The Role
Leads sales and marketing strategy for ABB’s Energy Industries Division in Colombia. Responsibilities include setting budgets and targets, managing pricing and market presence, protecting installed accounts, developing new business, coaching sales teams, building pipelines, and driving value-based selling. The role serves energy-sector customers across oil and gas, power generation, petrochemical, water and wastewater, and renewable energy markets, with travel up to 40%.
Summary Generated by Built In
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Local/Hub Division Manager__
Your role and responsibilitiesIn this role, you will have the opportunity to define and implement sales and marketing strategies for the assigned area. Each day, you will manage the marketing and sales action plans to achieve the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction. You will also showcase your expertise by proactively leading, developing, and coaching the Marketing and Sales function.The work model for the role is: HybridThis role is contributing to the Energy Industries Division in Colombia (LATAM Region). Main stakeholders include International Oil Companies (IOCs), EPC contractors, private energy firms, and key accounts in Oil & Gas, Power Generation, Petrochemical, Water & Wastewater sectors, and emerging renewable energy markets.You will be mainly accountable for:- Creating, planning, and implementing the sales and marketing mission, vision, and strategy, along with the budget and efficiency targets for the assigned area.
- Leading the definition of assigned division and area footprint (market presence, execution standards, and delivery model), with focus on customer relationship management, installed base protection, and new business development.
- Overseeing assigned teams that identify, monitor, and maintain/exceed sales market price levels, evaluating pricing impact on results with cross-functional teams. Ensuring compliance with ABB's escalation and approval processes.
- Defining key marketing and sales targets (e.g., volume, prices, portfolio mix) and establishing appropriate metrics and measurement tools to monitor performance through Salesforce (SFDC) and other analytics platforms.
- Leading field engagement with key accounts, coaching sales teams, and ensuring robust sales pipelines. Fostering a culture of accountability and driving Value-Based Selling methodologies.
- You are immersed in and highly skilled in sales and marketing methodologies, CRM tools (particularly Salesforce), and Value-Based Selling, within the industrial automation, energy, and process industries market.
- You have demonstrated 8-10+ years of progressive experience in sales and/or marketing within industrial automation, energy, or related process industries, ideally working as a Sales Manager or Business Development professional with multi-million USD target responsibility.
- You are qualified in Salesforce (SFDC) and other CRM/analytics platforms, with advanced knowledge of digital sales tools and business intelligence systems.
- You are passionate about customer relationship management, strategic market development, and team leadership. You are innovative around digital transformation, value creation for customers, and sustainable business solutions in the energy sector.
- Bachelor's degree in Electrical Engineering, Electronic Engineering, Systems Engineering, or related technical field. MBA or Master's in Business Administration, Marketing, or Commercial Management is highly desirable.
- You are at ease communicating in Spanish (native) and English (professional proficiency) to facilitate communication across diverse stakeholder groups.
- You are willing to travel up to 40% within Colombia, with occasional regional and international trips.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Skills Required
- 8–10+ years of progressive sales and/or marketing experience in industrial automation, energy, or related process industries
- Experience as a Sales Manager or Business Development professional with multi-million USD target responsibility
- Advanced proficiency in Salesforce (SFDC), CRM tools, analytics platforms, and digital sales tools
- Expertise in sales and marketing methodologies and Value-Based Selling
- Bachelor’s degree in Electrical Engineering, Electronic Engineering, Systems Engineering, or a related technical field
- Spanish fluency and professional English proficiency
- Willingness to travel up to 40% within Colombia, with occasional regional and international travel
- MBA or master’s degree in Business Administration, Marketing, or Commercial Management
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
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The Company
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
