Sales Development Representative (SDR)

Job Title: Sales Development Representative (SDR) 

Location: Ahmedabad, Gujarat 

Department: Sales & Marketing 

Job Type: Full-time 
About Simform: 

Simform is a premier digital engineering company specializing in Cloud, Data, AI/ML, and Experience Engineering to create seamless digital experiences and scalable products. Simform is a strong partner for Microsoft, AWS, Google Cloud, and Databricks. With a presence in 5+ countries, Simform primarily serves North America, the UK, and the Northern European market. 

Simform takes pride in being one of the most reputed employers in the region, having created a thriving work culture with a high work-life balance that gives a sense of freedom and opportunity to grow.   

Job Summary 

We are looking for a proactive, research-driven, and technology-savvy Sales Development Representative (SDR) to help Simform build a predictable outbound pipeline. 

This role sits at the intersection of sales and marketing. The ideal candidate should understand both how to identify and engage the right audience and how to convert early interest into qualified sales conversations. The candidate must possess a knowledge of how sales pipeline works and able to do calls to the interested prospects effectively. 

You will be responsible for identifying potential customers based on Simform's Ideal Customer Profile (ICP), using data, automation, AI-powered research, and intent signals to prioritize the right accounts and contacts. You will run and optimize multi-channel outbound campaigns across email, LinkedIn, phone calls, and other relevant channels, conduct initial qualification conversations, and schedule qualified meetings with the appropriate closing representative. 

This is not a traditional high-volume cold outreach role. We are looking for someone who understands how modern AI-enabled outbound systems work and can combine automation with research, personalization, and human judgment. 

The role requires close collaboration with both Marketing and Sales to continuously improve ICP targeting, messaging, campaign performance, lead quality, and the conversion of outbound activity into qualified pipeline. 

Roles & Responsibilities 

Prospecting and Lead Research 

• Identify/nurture target accounts and contacts based on defined ICP criteria, including firmographic, technographic, and other relevant data points 

• Use AI-powered prospecting, data enrichment, automation, and research tools to build high-quality prospect lists 

• Make contextual calls based on the identified relevant business triggers, intent signals, technology changes, hiring activity, growth signals, funding, website engagement, and other indicators of potential buying intent 

• Score and prioritize accounts based on ICP fit, intent, engagement, and likelihood to convert 

• Maintain clean and accurate prospect data across CRM through enrichment, verification, deduplication, and list hygiene processes 

• Continuously identify new data sources, signals, and prospecting methods that can improve targeting quality 

Outbound Campaign Execution 

• Build, launch, and manage automated outbound campaigns across multiple channels, including email, LinkedIn, phone calls, and other relevant touchpoints 

• Create relevant and contextual outreach based on the prospect's role, company, business priorities, and identified trigger signals 

• Work with Marketing and Sales teams to develop and test messaging, value propositions, sequences, and campaign approaches 

• Manage prospect enrollment, follow-up cadences, suppression rules, and campaign workflows 

• Monitor engagement signals and prioritize prospects showing higher levels of interest or intent 

• Conduct A/B testing of messaging, subject lines, personas, triggers, sequences, and outreach approaches to improve campaign performance 

Lead Qualification and Discovery 

• Respond to interested prospects and conduct initial qualification conversations 

• Understand the prospect's business challenges, priorities, current initiatives, requirements, and buying stage 

• Assess fit against Simform's services, target customer profile, and qualification criteria 

• Use consultative questioning and active listening rather than generic product pitches 

• Identify relevant stakeholders and, where possible, understand the broader buying committee and decision-making process 

• Determine the appropriate next step and schedule qualified meetings with the relevant accounts 

Sales Handoff and Pipeline Support 

• Ensure qualified prospects are handed over with complete account and conversation context 

• Maintain accurate records of prospect research, engagement history, qualification details, stakeholder information, and next steps 

• Provide the closing representative with relevant context before scheduled meetings 

• Work closely with the sales team to gather feedback on lead quality and improve qualification criteria 

• Track whether meetings progress into qualified opportunities and use this feedback to improve prospecting and targeting 

Marketing and Sales Alignment 

• Act as a key link between Marketing and Sales for outbound pipeline generation 

• Share market feedback, objections, messaging insights, and prospect responses with Marketing 

• Help identify which ICP segments, personas, intent signals, and messaging approaches generate the highest-quality opportunities 

• Collaborate with Marketing on account targeting, campaign audiences, intent data, website visitor insights, and outbound campaigns 

• Support the development of repeatable outbound playbooks and workflows 

• Help improve the connection between marketing-generated signals and sales outreach 

AI, Automation and Tool Management 

• Operate and manage AI-enabled outbound and sales automation tools used for prospecting, research, enrichment, sequencing, and qualification 

• Use AI tools to accelerate account research, identify relevant insights, summarize information, and create first drafts of personalized messaging 

• Understand how automated outbound workflows work and monitor their output for accuracy, relevance, and quality 

• Apply human judgment to AI-generated research and messaging before using it with prospects 

• Identify opportunities to reduce manual prospecting work through automation while maintaining quality and relevance 

• Work with CRM and marketing automation systems to ensure prospect and campaign data remains accurate and actionable 

Deliverability and Outbound Operations 

• Monitor email campaign performance, including delivery, bounce, reply, engagement, and other relevant metrics 

• Maintain strong list hygiene and follow suppression and opt-out processes 

• Develop a working understanding of email deliverability fundamentals, including SPF, DKIM, DMARC, domain reputation, warm up of email ids, inbox placement, and bounce management 

• Work with internal teams to identify and resolve deliverability or outbound infrastructure issues 

• Ensure outreach activities follow defined processes, compliance requirements, and best practices 

Reporting and Continuous Optimization 

• Track outbound activity, no. of calls made and performance across prospecting, outreach, qualification, and meetings booked 

• Monitor key metrics such as account quality, reply rate, positive reply rate, meetings booked, meeting show rate, qualification rate, and pipeline contribution 

• Analyze campaign performance to identify what is working and where improvements are required 

• Maintain accurate CRM and campaign records 

• Regularly recommend improvements to targeting, ICP criteria, messaging, sequences, channels, and automation workflows 

Requirements 

• 2–4 years of experience in Sales Development, Business Development, Lead Generation, Growth, Demand Generation, or a similar B2B-facing role 

• Experience working in a B2B technology, SaaS, IT services, software, or digital engineering environment is preferred 

• Strong understanding of both sales and marketing fundamentals 

• Experience with outbound prospecting, lead generation and outbound calling 

• Understanding of ICP development, account research, buyer personas, and lead qualification 

• Experience using sales intelligence, data enrichment, CRM, sales engagement, or outbound automation platforms 

• Comfortable working with AI-powered tools for researching and prospecting 

• Understanding of multi-channel outbound campaigns across email, LinkedIn, and calls. 

• Strong research and analytical skills with the ability to identify patterns, business triggers, and buying signals 

• Good written communication skills with the ability to write concise, personalized, and relevant outreach 

• Strong verbal communication skills and confidence in conducting initial prospect conversations 

• Basic understanding of email deliverability, list hygiene, and outbound infrastructure is preferred 

• Comfortable working with data, spreadsheets, CRM systems, and campaign performance metrics 

• Self-driven with a strong sense of ownership, curiosity, and accountability 

• Comfortable working closely with cross-functional Sales and Marketing teams 

• Willingness to learn new technologies, AI tools, automation platforms, and outbound methodologies 

Skills 

• Excellent interpersonal skills 

• Objection handling supervision 

• Sales automation platforms, data enrichment tools, and CRM systems 

• Data enrichment and verification 

• Multi-channel outbound campaigns 

• Email deliverability fundamentals 

• Relevance-driven messaging 

• Resilience & adaptability 

Preferred Tools Exposure 

Experience with some of the following types of tools will be an advantage: 

• CRM platform such as HubSpot 

• Sales intelligence and prospecting platforms such as Apollo, LinkedIn Sales Navigator, ZoomInfo, or similar tools 

• AI-powered outbound platforms and AI SDR tools 

• Intent and account intelligence platforms 

• Data enrichment and verification tools 

• Sales engagement and sequencing platforms 

• Marketing automation platforms 

• LinkedIn outreach tools 

• Email deliverability and domain management tools 

• AI tools such as ChatGPT, Claude, or similar platforms 
  Why Join Us: 

  • Young Team, Thriving Culture 

  • Flat-hierarchical, friendly, engineering-oriented, and growth-focused culture. 

  • Well-balanced learning and growth opportunities 

  • Free health insurance. 

  • Office facilities with a game zone, in-office kitchen with affordable lunch service, and free snacks. 

  • Sponsorship for certifications/events and library service. 

  • Flexible work timing, leaves for life events, WFH and hybrid options