Our client in the hospitality industry is seeking a dynamic, results-driven, and commercially focused Sales Manager to lead the company's sales function, drive revenue growth, and expand its market presence. The successful candidate will be responsible for developing and executing sales strategies, identifying new business opportunities, managing key client relationships, leading the sales team, and consistently achieving revenue targets. This role requires a proactive leader with strong business development skills, excellent relationship management abilities, and a proven track record of driving sales performance within the hospitality industry.
- Develop, implement, and execute strategic sales plans to achieve revenue growth and business objectives.
- Identify, pursue, and secure new business opportunities across corporate, leisure, travel, government, and group market segments.
- Build, develop, and maintain strong relationships with existing and prospective clients to maximize revenue opportunities.
- Lead, mentor, motivate, and manage the sales team to achieve individual and departmental sales targets.
- Prepare and deliver compelling sales presentations, proposals, and commercial negotiations to prospective clients.
- Develop annual sales budgets, forecasts, and revenue projections while monitoring sales performance against targets.
- Collaborate closely with the Operations and Marketing teams to develop promotional campaigns, packages, and sales initiatives that drive occupancy and revenue.
- Monitor market trends, competitor activities, and customer preferences to identify growth opportunities and maintain a competitive advantage.
- Attend networking events, exhibitions, trade shows, and industry functions to promote the company's services and strengthen business relationships.
- Maintain accurate sales pipelines, customer records, and activity reports using CRM systems.
- Prepare regular sales performance reports, market analysis, and business development updates for senior management.
- Ensure exceptional customer service throughout the sales process and proactively resolve client concerns to strengthen long-term partnerships.
- Negotiate contracts, pricing agreements, and commercial terms while ensuring profitability and customer satisfaction.
- Continuously evaluate sales processes and recommend improvements to enhance efficiency and sales effectiveness.
- Ensure all sales activities align with company policies, brand standards, and business objectives.
Requirements
- Bachelor's degree in Business Administration, Marketing, Sales, Hospitality Management, or a related field.
- Minimum of 5–7 years of proven sales experience, with at least 3 years within the hospitality industry.
- Demonstrated success in achieving and exceeding sales targets, revenue growth, and business development objectives.
- Strong understanding of hospitality sales, including corporate accounts, travel agents, events, conferences, and leisure market segments.
- Proven experience managing key accounts and developing long-term client relationships.
- Previous experience leading, coaching, and managing high-performing sales teams.
- Strong negotiation, presentation, and commercial acumen with the ability to close high-value business opportunities.
- Excellent communication, interpersonal, and relationship management skills.
- Strong analytical skills with the ability to interpret sales data, prepare forecasts, and identify market opportunities.
- Proficiency in CRM systems and Microsoft Office Suite, particularly Excel and PowerPoint.
- Excellent organizational, planning, and time management skills with the ability to manage multiple priorities.
- Self-driven, highly motivated, and results-oriented with a proactive approach to business development.
- Strong problem-solving and decision-making abilities with exceptional attention to detail.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Willingness to travel as required for client meetings, networking events, and business development activities.
Skills Required
- Bachelor's degree in Business Administration, Marketing, Sales, Hospitality Management, or related field
- Minimum 5-7 years of proven sales experience, with at least 3 years within the hospitality industry
- Demonstrated success in achieving and exceeding sales targets and revenue growth
- Strong understanding of hospitality sales across corporate, travel, events, conferences, and leisure segments
- Proven experience managing key accounts and developing long-term client relationships
- Previous experience leading, coaching, and managing high-performing sales teams
- Strong negotiation, presentation, and commercial acumen with ability to close high-value opportunities
- Excellent communication, interpersonal, and relationship management skills
- Strong analytical skills to interpret sales data, prepare forecasts, and identify market opportunities
- Proficiency in CRM systems and Microsoft Office Suite (particularly Excel and PowerPoint)
- Willingness to travel as required for client meetings and business development
What We Do
Shugulika Africa Limited is a quality service provider with over 12 years of industry experience, specializing in recruitment, headhunting, HR consulting, training, payroll services, and other HR services.



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