Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come do the best work of your life at Boulevard.
Reporting to the Director of Sales, this role will be responsible for leading and managing an SMB sales team to achieve sales targets and drive revenue growth. This role involves achieving sales goals, building and maintaining strong customer relationships, and ensuring customer satisfaction. The ideal candidate will have a proven track record in SaaS sales, exceptional leadership skills, and a deep understanding of the market and industry we serve.
What you’ll do here:
- Lead and Manage a Sales Team: Recruit, train, and mentor a high-performing sales team. Set clear performance expectations, provide regular feedback, and conduct performance evaluations.
- Develop Sales Strategies: Create and implement effective sales strategies to achieve company revenue goals. Analyze market trends, customer needs, and competitive landscape to identify new business opportunities.
- Drive Revenue Growth: Oversee the sales process from lead generation to closing deals. Ensure the team meets or exceeds sales targets and KPIs.
- Build Customer Relationships: Establish and maintain strong relationships with key customers and stakeholders. Address customer needs and concerns to ensure a high level of customer satisfaction.
- Collaborate Cross-Functionally: Work closely with internal teams (SDRs, Onboarding, Marketing, Enablement) to develop and execute sales enablement materials, enhance cooperation between AEs and their paired SDRs or Onboarding Specialists, drive promotional strategies, and more.
- Monitor Sales Performance: Track and analyze sales metrics and forecasts, generate reports, and present findings to senior management. Use data to make informed decisions and adjustments to sales strategies.
- Stay Updated on Industry Trends: Keep abreast of industry developments, emerging technologies, and best practices in SaaS sales. Use this knowledge to inform sales strategies and training programs.
What you’ll need to thrive:
- You have 2+ years of experience in sales management and/or team leadership
- You have 5+ years full cycle sales experience selling complex software solutions (Bonus points for payments/fintech-related experience)
- You are passionate about the beauty industry and helping small businesses become more efficient and profitable
- You take pride in your leadership abilities and enabling your team to do the best work of their lives
- You are process-oriented and data-oriented, with the desire to consistently improve processes and drive sales to new heights.
How we’ll take care of you:
At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary for this role. For U.S. based candidates, the anticipated base salary of this role is $120,000 + $120,000 OTC.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Skills Required
- 2+ years of experience in sales management and/or team leadership
- 5+ years full cycle sales experience selling complex software solutions
- Passionate about the beauty industry
- Process-oriented and data-oriented
Boulevard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Boulevard and has not been reviewed or approved by Boulevard.
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Fair & Transparent Compensation — Pay is characterized as competitive for a venture-backed SaaS company, with public job postings listing clear salary ranges that signal structured, transparent practices. Market alignment is particularly evident in technical roles described as at or near prevailing levels.
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Healthcare Strength — Core benefits include medical, dental, vision, and life insurance, presented as comprehensive or “premier.” Strong perceptions of overall benefits quality contribute meaningfully to total rewards satisfaction.
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Wellbeing & Lifestyle Benefits — Remote-first support includes a monthly work-from-home stipend, and “Boulevard Bucks” provide industry-aligned learning and self-care opportunities. These lifestyle-oriented perks complement core benefits and enhance daily work experience.
Boulevard Insights
What We Do
Boulevard provides a Client Experience Platform (CXP) that is purpose-built for appointment-based, self-care businesses. Our customers thrive on developing deep relationships that go beyond any single visit or transaction, and our technology extends their ability to deliver personalized, enjoyable experiences with online appointment scheduling, messaging and payments that are simple, elegant, and reliable. Successfully serving the self-care industry with a differentiated brand is critical to Boulevard's long-term vision. As we reinforce and grow our position as a trusted partner to self-care businesses, we seek to evolve into a marketplace where consumers can easily find and access our customers. We aspire to become a lifestyle brand that connects consumers instantly and easily with an entire marketplace of self-care businesses that help them look and feel their best.
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