Sales Director, Singapore Public Sector

Posted 2 Days Ago
Be an Early Applicant
Singapore, SGP
Hybrid
Expert/Leader
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
We're putting AI to work for people.
The Role
Leads Singapore public-sector sales by managing Account Executives, developing go-to-market and territory strategies, driving new business and account expansion, forecasting pipeline, and achieving revenue targets. Builds relationships with government stakeholders, procurement decision-makers, partners, and senior officials. Recruits, coaches, and develops sales talent while coordinating with consulting, customer success, marketing, sales operations, and executive teams to support complex government technology and digital transformation initiatives.
Summary Generated by Built In
Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

 

Job Description

What you get to do in this role:

  • Build and lead a high-performing team of Account Executives to drive both new business acquisition and expansion growth within Singapore's public sector, including government agencies, statutory boards, and government-linked companies
  • Develop and execute a comprehensive sales strategy for the public sector segment in alignment with Sales Operations, encompassing competitive positioning, market presence, and go-to-market approach specific to government procurement and digital transformation initiatives for both new logos and existing account expansion
  • Actively engage in territory planning, relationship development with government stakeholders, and opportunity development while supporting Field Sales Teams in closing new business and expansion opportunities
  • Navigate and leverage Singapore's government digital transformation roadmap (Smart Nation, GovTech initiatives) to identify and develop strategic opportunities across new prospects and existing customers
  • Recruit, coach, and mentor team members to drive excellence in consultative and complex public sector selling, including new business development and account expansion strategies
  • Develop territories, quotas, and performance metrics for the sales team; communicate expectations and drive accountability for both new business and account growth
  • Manage and report accurate forecasts and pipeline to the business, accounting for public sector sales cycles and procurement timelines across new and expansion opportunities
  • Achievement of annual sales goals on a quarterly and annual basis, including new business targets and account expansion revenue
  • Engage confidently at C-level and senior government official meetings to understand public sector business requirements, governance priorities, and IT transformation objectives
  • Build effective working relationships with Solution Consulting, Customer Success, Marketing, Partner community, and ServiceNow executive leadership
  • Develop and maintain strategic relationships with key government contacts, procurement decision-makers, and budget holders at both new and existing accounts
  • Actively manage and grow the existing customer base through regular strategic engagement, relationship development, and account planning to identify and pursue expansion opportunities, cross-sell initiatives, and upsell potential
  • Partner with government relations and public sector specialists to ensure effective positioning and compliance with government procurement requirements

Qualifications

To be successful in this role you have:

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
  • Extensive track record of successful new business sales and account expansion in complex, regulated environments with strong C-level presentation and negotiation skills
  • Specific experience selling to and expanding relationships within Singapore government agencies, statutory boards, or GLCs is highly desirable
  • Deep understanding of Singapore government procurement processes, budget cycles, and decision-making structures
  • Strong success in recruiting, coaching, and managing high-performing sales teams focused on both new business and account growth
  • Strong strategic thinking with demonstrated analytical and financial planning skills to exceed quotas
  • Ownership of accurate CRM reporting and forecasting for new business and account expansion pipelines
  • Ability to build long-term strategic relationships with senior government officials and stakeholders to support new business and expansion initiatives
  • Demonstrated experience driving sales processes, pipeline generation, and working effectively with Sales Operations
  • Understanding of public sector business drivers, government priorities, and IT transformation agendas
  • Ability to adapt and thrive in a rapidly changing environment
  • Strong business acumen with understanding of government budgeting and ROI models
  • Proven ability to develop and leverage partner relationships and networks to grow revenue through new business and account expansion
  • Track record of building self-motivated, collaborative teams and developing top performers through coaching and appropriate topgrading

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Skills Required

  • Experience integrating or critically evaluating AI in work processes, decision-making, problem-solving, workflow automation, or industry applications.
  • Extensive successful new business sales and account expansion experience in complex, regulated environments.
  • Strong C-level presentation and negotiation skills.
  • Experience selling to Singapore government agencies, statutory boards, or government-linked companies.
  • Deep understanding of Singapore government procurement processes, budget cycles, and decision-making structures.
  • Experience recruiting, coaching, and managing high-performing sales teams focused on new business and account growth.
  • Strategic thinking with demonstrated analytical and financial planning skills to exceed quotas.
  • Experience owning accurate CRM reporting and forecasting for new business and account expansion pipelines.
  • Ability to build long-term strategic relationships with senior government officials and stakeholders.
  • Experience driving sales processes, pipeline generation, and collaborating with Sales Operations.
  • Understanding of public-sector business drivers, government priorities, and IT transformation agendas.
  • Ability to adapt and thrive in a rapidly changing environment.
  • Strong business acumen, including understanding of government budgeting and ROI models.
  • Experience developing and leveraging partner relationships and networks to grow revenue.
  • Track record of building self-motivated, collaborative teams and developing top performers through coaching and topgrading.

What the Team is Saying

Shanequa
Katya
Suzanne
Alexander
Jaime
Pat
Brady
Hasan
Jamil
Viviana

ServiceNow Compensation & Benefits Highlights

  • Healthcare Strength Healthcare is described as comprehensive, with employer‑verified medical, dental, vision, life and disability coverage plus mental‑health support. Feedback suggests plan breadth and quality are a standout element of the package.
  • Leave & Time Off Breadth Time off options include flexible PTO, paid holidays, paid volunteer time, and additional company “Wellbeing Days.” Feedback suggests employees value the breadth of recharge time available.
  • Equity Value & Accessibility Ownership programs feature a 15%‑discount Employee Stock Purchase Plan alongside role‑based equity (e.g., RSUs) and performance bonuses. Feedback suggests these elements meaningfully lift total compensation beyond base pay.

ServiceNow Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Santa Clara, CA
29,000 Employees
Year Founded: 2004

What We Do

As the AI platform for business transformation, we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments, from the front office to the back office and every office in between. Our ambition? To become the AI defining enterprise software company of the 21st century (or "AI DESCO21C," as we like to call it). With more than 8,400+ customers, we serve approximately 90% of the Fortune 500®, and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™. Explore your future career with us, visit www.careers.servicenow.com From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Why Work With Us

By joining ServiceNow, you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We're committed to helping our people do their best work and live their best lives so we can fulfill our purpose together. At the fastest-growing enterprise software company, you can grow your career faster.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

ServiceNow Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At ServiceNow, we lead with flexibility and trust. For some, home is the primary workplace. For those who come into a ServiceNow workplace, you are empowered to make team-guided and individual-led decisions on how and when you use the workplace.

Typical time on-site: Flexible
Company Office Image
HQSanta Clara, CA
Heredia
Ciudad de México
District of Columbia
Osaka
Aarhus, DK
Aarhus, DK
Company Office Image
Addison, TX
Amsterdam, North Holland
Atlanta, Georgia
Auckland, Auckland
Bangkok, Bangkok
Bengaluru, Karnataka
Bengaluru, Karnataka
Berlin, Berlin
Brasília, Federal District
Brisbane, Queensland
Brussels, BE
Cairo, Cairo Governorate
Canberra, Australian Capital Territory
Charlottesville, Virginia
Company Office Image
Chicago, IL
Deerfield, Illinois
Company Office Image
Denver, CO
Dubai, Dubai
Dublin, Leinster
Düsseldorf, Nordrhein-Westfalen
Frankfurt am Main, Hesse
Goteborg, Västra Götaland County
Gurugram, Haryana
Hamburg, Hamburg
Hanyang, Seoul
Helsinki, Uusimaa
Hong Kong, Hong Kong
Houston, TX
Hyderabad, Telangana
Issy-les-Moulineaux, Île-de-France
Johannesburg, Gauteng
Kirkland, WA
Lausanne, Vaud
Lille, Hauts de France
London, England
London, England
Madrid, Community of Madrid
Melbourne, Victoria
Milano, Lombardia
Milwaukee, WI
Company Office Image
Montréal, QC
Mumbai, Maharashtra
Munich, Bavaria
Company Office Image
New York, NY
Opfikon, Zürich
Orlando, FL
Oslo, Oslo
Perth, Western Australia
Petah Tikva, Central District
Company Office Image
Pleasanton, CA
Riyadh, Riyadh Province
Rome, Lazio
Company Office Image
San Diego, CA
San Francisco, Heredia
Company Office Image
San Francisco, CA
São Paulo, SP
Singapore, SG
Solna, Stockholm County
Sydney, New South Wales
Tokyo, Tokyo
Toronto, Ontario
Vancouver, British Columbia
Company Office Image
Vienna, VA
Vienna, AT
Company Office Image
Waltham, MA
Washington, DC
Wellington, Wellington
West Palm Beach, Florida
Learn more

Similar Jobs

ServiceNow Logo ServiceNow

Manager, Renewals Sales (ASEAN, Korea & India)

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Hybrid
Singapore, SGP
29000 Employees

ServiceNow Logo ServiceNow

AVP, APJ Strategic Customer Engagements (Elevate)

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Hybrid
Singapore, SGP
29000 Employees

ServiceNow Logo ServiceNow

Partner Manager, Singapore

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Hybrid
Singapore, SGP
29000 Employees

ServiceNow Logo ServiceNow

Partner Manager, Technology Distributors – APAC

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Hybrid
Singapore, SGP
29000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account