Reserve Sales Executive -Cape town

Posted 2 Days Ago
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Cape Town, Western Cape, ZAF
In-Office
Mid level
Manufacturing
The Role
Drive sales and brand equity for Reserve spirits by building long-term relationships with key TLA/Pacemaker accounts, creating joint account plans, executing trade marketing, owning outlet commercial performance, and delivering luxury brand experiences across target outlets.
Summary Generated by Built In

Job Description :

Job Title: Reserve Sales Executive -Cape town

Functions:

Sales is where our brands meet the real world. 

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. 

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. 

About the role:

To build the Reserve Brands in these leading influencer outlets & accounts, delivering perfect luxury execution of the sales drivers (365 Essentials) across every consumer touchpoint within every target outlet.

This is a dedicated sales resource to drive equity and sales of the Reserve spirits portfolio by partnering for profit with the TLA/Pacemaker universe (on and off trade, as per in market RTC segmentation).

 

Role Responsibilities:

·       Deliver equitable and long-term business relationships with all touch points in each of the leading influential TLA/Pacemaker customers (target min 30 per sales exec)

·       Develop joint account plans for these customers that deliver and brilliantly execute the brand plans for targeted and agreed priority Reserve brands by outlet, based on rigorous consumer segmentation

·       Collaborate with these customers to create and deliver tailored trade marketing programs that fit with customer needs, whilst adhering to global execution guidelines for the 365 Essentials (e.g., menus, parties and events, exclusive visibility, POS, promotions, etc.)

·       Be the established and indispensable industry authority for each customer, to become increasingly influential within the outlets

·       Create memorable experiences for consumers through our customers by working closely with the Reserve Consumer and Customer Marketing teams to create and deliver flawless execution of the joint Reserve / Account plan

·       Own the total commercial relationship within each outlet, taking full responsibility for the outlet’s sales, NSV and promotional efficiency (NRM).

 

Qualifications

-        Drivers license

-        3 year diploma/degree will be advantageous

Experience

·         2-3 years sales experience essential, preferably in the FMCGG/beverage industry

·       Must have developed expertise in the drinks industry and have in-depth category and product knowledge (intrinsic knowledge of cocktails an advantage)

·       Previous experience in luxury selling (e.g., Super-Premium spirits, premium wine / champagne / top end F&B experience) an advantage

Key Skills

·       Commercially strong with a good understanding of how luxury brands operate in the trade

·       A passion for luxury and Reserve with an understanding of competitors, distributors and key customers:  their businesses and their shoppers / consumers in the Reserve universe

·       Strong account planning, selling and negotiating skills

·       Strong relationship skills: proven ability to influence, persuade and network

·       Good communication skills – both written and verbal; particularly strong presentation abilities.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

Worker Type :

Regular

Primary Location:

Cape Town

Additional Locations :

Job Posting Start Date :

2026-06-15

Skills Required

  • Driver's license
  • 3 year diploma or degree
  • 2-3 years sales experience (essential), preferably FMCG/beverage
  • Developed expertise in the drinks industry with in-depth category and product knowledge
  • Intrinsic knowledge of cocktails
  • Previous luxury selling experience (super-premium spirits, premium wine/champagne, top-end F&B)
  • Commercial understanding of how luxury brands operate in trade
  • Passion for luxury and Reserve with knowledge of competitors, distributors and key customers
  • Strong account planning, selling and negotiating skills
  • Proven relationship-building ability; influence, persuasion and networking skills
  • Good written and verbal communication; strong presentation abilities
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The Company
London
32,334 Employees

What We Do

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet

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