Job Purpose:
The Sales Manager is responsible for driving sponsorship and exhibition revenue growth through strategic account management, business development, and consultative sales across the event portfolio. The role focuses on retaining and expanding key accounts, identifying new business opportunities, negotiating high-value partnerships, and delivering commercially successful outcomes across domestic and international markets.
Job Dimensions:
-Account Management Manage and grow a portfolio of strategic accounts with medium to high-value contract revenue.
-Business Development Identify, develop, and convert new sponsorship and exhibition opportunities into long-term partnerships.
-Revenue Performance Achieve and exceed individual and event revenue targets through proactive sales activity and relationship management
-Client Relationship Management Build and maintain strong consultative relationships with senior stakeholders, decision-makers, and industry partners.
-Proposal Development Develop tailored sponsorship and exhibition proposals aligned to client objectives and event value propositions.
-Market Intelligence Conduct market research and maintain awareness of industry trends, competitor activity, and client objectives.
-Cross-functional Collaboration – Work collaboratively with marketing, operations, production, and content teams to maximise event success.
-Onsite Event Management Represent the business onsite and ensure sponsor and exhibitor deliverables are fulfilled to a high standard.
Job Context:
This role operates within a fast-paced commercial events environment and requires close collaboration with internal departments including marketing, operations, production, sponsorship, and finance teams. The Sales Manager is expected to engage confidently with senior-level stakeholders across target industries and contribute strategically to the continued growth and market positioning of the event portfolio.
Qualifications, Experience, & Skills:
Minimum Qualifications and Knowledge
• Demonstrated experience in exhibition and sponsorship sales with strong commercial acumen.
• Strong understanding of consultative sales methodologies, lead generation, and pipeline management.
• Experience using CRM platforms and sales reporting tools.
• Ability to develop sponsorship proposals and negotiate commercial agreements.
• Industry experience within energy, mining, healthcare, or related sectors is advantageous.
Minimum Experience
• Minimum 4–6 years of experience in B2B conference, exhibition, or sponsorship sales.
• Experience managing high-value accounts and achieving revenue targets in domestic or international markets.
• Previous exposure to healthcare or large-scale events sectors is advantageous.
Job-Specific Skills
• Strong negotiation, presentation, and relationship-building skills.
• Commercially driven with proven ability to exceed revenue targets.
• Excellent communication and stakeholder management capabilities.
• Strong organisational and time-management skills.
• Ability to work independently and collaboratively in a high-performance environment.
• Proficiency in Microsoft Office applications and CRM systems.
• Strong analytical and problem-solving capabilities.
Behavioural Competencies
• Customer-focused with a consultative approach.
• Results-oriented and commercially driven.
• Professional, reliable, and accountable.
• Collaborative team player with strong interpersonal skills.
• Proactive, resilient, and adaptable.
• Strong work ethic with continuous learning mindset.
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
Skills Required
- Demonstrated experience in exhibition and sponsorship sales
- Strong understanding of consultative sales methodologies
- Experience using CRM platforms and sales reporting tools
- Ability to develop sponsorship proposals
- Minimum 4-6 years of experience in B2B conference, exhibition, or sponsorship sales
- Strong negotiation, presentation, and relationship-building skills
- Proficiency in Microsoft Office applications
What We Do
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).
