Regional Sales Director

Posted Yesterday
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Sweetwater, FL, USA
In-Office
Senior level
Logistics • Appliances • Industrial
The Role
Regional Sales Director responsible for growing mini-split and unitary HVAC sales across the eastern United States. Duties include managing distributor accounts, acquiring new customers, training dealers and internal teams, supporting installations, hiring and managing representative firms, negotiating pricing, monitoring inventory, conducting market analysis, and traveling throughout the assigned territory. The role requires extensive HVAC industry experience, B2B distribution sales expertise, strong negotiation and presentation skills, and approximately 50% travel.
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Job Summary & Responsibilities

REMOTE

 

 

Summary:

Tradewinds Distributing Company is currently seeking a Regional Sales Director (RSD) to grow our mini-split and unitary business in the East region of the United States. RSD is responsible for growing existing customer accounts and expanding the customer base of “3rd party” distributors (outside the Watsco branches). RSD is expected to expand business by developing key distribution accounts directly, as well as using a “bottoms up” approach by educating local dealers/installers and other key constituents.

 

Responsibilities

 

  • Develop and maintain close working relationships with current customer base
  • Sell mini-split and unitary equipment to new distributors in the eastern U.S. states of ME, MA, NH, VT, CT, NY, NJ, DE, PA, DC, VA, WV, TN, AL, GA, SC, NC, FL, RI (over-the-counter and project-based sales)
  • Implement product and set integrity in stores, provide feedback on market conditions, ensure proper inventory levels, maintenance of retail product catalogues and provide training to retail associates
  • Train both internal and external users on general product knowledge, applications, best practices, equipment benefits, troubleshooting and installation
  • Identify and hire rep firms to help cover the territory and manage their activities/performance.
  • Provide competitive information such as bid situations, pricing data, or bundling arrangements to establish negotiated pricing contracts for assigned products
  • Perform product demonstrations, installations, and application support.
  • Travel assigned territory calling on regular and prospective customers to solicit orders and schedule training
  • Develop a daily/weekly call list and maintain information accuracy for weekly sales reports/opportunity funnel
  • Review monthly sales reports with management to determine if goals and objectives are being met.
  • Perform other duties as assigned.
Preferred Qualifications

Qualifications 

  • Excellent communication skills with strong customer focus
  • 5+ years of experience in B2B sales focused on HVAC distribution
  • Combination of sales and customer service skills
  • Strong organizational and presentation skills
  • Strong knowledge of ductless products and market dynamics preferred
  • Highly motivated with a strong desire for advancement
  • Intermediate proficiency using Microsoft Office Suite
  • Ability to multitask and time management skills
  • Ability to build working relationships
  • Advanced level negotiation skills
  • Travel Requirements: 50%

 

Education

  • High School diploma or equivalent. BA/BS degree preferred
  • Extensive experience in HVAC industry

Skills Required

  • 5+ years of B2B sales experience focused on HVAC distribution
  • Excellent communication skills and strong customer focus
  • Combination of sales and customer service skills
  • Strong organizational and presentation skills
  • Highly motivated with a strong desire for advancement
  • Intermediate proficiency using Microsoft Office Suite
  • Ability to multitask and manage time effectively
  • Ability to build working relationships
  • Advanced negotiation skills
  • High school diploma or equivalent
  • Extensive experience in the HVAC industry
  • Strong knowledge of ductless products and market dynamics
  • BA or BS degree
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The Company
HQ: Miami, FL
6,900 Employees
Year Founded: 1956

What We Do

Watsco, Inc. is the largest distributor of air conditioning, heating, and refrigeration equipment and related parts and supplies in the HVAC/R distribution industry. The company serves over 125,000 contractor-customers through nearly 700 locations across the Americas, providing essential, sustainable comfort to families and businesses while driving the digital transformation of the industry through technology investments.

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