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Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
About Match Group
At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, OkCupid, and more. With millions of users across the globe, we are on a mission to spark meaningful connections for every single person.
The Role:
The role is to lead our product marketing strategy and execution in.
This role sits at the intersection of marketing, brand, product, and CRM, where you will be responsible for the go-to-market strategy for new product features, developing feature positioning and branding, and collaborating with global product, marketing, and lifecycle teams to drive app growth and feature adoption. You will work closely with CRM teams to design and execute engagement strategies that support long-term retention and feature usage.
This is a multi-brand, multi-geography role requiring the ability to think globally while executing locally. You’ll work across a diverse portfolio of markets, each with its own user behavior, cultural context, and brand goals, and help translate global product priorities into impactful, market-relevant narratives and strategies.
This position requires a results-oriented and collaborative individual with a sharp intuition for balancing brand, business, and user experience. Success in this role hinges on the ability to understand and influence the entire user journey — not just launching new features, but also driving sustained engagement through CRM, lifecycle marketing, and in-app behavior mapping. The role also involves developing new processes and fostering deep cross-functional collaboration across marketing, product, communications, and insights teams to scale growth and elevate the in-app brand experience.
In this role you will:
- Own go-to-market strategy to drive new feature adoption, including: Partner with brand, product, and creative teams to develop product feature strategy, including naming, positioning, and content.
- Work closely with CRM and lifecycle teams to design campaigns that support feature adoption, re-engagement, and long-term user retention.
- Collaborate with global marketing, regional product marketing manager & CRM teams to identify user opportunities and develop/execute marketing strategies.
- Build new processes to strengthen collaboration and coordination between the product, localization, and marketing teams including setting up objective measurements to identify and align key opportunities of product experience to realize brand vision.
- Act as the voice of the consumer and a strong brand steward staying close with in-app user behavior and pain points
- Elevate users in-app experience: Find ways to bring brand values and brand personality to life within the app, working closely with product, CRM, brand, DEI, and creative teams.
- Work closely with the product growth team and global & regional PMM team to influence a roadmap for innovation development.
- Define KPIs for feature and campaign success, analyze performance, and recommend optimizations using data and user insights to refine positioning, messaging, and activation strategies on an ongoing basis.
What you’ll need:
- 5–7 years of experience in product marketing, lifecycle marketing, or growth marketing, ideally in consumer tech or mobile-first companies.
- Proven experience developing and executing go-to-market strategies in collaboration with cross-functional teams.
- Strong understanding of CRM and lifecycle marketing with experience launching user-facing campaigns across email, push, or in-app surfaces.
- Ability to distill insights from data and user research to influence product direction and marketing strategy.
- Experience working with creative, product, and brand teams to bring narratives to life in-app.
- Excellent project management skills with the ability to juggle multiple priorities and stakeholders across regions and time zones.
- Comfort operating in a global matrixed organization and influencing without direct authority.
Match Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.
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Retirement Support — Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
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Parental & Family Support — Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
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Leave & Time Off Breadth — Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.
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The Company
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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