Sales and Licensing Specialist, Lifestyle
Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
As a Sales and Licensing Specialist, you'll be a part of Authentic's Business Development training program, where you'll be trained in the nuts and bolts of the brand licensing business. You'll be mentored by experienced internal leaders who will advise and help you succeed and develop exceptional business acumen. As a Business Development Specialist, you will be trained and assist in generating new business by identifying and qualifying leads to join Authentic's global network of licensing partners in the wholesale, retail, and online marketplace sectors. You will receive organizational support in driving prospecting efforts through lead generation tools and collaborating with our teams. Authentic is growing fast, and you will help increase the distribution of our diverse Entertainment portfolio. From identifying target licensing partners and executing top-notch qualification tactics, you will gain 360-degree knowledge of expanding Authentic's partnership universe. You will work closely with Brand Managers and Business Development executives to identify business growth opportunities and align those opportunities with a pool of prospective licensees. Your goal is to contact and present a compelling value proposition to target decision-makers and convert those prospects to leads through Authentic's qualification process.
You must love the thrill of the hunt and possess a strong focus on business opportunities and sales.
What you'll be working on:
- Identify and qualify leads within the licensing universe, including manufacturers, wholesalers, retailers, and digital marketplaces.
- Understand each brand's value proposition in the Authentic portfolio and mold that into a compelling pitch to prospects.
- Establish and maintain an ongoing awareness of available merchandise categories across the portfolio and align those with target prospects
- Develop, present, and hand-over qualified leads to Authentic Business Development Executives
- Grow Authentic's partner database through continuous research, identification, and outreach to the licensing marketplace
- Achieve target KPI's including qualified lead goals, target pipeline contribution, and outbound activity
Must Haves:
- This is a junior-level position; at least one successful sales position with a proven record of achievement is required. BONUS if you have prior licensing sales experience
- Understanding of sales methodologies (value selling, target account selling, solutions selling, strategic selling)
- Ability to thrive and work fast in a competitive environment
- Ability to assess business opportunities and use data to inform decision making and persuade others
- Ambitious and result-oriented with excellent communication skills
Primary Location Salary Range:
$60,000 - $70,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
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