Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job Summary
The Sales Manager is responsible for leading a team of Account Managers within the Corporate Sales Division, meeting and exceeding sales revenue and profit goals through the ownership of that team and delivering overall team strategy & objectives as set out by corporate leadership team
This role is ultimately responsible for individual and team productivity and serves as a leader within the Sales organisation. Core expectations of this role are to onboard, coach and retain sales talent in CDW and drive interdepartmental collaboration, nurturing internal and external stakeholder relationships.
Executing customer centric strategies to get deeper into accounts across CDW's Tech Sourcing, Professional Services and Managed Services capabilities. Every aspect of the role should be informed by a customer centric approach
This role will develop business relationships with customers and enhance customer loyalty by providing a superior customer experience. The Sales Manager will coach, develop, and manage a team of direct reports generating against the sales targets set.
Success Measures
- Achievement of revenue and GP targets, growth of individual teams' attainment
- Oversight and direction to elevate Protect & Grow, and High Potential account through the 'Steps to Success'
- Development and maintenance of peer-to-peer leadership relationship with selected accounts
- Development and maintenance of peer-to-peer leadership relationships with vendors
- Development and retention of high performing sales talent
What you will do
CDW/ team
- Coach and advise team on strategies to improve sales performance, achieve goals and meet expectations
- Create team orientated sales environment that rewards success and supports continuous improvement
- Ensure CDW policies and procedures and code of conduct are adhered to and creates an environment that models the CDW way
- Coach sales team members to manage their account base effectively and profitably via regular 1-2-1s and team meetings
- Promote best practices to ensure sales efficiency and productivity
- Remove barriers to execution for the team.
- Support and steer RFP responses to increase win probability
- Day to day co-worker administration (holiday, expenses, sickness etc)
- Celebrate individual and team wins in line with the CDW culture
- Weekly, monthly, quarterly forecast, pipeline management and rigour
Customer
- Identify and participate in customer facing meetings and activities
- Deliver against operating plans to achieve sales initiatives and segment goals
- Engage relevant CDW and Partner resources on target accounts
- Identify new business opportunities and develops strategies to optimize new potential business including strategic campaign formulation and ownership .
- Understand and present CDW GTM and 'offer'
Vendor
- Understand and present CDW GTM and 'offer'
- Relationship management and peering with Partner counterparts
- Working with vendor peer on deal and account-based strategy and alignment
- execute CDW / vendor campaigns
Strategy
- Build out 'Sales Business Review' strategy in conjunction with Sellers, customers and CDW peers
- Work with other CDW business teams across operations, sales, legal, finance, marketing, vendor management to improve and transform engagement and internal process
- Defining, contributing and maintaining a high-performance culture by management managing and leading teams within the CDW framework.
- Assign sales account plans for account team
- Manage Quarterly Business Review process
- Develop and manage monthly/quarterly sales forecasts
- Develop account strategies in tandem with Account Director that promote profitable growth
- Implement annual strategies, initiatives and campaigns.
- Understand and oversee seller MEDDPICC process
What we expect of you
- Minimum or equivalent of;
- Bachelor's degree or;
- At least 3 years of sales management experience or;
- 2 years with a successful track record in sales or;
- 3 years of executing on goals, and knowledge of CDW sales, products and processes
- Strong consultative, solution based selling experience
- Experience of hiring, motivating, coaching and retaining diverse sales teams
- Key skills needed to succeed in the role
- Ability to work in high demand and visibility environment
- Adaptable, ability to lead through change
- Excellent time management skills in order to manage multiple projects and initiatives simultaneously
- Exceptional attention to detail and follow-up skills
- Strong internal and external customer acumen, working with each customer at the highest levels of ethics and integrity
Key competencies
- Sales Leadership Excellence - Combines deep sales acumen, strategic thinking, and practical experience to lead high-performing teams. Inspires and empowers sellers through clear direction, expert coaching, and a passion for results. Navigates complexity with resilience and clarity, cultivating a culture of accountability, collaboration, and continuous improvement to exceed revenue goals and drive customer success
- Impactful Communication - Combines communication expertise, emotional intelligence, and frontline experience to deliver clear, concise, and compelling messages. Adapts style and approach to suit diverse audiences
- Communication of Capability - Combines deep organisational knowledge, consultative selling skills, and customer insight to confidently represent CDW's full portfolio. Articulates complex service offerings- across Tech Sourcing, Professional Services, and Managed Services- in ways that resonate with client needs and drive strategic engagement.
CDW is committed to being an AI-fluent organization
As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don't need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
About Us
CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities.
As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next.
Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.
CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Skills Required
- Bachelor's degree or equivalent
- At least 3 years of sales management experience
- 2 years with a successful track record in sales
- Strong consultative, solution based selling experience
- Experience of hiring, motivating, coaching and retaining sales teams
CDW Compensation & Benefits Highlights
How does CDW ensure its pay and bonus plans are competitive?
CDW supports competitive pay and bonus plans through a broad total rewards approach that combines performance-focused compensation, strong benefits, long-term financial support, and the stability of a large established company.
- Total rewards philosophy: CDW’s compensation approach is built around more than base salary alone. Its ESG report says the company uses competitive compensation and performance-focused pay practices designed to reward excellence and support coworkers’ professional and financial growth. That philosophy is reinforced by a broader total rewards package that supports physical, emotional, financial, and social wellbeing.
- Performance-based pay and incentives: CDW explicitly describes its pay practices as performance-focused, indicating that compensation is designed to recognize strong individual contribution and results. Employee feedback also points to meaningful earning potential in some roles, along with merit increases and incentive opportunities, especially in performance-driven functions.
- Structured compensation components and financial support: CDW strengthens compensation competitiveness through multiple financial programs beyond salary. These include a 401(k), employee stock purchase plan, life insurance, disability coverage, accident-related insurance, and charitable gift matching. Together, these programs help support both short-term financial needs and longer-term financial security. CDW also connects compensation to career growth through its Global Career Framework, which helps employees see how advancement and future opportunities fit into the broader organization.
- Benefits as part of total compensation: Benefits are a major part of CDW’s competitive rewards story. The company offers healthcare, parental leave, adoption support, wellbeing resources, commuter benefits, legal assistance, and tuition reimbursement, among other offerings. Its ESG report also notes that in 2023 CDW made additional investments by reducing the benefits waiting period for new hires and increasing paid leave for primary parental caregivers and bereavement. Employees frequently mention benefits, PTO, flexibility, and job stability as strengths of the company’s overall package.
- Scale and stability: CDW’s size and market position also reinforce its ability to offer competitive rewards. As a Fortune 500 and S&P 500 company with about $21 billion in annual net sales and ~15,100 coworkers, CDW has the scale to provide broad benefits, structured pay programs, and long-term stability.
- External signals: Employee feedback points to several strengths in CDW’s rewards package, including mentions of generous compensation, strong benefits, stock options, merit increases, and financial stability. While compensation experiences can vary by role, reviews consistently suggest that benefits and overall package strength are important parts of CDW’s employer value proposition.
Bottom line: CDW supports competitive pay through a well-rounded total rewards model that combines performance-focused compensation, strong benefits, financial protection, and long-term career stability. It is especially well positioned for employees who value comprehensive benefits, growth opportunities, and the backing of a large, established technology company.
CDW Insights
What We Do
CDW Corporation is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. For more information about CDW, please visit www.CDW.com. Our broad array of products and services range from hardware and software to integrated IT solutions such as security, cloud, hybrid infrastructure and digital experience.
Why Work With Us
Trust, connection and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed.
Gallery
CDW Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
CDW is committed to offering a high quality, flexible work experience centered around connection, collaboration, and coworker well-being. Our flexible hybrid approach enables coworkers to get the best of working from home and being together.







