About Us:
Afinitas, headquartered in St. Louis, Missouri, is a global leader in equipment, forming systems, and essential accessory products that support transportation, water, and utility precast concrete infrastructure worldwide. We provide industry-leading production equipment; highly engineered formwork; and a broad portfolio of precast concrete, electrical, and construction accessories, along with structural products and systems designed for bridge, highway, and heavy construction applications. Afinitas is part of BW Forsyth Partners, LLC, the investment group of global manufacturing and engineering consulting firm Barry-Wehmiller, a $3 billion organization with nearly 12,000 team members, united by a common belief: to use the power of business to build a better world.
Job Description:
Midwest Territory | Preferred Location: Dallas or Houston, TX
Join a Growing Leader in Industrial Equipment & Automation
Afinitas is seeking a Regional Sales Manager to join its Equipment & Automation division and drive growth throughout the Midwest territory. This individual contributor role is responsible for developing new business opportunities, expanding existing customer relationships, and promoting engineered capital equipment and automation. Working closely with inside sales and project management teams, the Regional Sales Manager will identify customer challenges, develop solution-based proposals, and manage opportunities from prospecting through project award. Reporting to the VP of Sales, North America, you will inherit and grow an established territory while identifying and developing new business opportunities. Success in this role requires a consultative sales approach, strong relationship-building skills, and the ability to collaborate with engineering, project management, and service teams to deliver customer-focused solutions.
Preferred location is Dallas or Houston area; however, qualified candidates residing elsewhere within the territory will be considered.
What You'll Do
Grow and Manage a Sales Territory
Develop and execute territory growth strategies aligned with company revenue and profitability objectives.
Build and manage a healthy sales pipeline through proactive prospecting and business development activities.
Expand relationships within existing accounts while identifying opportunities with new customers and markets.
Generate new business opportunities through consultative selling and solution-based conversations
Serve as a Trusted Customer Partner
Develop strong knowledge of Afinitas Equipment & Automation products, services, and capabilities.
Understand customer challenges and recommend customized equipment and automation solutions.
Deliver product presentations, demonstrations, and technical discussions with customers and stakeholders.
Act as a trusted advisor, helping customers improve production efficiency, reliability, and performance.
Drive Commercial Success
Work closely with engineering, project management, and service teams to develop winning customer solutions.
Gather customer requirements and provide detailed information needed to develop accurate proposals and quotations.
Promote aftermarket services, spare parts, and field service offerings to increase customer value and revenue opportunities.
Manage and maintain sales activity, forecasts, and opportunity tracking within CRM systems.
Market Intelligence & Business Development
Monitor industry trends, customer needs, and competitive activity.
Identify opportunities in both established and emerging markets.
Provide market feedback regarding customer requirements, product enhancements, and competitive positioning.
Preferred Experience
We welcome candidates who have experience selling one or more of the following:
Capital Equipment
Industrial Automation
Food Processing Equipment
Packaging Equipment
Material Handling Systems
Conveyor Systems
Robotics & Automation Solutions
Manufacturing Equipment
Industrial Machinery
Engineered-to-Order Equipment
OEM Equipment Solutions
Qualifications
Associate's or Bachelor's degree preferred.
5+ years of successful B2B sales experience.
Experience selling capital equipment, industrial automation solutions, or technical products preferred.
Proven success growing existing accounts and developing new business opportunities.
Strong consultative selling, negotiation, and relationship management skills.
Self-motivated and capable of independently managing a sales territory.
Strong organizational and time management abilities.
Comfortable discussing technical products and solutions with customers.
Proficiency with CRM systems and Microsoft Office applications.
Ability and willingness to travel extensively throughout the assigned territory.
Why Join Afinitas?
Opportunity to make a significant impact within a growing business.
Sell industry-leading equipment and automation solutions.
Collaborate with experienced engineering and technical teams.
Established customer base with substantial growth opportunity.
High visibility role with direct influence on territory strategy and business growth.
Competitive compensation package including base salary, incentive opportunities, and comprehensive benefits.
At Afinitas, we believe in rewarding excellence, and your hard work will be duly recognized and appreciated. The compensation for this role will consist of a competitive base salary with a range between $95,000 - $105,000 commensurate with experience and geographical location plus high earning potential in uncapped commissions in addition to a robust benefits package.
#LI-CW1
#LI-REMOTE
At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.
Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.
Company:
AfinitasSkills Required
- Minimum five years sales-related experience
- Education: Associate Degree or bachelor's degree preferred
- Experience working with capital equipment manufacturing
Barry-Wehmiller Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Barry-Wehmiller and has not been reviewed or approved by Barry-Wehmiller.
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Retirement Support — A 401(k) with immediate vesting and a defined company match is provided, supporting structured long‑term savings. Plan specifics are documented in the current benefits handbook.
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Parental & Family Support — Paid parental leave is available for both birth and secondary caregivers, complemented by family‑building supports such as fertility benefits. Company‑paid disability coverage offers additional income protection around family events.
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Wellbeing & Lifestyle Benefits — A wellness incentive program can significantly reduce medical premiums when requirements are met. Telehealth and second‑opinion services, along with other resources, broaden everyday support.
Barry-Wehmiller Insights
What We Do
We’re Building A Better World. We’re more than just a successful capital equipment and engineering solutions firm. We’re an organization fiercely committed to improving the lives of our team members across the globe. By providing meaningful work in an environment of care and compassion, we send them home fulfilled by their time with us, rather than drained by it. We understand what every human being on the planet desires: to know that who they are and what they do matter. As a business, we have a unique opportunity to let them know that they do. Through our Truly Human Leadership culture and personal growth initiatives, we help them become their best selves. And when we bring out their best, they give their best. To their work, their team members and friends, our customers and suppliers, the people in the communities in which they work and live, and--most important of all--to their families. And before you know it, a better job has helped build a better world!
