Sales Executive / Sales Manager – Café & QSR Partnerships

Posted Yesterday
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Delhi, Connaught Place, New Delhi, Delhi, IND
In-Office
Senior level
Food • Retail
The Role
Acquire and grow café, QSR, bakery, and food-service accounts for a beverage brand. Build relationships with decision-makers, create meal-combo opportunities, improve beverage attachment and repeat orders, and manage sales from prospecting through onboarding. Ensure product visibility on Swiggy, Zomato, and digital menus; coordinate with marketing, distributors, and operations; track market trends; and represent the brand at tastings, launches, and industry events.
Summary Generated by Built In
About the Company
We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.
This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.

Role Overview
We're looking for a highly driven Sales Executive/Sales Manager to expand FIRKI's presence across cafés, QSR chains, bakeries, and food-service partners.

Your role goes beyond selling—you'll create combo opportunities, improve beverage attachment rates, and ensure FIRKI is prominently featured across digital ordering platforms like Swiggy and Zomato

Key Responsibilities
  • Acquire new café, QSR, bakery, and food-service accounts.

  • Build relationships with founders, procurement teams, category managers, and outlet owners.

  • Create high-converting meal combos such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI.

  • Ensure FIRKI is listed prominently on Swiggy, Zomato, and digital café menus.

  • Collaborate with marketing teams for menu creatives, combo promotions, and launch campaigns.

  • Manage the complete sales cycle—from prospecting to onboarding and account growth.

  • Increase repeat orders and improve outlet-wise throughput.

  • Coordinate with distributors and operations teams for seamless supply.

  • Track competitor pricing, menu trends, and beverage promotions.

  • Represent FIRKI during tastings, launches, and industry events.



Requirements
  • 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.

  • Experience selling beverages or FMCG products preferred.

  • Understanding of menu engineering and combo-selling strategies.

  • Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.

  • Strong negotiation and relationship management skills.

  • Self-driven with a startup mindset and ownership approach.



Benefits
What We Offer
  • 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.
  • Experience selling beverages or FMCG products preferred.
  • Understanding of menu engineering and combo-selling strategies.
  • Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.
  • Strong negotiation and relationship management skills.
  • Self-driven with a startup mindset and ownership approach.

Skills Required

  • 3-8 years of experience in café, QSR, HoReCa, food-service, or institutional sales
  • Experience selling beverages or FMCG products
  • Understanding of menu engineering and combo-selling strategies
  • Knowledge of Swiggy, Zomato, and online food-ordering ecosystems
  • Strong negotiation and relationship management skills
  • Self-driven with a startup mindset and ownership approach
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The Company
8 Employees
Year Founded: 2025

What We Do

Unbore Foods is an India-based consumer-focused food and beverage FMCG company rethinking mass-market consumption through bold flavors, innovative formats, and insights-driven products. Its beverages are engineered for scale and designed for India’s retail landscape, aiming to make everyday food exciting and offer affordable, flavor-packed drinks to millions of everyday consumers across mass retail channels while building distinctive brands for broad consumer appeal.

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