The Role
Generate and qualify outbound leads in Egypt, conduct discovery calls, engage HR leaders and executives, maintain CRM records, support Sales and Marketing, and report on pipeline and outreach performance.
Summary Generated by Built In
Position Summary
We are seeking a Sales Development Representative who is passionate about business development and building strong customer relationships. This role involves assessing the needs of prospective clients, understanding their evolving workplace culture, and identifying how Great Place to Work® can partner with them to strengthen trust and achieve Certification. The SDR plays a key role in expanding our customer base by converting qualified leads into clients and meeting sales targets while representing the full Great Place to Work® product suite.
The ideal candidate is an exceptional communicator with strong closing skills, capable of engaging organizations interested in Great Place to Work Certification and our Best Workplaces™ lists. The SDR is responsible for generating qualified leads, nurturing early stage opportunities, and supporting the sales pipeline for the Egypt market. Success in this role requires proactive outreach, strong relationship building abilities, and the confidence to engage HR leaders, CEOs, and senior decision makers.
The SDR will also work closely with the Managing Director – Egypt and provide daily support to both the Sales and Marketing teams to ensure smooth operations, effective coordination, and alignment across all activities.
Key Responsibilities
• Identify, research, and target potential clients across Egypt through outbound prospecting and market intelligence.
• Execute outreach activities including calls, emails, and LinkedIn engagement to generate interest and secure qualified meetings.
• Conduct discovery conversations to understand organizational needs and qualify leads based on defined criteria.
• Maintain accurate and up to date records of all interactions, insights, and activities in the CRM tool.
• Build and nurture relationships with HR leaders, executives, and decision makers across industries.
• Promote GPTW assessments, programs, and events to enhance brand visibility and engagement in the Egypt market.
• Follow up on inbound leads, marketing campaigns, and event attendees to convert interest into qualified opportunities.
• Work closely with the Managing Director – Egypt on client engagement, market development initiatives, and strategic outreach.
• Prepare weekly reports on pipeline status, outreach performance, and market insights.
• Coordinate internally to ensure consistent communication, high quality delivery, and alignment across all touchpoints.
• Share market feedback to support continuous improvement of messaging, lead generation strategies, and overall positioning.
• Provide daily operational support to the Sales and Marketing teams to ensure smooth coordination and timely execution of campaigns and client-facing activities.
Requirements
Experience Requirements
• Bachelor’s degree in Business, Marketing, HR, or a related field
• 1–3 years of experience in sales, business development, or customer facing roles (preferably B2B)
• Strong communication skills in English; Arabic fluency is essential for the Egypt market
• Comfortable with outbound calling, prospecting, and engaging senior stakeholders
• Experience using CRM systems (HubSpot, Salesforce, or similar)
• High level of professionalism, resilience, and a growth driven mindset
Preferred Qualifications
• Experience in HR solutions, consulting, SaaS, or employer branding services
• Familiarity with the Egyptian business landscape and HR community
• Ability to work independently while collaborating with a regional team
Key Competencies
• Strong interpersonal and relationship building skills
• Active listening and consultative communication
• Persistence and follow through
• Time management and prioritization
• Curiosity and willingness to learn
• High integrity and demonstrated commitment to Great Place to Work® values, behaviors, and mission
Key Performance Indicators (KPIs)
• Outbound leads generated
• Qualified meetings booked
• Lead to opportunity conversion
• CRM accuracy and data quality
• Timely support to Sales, Marketing, and the Managing Director
• Outreaching activity levels and weekly reporting quality
Skills Required
- Bachelor's degree in Business, Marketing, HR, or related field
- 1-3 years of experience in sales, business development, or customer-facing roles (preferably B2B)
- Strong communication skills in English
- Arabic fluency (essential for Egypt market)
- Comfortable with outbound calling, prospecting, and engaging senior stakeholders
- Experience using CRM systems (HubSpot, Salesforce, or similar)
- High level of professionalism, resilience, and a growth-driven mindset
- Experience in HR solutions, consulting, SaaS, or employer branding services
- Familiarity with the Egyptian business landscape and HR community
- Ability to work independently while collaborating with a regional team
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The Company
What We Do
Great Place to Work Middle East is a workplace-culture consultancy serving organizations across the GCC. It helps employers measure and improve employee experience through certification programs, employee surveys, benchmarking, and Best Workplaces lists. Its mission is to help every place become a great place to work for all, using culture insights and high-trust workplace practices to support stronger employee engagement and business results.
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