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What we are looking for
Following Nova’s acquisition of Sentronics Metrology GmbH less than two years ago, Nova is accelerating the global expansion of Sentronics’ advanced packaging metrology solutions. We are now entering the China market with a direct sales model, and this role is central to that effort.
We are looking for an experienced Sales Manager to lead the market penetration, customer adoption, and revenue growth of Sentronics products in China. This is a strategic, hands-on role responsible for turning best-in-class German-developed metrology technology into commercial success within one of the most important semiconductor markets globally.
You will act as the commercial owner for Sentronics in China, working closely with Sentronics R&D and product teams in Germany and with Nova’s global and regional organizations.
Role Responsibilities- Lead direct sales activities for Sentronics’ advanced packaging metrology solutions in the China semiconductor market.
- Own the full go-to-market execution for Sentronics in China, including customer targeting, opportunity development, and deal closure.
- Drive market entry and expansion following Nova’s recent acquisition of Sentronics, establishing Sentronics as a trusted solution provider with leading customers.
- Engage deeply with customer engineering, process, and management teams to understand advanced packaging challenges and position Sentronics’ differentiated value.
- Manage complex, long-cycle sales processes involving evaluations, technical alignment, and commercial negotiations.
- Build strong, long-term relationships with strategically important customers and key decision-makers.
- Act as the primary interface between customers and:
- Sentronics R&D and Product Management teams in Germany.
- Nova’s global, regional, and local field organizations.
- Ensure successful onboarding, solution delivery, and ongoing customer satisfaction
- Monitor customer usage and feedback to identify growth, upsell, and roadmap alignment opportunities
- Forecast, track, and report pipeline, revenue, and key account metrics
- Bachelor's degree in engineering or related technical discipline (MBA – advantage).
- Minimum 5+ years of experience in technical B2B sales or key account management.
- Strong background in semiconductor capital equipment, metrology, process control, or advanced packaging.
- Proven experience selling complex, high-value technical systems with long sales cycles.
- Track record of driving new market penetration or expanding product adoption.
- Comfortable working in a global, matrixed environment across regions and cultures.
- Strong communication and presentation skills, including at executive and technical levels.
- High proficiency in MS Office for executive reporting and customer presentations.
- Willingness to travel within China and internationally as required.
That special something you bring in
- Strong technical aptitude and curiosity, with the ability to translate complex metrology concepts into customer value
- Entrepreneurial mindset and comfort operating in a post-acquisition, growth-phase environment
- Results-driven, self-motivated, and resilient in a competitive, fast-moving market
- Ability to work independently while collaborating closely with cross-functional global teams
- Customer-focused approach aligned with Nova’s values of innovation, quality, and customer success
Get to know us better:
Nova (NASDAQ: NVMI) is a global company and a leading provider of innovative metrology solutions for process control in semiconductor manufacturing.
With a team of ~1200 people in three R&D centers and 27 field offices, we bring insights into the world’s most advanced industry. We leverage multiple technology fields such as physics, optics, chemistry, and algorithms to develop hardware and software solutions that measure almost every advanced computer chip built in the world.
Nova dives deep into dimensions and layers at the atomic level to extract unique insights and provide our customers with crucial decision-making data, managing critical challenges by providing unique, differentiated solutions.
Our outstanding people-focused and innovative culture means every person at Nova has the power to make an impact and significantly redefine what people can achieve through technology.
Sentronics Metrology GmbH, based in Mannheim, Germany, is a leading provider of high-precision metrology solutions for advanced packaging in semiconductor manufacturing, with over 25 years of experience developing state-of-the-art systems.
Acquired by Nova less than two years ago, Sentronics is now fully integrated into Nova’s global organization. The combination of Sentronics’ advanced technology and Nova’s global scale creates a unique platform for growth and innovation in the rapidly evolving semiconductor industry
Join us if you are
A dreamer and brilliant high aimer who sees the impossible as the starting point and loves working in a multidisciplinary global team to create innovative breakthroughs.
If you need assistance due to a disability, you may contact us at
Skills Required
- Bachelor's degree in engineering or related technical discipline
- Minimum 5+ years of experience in technical B2B sales or key account management
- Strong background in semiconductor capital equipment, metrology, process control or advanced packaging
- Proven experience selling complex high-value technical systems with long sales cycles
- Track record of driving new market penetration or expanding product adoption
- Strong communication and presentation skills, including at executive and technical levels
What We Do
Nova delivers continuous innovation by providing advanced metrology solutions for the semiconductor manufacturing industry. Deployed with the world’s largest integrated-circuit manufacturers, Nova’s novel technologies provide semiconductor manufacturers with the right process insight and clarity required to boost process performance, product yields and time to market. Nova’s people are masters at bringing pioneering metrology solutions to the world of process control. We are experts at industrializing lab technologies and developing emerging metrology solutions to enhance process control and facilitate our customers’ challenging technical transitions. We offer a combination of materials and dimensional metrology, advanced modeling algorithms combining machine learning and big data within both integrated and stand-alone configurations, enabling our customers to gain deeper insight throughout the entire R&D and manufacturing processes. Headquartered in Rehovot, Israel, Nova has dedicated customer operations and service centers around the world. Additional information may be found at www.novami.com If you need assistance due to a disability, you may contact us at [email protected]
