With more than 2.400 employees, 22 production facilities worldwide, and €1 billion in revenues, IRCA Group has a solid track record of growth and international expansion.
What do we offer:
A challenging commercial management position within a growing organization
High degree of autonomy and room for initiative
Competitive salary package including a bonus scheme
Company car, laptop, and mobile phone
Opportunities for personal development and career advancement within the organization
The role: The Field Sales Director is responsible for defining and executing the commercial strategy in the Dutch market, focusing on expanding bakery & pastry distribution and strengthening market position. The role contributes to achieving sales growth and profitability targets.
Leading and developing the related team, the Field Sales Director drives performance, builds strong customer relationships, and identifies new business opportunities. Through continuous market monitoring, the role ensures effective execution and sustainable commercial growth.
What will you do:
- Implement the distribution and commercial strategy within the Dutch market, expanding product availability, visibility, and market coverage
- Identify growth opportunities across existing and potential customers, strengthening relationships with distributors, wholesalers, and retail partners
- Lead, coach, and develop the field sales team, setting clear objectives, KPIs, and driving a performance- and customer-oriented culture
- Define and execute sales plans and priorities, ensuring achievement of revenue, distribution, and profitability targets
- Monitor sales performance, market trends, and competitive activities, translating insights into actionable plans
- Manage budgets and commercial investments, ensuring efficient resource allocation
- Collaborate cross-functionally with marketing, category, and key account teams to drive commercial success
- Prepare regular reports and analyze KPIs to track performance, optimize execution, and support continuous growth
Requirements:
- Education: Preferable degree and background in Business Administration, Commercial Economics, Marketing or equivalent experience. Appreciated a technical training in the food sector.
- Professional Skills: Customer’s relation & negotiation; Capability to score new business; Ability to analyze numbers; Forecasting techniques; Project Management; Products: general knowledge about food ingredients.
- Experience:
Minimum of 5 years of commercial experience in FMCG, retail, or distribution
Minimum of 3 years of experience managing a field sales team
Experience with distribution development within the Dutch market
- Language Skills: Proficient in Dutch; English language is considered a plus
- Computer Skills: MS office (Excel) mandatory, CRM/salesforce
- Behavioural Requirements:
Strong leadership and coaching skills; Result-oriented and entrepreneurial; Excellent commercial and negotiation skills; Strong analytical and data-driven; Strong communication and interpersonal skills; Ability to work independently and set priorities
- Others: availability to travel for more than 75% of the time.
IRCA fosters a dynamic environment, valuing different perspectives and international experiences, offering a stimulating context. We promote professional growth and career opportunities locally and internationally. With locations worldwide, we offer the chance to work on international projects, collaborate across cultures, and gain a global perspective. If you are looking for stimulating challenges and the chance to contribute your ideas for process improvement in an ever-growing company, IRCA is the right place.
We welcome applications from candidates of all genders, backgrounds, identities, nationality, ethnic origin, sexual orientation, marital status, disability, parental responsibilities, age, religion, or belief. We believe in equal opportunities for all and ensure that our hiring process complies with the highest standards of non-discrimination and inclusivity. IRCA Group is dedicated to fostering a diverse and inclusive work environment where everyone can be their authentic selves, reach their full potential, and feel a true sense of belonging. Join us in creating a workplace where diversity is valued, and everyone can thrive.
Please, send your CV in English, since the recruitment team is international.
Skills Required
- Degree in Business Administration, Commercial Economics, Marketing or equivalent experience
- Technical training in the food sector
- Minimum of 5 years commercial experience in FMCG, retail, or distribution
- Minimum of 3 years managing a field sales team
- Experience with distribution development within the Dutch market
- Proficient in Dutch
- English language (considered a plus)
- MS Office (Excel) experience
- Experience with CRM systems, preferably Salesforce
- Strong leadership and coaching skills
- Commercial negotiation and new business development capability
- Strong analytical, forecasting and data-driven skills
- Availability to travel more than 75% of the time
What We Do
Founded in 1919, IRCA Group is a global leader in the production of high-quality ingredient solutions for the pastry, bakery, chocolate, and gelato markets. Serving both artisans and industrial food manufacturers in over 100 countries, the company combines Italian heritage with innovation to provide a comprehensive portfolio of products, including creams, fruit preparations, and inclusions, helping professionals create extraordinary culinary experiences with simple, reliable, and scalable solutions.
