Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.
Key Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
- Build lasting client relationships through personalized styling, product expertise, and fashion advice.
- Drive sales through cross-selling, upselling, and tailored recommendations.
- Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases.
- Develop and execute personal sales plans; meet or exceed individual and team KPIs.
- Source new customers, maintain relationships, and follow up to close sales.
- Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
- Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
- Process transactions efficiently (purchases, returns, exchanges, online pickups).
- Support inventory cycles: receive shipments, stock shelves, and manage product movement.
- Assist teammates in functional areas as required.
- Foster a collaborative, trust-based environment; encourage team performance.
- Participate in brand initiatives, training programs, and inclusion activities.
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.
Required Qualifications
- 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered
- Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.
- Ability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and maneuver sales floor and stockroom.
- Strong English proficiency.
- Luxury retail background, social media savvy, experience with live-stream shopping or video demos, clienteling and data acquisition skills. (Preferred)
- Ability to work in a fast-paced environment,
- Strong English language proficiency. (for EU)
Schedule: Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).
Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.
Top Skills
What the Team is Saying
What We Do
A tapestry is made of many threads woven into one story. So are we. Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility. Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft. The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.
Why Work With Us
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.
Gallery
Tapestry - Coach and Kate Spade Teams
Tapestry - Coach and Kate Spade Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
