Sales Manager Agriculture

Discover the New Ritchie Bros.

When you join Ritchie Bros., you become part of a diverse, global team committed to delivering exceptional customer experiences. If you have an entrepreneurial mindset, a passion for agriculture, and thrive on building lasting relationships, we invite you to be part of our growing team.

The Opportunity: Sales Manager – Benelux (Agriculture)

To strengthen our position in the Benelux agricultural market, we are looking for a Sales Manager with expertise in used agricultural machinery. This role is ideal for someone with experience in the agriculture equipment business, a strong existing network, and a hunger to grow.

As Sales Manager, you will offer tailored solutions to prospects and customers for selling used agricultural equipment principally by unreserved auction. You’ll act as a trusted advisor, using market data and pricing insights to guide clients toward the best disposition strategy—whether through auction but also Marketplace-E (Negotiated Sale), or listing. Your understanding of machinery value, condition, and pricing will be key to your success.

You’ll build long-term relationships, understand customer needs, and adapt solutions to create recurring business. Your goal-oriented mindset and collaborative spirit will help you thrive in a fast-paced, team-driven environment.

You Will Be Accountable For:

• Selling multi-channel solutions within the assigned agricultural territory
• Identifying geographic areas and sectors with growth potential
• Growing sales through new business development and recurring customer relationships
• Developing strategic plans to secure potential customers
• Maintaining and updating your Playbook regularly
• Coordinating with the “Win Team” to ensure seamless execution of sales, including support from operations, administration, valuations, and field marketing

What You Bring:

You are proactive, autonomous, and driven by results. You build trust quickly and maintain strong professional relationships. You also bring:

• Deep understanding of agricultural machinery, including valuation, pricing, and condition assessment
• Proven ability to create recurring customers by adapting solutions to their needs
• Approximately 5 years of experience in the used ag machinery business
• Existing network in the Dutch agricultural sector
• Fluency in Dutch and professional-level English
• Consistent track record of meeting or exceeding sales targets
• Goal-oriented “to-do” mentality and a collaborative, team-player attitude

What We Offer:

Our success is built on the drive and dedication of our people. As we grow globally, you’ll find many opportunities to advance your career. Here’s what we provide:

• Competitive base salary
• Comprehensive benefits package
• Sales commission plan
• Permanent employment contract
• Company car, laptop, mobile phone, and expense account
• Employee share purchase plan

Additional Information:

• You must be able to travel often to cover your territory

Who Are We?

Ritchie Bros. is a global leader in asset management and disposition, helping customers buy and sell used and unused equipment across a wide range of industries. With over 60 years of experience, we’ve built a trusted reputation in sectors including agriculture, construction, transportation, mining, oil & gas, lifting & material handling, and forestry.

In Benelux, we’re expanding our presence in the agricultural market—supporting farmers, dealers, and fleet owners with tailored solutions for selling and sourcing used machinery. Whether through auctions, Marketplace-E, or private listings, we provide data-driven insights and multi-channel platforms that deliver results.

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with applicable laws. This position is open to all qualified applicants legally entitled to work in France. Candidate selection is managed by Talent Acquisition. Only electronic applications will be accepted. No agency calls, please.