Sales Development Representative

LXT is an emerging leader in AI training data to power intelligent technology for global organizations. In partnership with an international network of contributors, LXT collects and annotates data across multiple modalities with the speed, scale and agility required by the enterprise. Our global expertise spans over 145 countries and more than 1000 language locales. Founded in 2010, LXT is headquartered in Toronto, Canada with presence in the United States, UK, Egypt, India, Turkey and Australia. The company serves customers in North America, Europe, Asia Pacific and the Middle East. 

We are hiring a Sales Development Representative in Latin America who will be  responsible for generating, qualifying, and nurturing leads at the early stages of the sales process through outreach via calls, emails, social media, and events. They manage both Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), ensuring high-quality prospects are properly engaged and handed off to the sales team. By maintaining accurate CRM records and supporting process improvements, SDRs play a key role in building a strong sales pipeline and driving business growth.

Responsibilities:

Lead Generation and Prospecting:

Identifying potential clients through various channels such as cold calling, email outreach, social media, and networking events. 

Lead Qualification: 

Assessing and qualifying leads to determine their potential as sales opportunities, ensuring they align with the company's ideal customer profile. 


Outreach and Engagement:

Initiating contact with prospects to understand their needs and introduce the company's products or services.

Appointment Setting: 

Scheduling meetings or product demonstrations between qualified leads and sales executives.

CRM Management: 

Maintaining accurate records of all interactions and activities in the Customer Relationship Management system to ensure up-to-date information is available for the sales team.

Process Improvement: 

Assisting the sales team in improving sales processes and the use of sales tools and systems.

For lead management, SDRs handle both Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs):

MQL Tasks: 

Engaging with leads generated by marketing efforts who have shown interest but are not yet ready to buy. The SDR's role is to nurture these leads, provide additional information, and assess their readiness to move further along the sales funnel.

SQL Tasks: 

Working with leads that have been evaluated and deemed ready for direct sales engagement. SDRs confirm these leads meet specific criteria, such as budget, authority, need, and timeline, before passing them to sales executives for closing.

Sales Team handoff: 

Referring leads from larger clients and prospects to the sales team so that they can engage with MQLs or SQLs with high potential or urgency.

Skills and Experience:

• Proven experience (2–4 years) in a sales development or similar role.
• Strong understanding of sales processes, lead qualification frameworks, and pipeline management.
• Excellent verbal and written communication skills for engaging with prospects across various channels (phone, email, social media).
• Ability to tailor messaging to different industries, personas, and business needs.
• Proficiency in identifying, researching, and engaging with target accounts and decision-makers.
• Experience with sales tools like CRM software (e.g., Salesforce, HubSpot), prospecting platforms (e.g., LinkedIn Sales Navigator, ZoomInfo, Apollo), and outreach tools.
• Ability to establish rapport, foster trust, and maintain professional relationships with leads and stakeholders.
• Track record of meeting or exceeding KPIs, such as qualified leads generated or calls/emails sent.
• Focus on achieving measurable outcomes aligned with company objectives.
• Quick learner, able to understand new products, services, and industries.
• Adaptability to feedback and changes in market conditions or strategies.
• Strong organizational skills to manage daily outreach, follow-ups, and prioritization of tasks.
• Familiarity with sales automation tools, spreadsheets, and reporting platforms to analyze and present data effectively.
• Experience working closely with account executives, marketing teams, and other departments to optimize the sales pipeline.
• Ability to handle objections, stay motivated, and persevere through challenges in a fast-paced sales environment.

Additional information:

LXT is an equal opportunity employer and ensures that no applicant is subject to less favorable treatment on the grounds of gender, gender identity, marital status, race, color, nationality, ethnicity, age, sexual orientation, socio-economic, responsibilities for dependents, physical or mental disability. Any hiring decision is made on the basis of skills, qualifications, and experiences.

We measure our success as a business, not only by delivering great products and services and continually increasing our assets under administration and market share but also by how we positively impact people, society, and the planet.