Sales and Marketing Manager

Our client is a multinational manufacturing company with operations in Ghana. They are currently looking for a Chief Marketing Officer.

Purpose of the Position

As Sales and Marketing Manager you will oversee marketing operations of the company and assist the marketing director to develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct the company’s marketing efforts towards great success.

The goal is to ensure the company’s marketing efforts are successful in helping it outperform competition.

Responsibilities 

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• Forecast market trends and pay attention to the trends of the market and direct the market research efforts of the company
  
• Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
  
• Design and implement marketing strategies aligned with business targets
  
• Define marketing strategies to support the company’s overall strategies and objectives
  
• Assist the Marketing Director to develop a feasible marketing plan for the department and oversee its day-to-day implementation
  
• Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
  
• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
  
• Help build a highly efficient team of marketing professionals
  
• Create a solid network of strategic partnerships
  
• Set specific marketing goals
  
• Develop digital campaigns to increase web traffic
  
• Analyze sales and marketing metrics
  
• Research market to identify new opportunities
  
• Generate innovative ideas to promote the company’s brand and products
  
• Address advertising needs
  
• Ensure brand consistency through all marketing channels
  
• Use customer feedback to ensure client satisfaction
  
• Liaise with internal teams and ensure brand consistency
  
• Establish a strong, long-term web presence
  

Internal Relations

·         The Board

·         CEO

·         Sales Officers

External relations

·         Suppliers

·         Marketing/Advertising agencies

• BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus.
  
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
  
•  Solid understanding of market research and data analysis methods
  
• Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
  
• Understanding of different business disciplines (IT, finance etc.)
  
• Proficient in MS Office.
  
• Knowledge of other business software (e.g. CRM) is a plus
  
• A leader with both creative and analytical capabilities
  
• Outstanding communication (written and verbal) and interpersonal abilities
  

Personal Attributes

• Self-discipline.
  
• Dependability
  
• Reliability
  
• Self-motivated
  
• Honest and trustworthy
  
• Respectful
  
• Cultural awareness and sensitivity
  
• Flexible
  
• Sound work ethics