At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience.
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Overview:
The successful candidate will develop and execute regional marketing plans that contribute to company growth through driving pipeline and accelerating sales opportunities across the United Kingdom & Ireland. The ideal candidate must be results-driven, cross-functional collaboration, build relationships and alignment with key Sales stakeholders and Partners, and drive programs and events to support regional priorities. This role requires both strategic thinking to adapt global strategies for local markets and hands-on execution to deliver measurable results. We are a globally integrated marketing team, tightly aligned with Sales and Partners, looking for a team player who can deliver measurable business impact while leveraging the latest tools, data, and technology.
Responsibilities:
Drive plan and execution of comprehensive Marketing strategy that reflects both global priorities and regional business needs.
Evaluate global campaigns for regional market fit and make strategic decisions on localization, adaptation, or development of region-specific alternatives.
Build strategic relationships with Sales representatives, working closely with sales leaders to identify opportunities, define key target accounts
Serve as marketing advisor to regional sales teams on campaign strategy, lead qualification, and account prioritization to optimize conversion rates.
Ensure regional sales team compliance with lead follow-up processes and proper conversion steps for marketing-generated meetings and opportunities.
Understand and know the health of your region’s universe, and work with Marketing Operations to keep data up to date.
Understand regional customer behaviours, pain points, and competitive dynamics that inform campaign adaptation and to modify ICPs by your region
Plan and implement ongoing webinars that drive engagement with end customers.
Plan and execute in-person live field events that align to demand generation-based approach. Provide on-site management as needed.
Develop region-specific marketing activities/content when global campaigns don't address local market needs or cultural business practices.
Collaborate cross-functionally with broader Demand Generation and Digital team, BDRs, Product/ Solutions Marketing, Sales, to drive pipeline via ABM strategies.
Manage and optimize your region’s field budgets, including budgeting, allocation, and tracking expenses to ensure maximum ROI on investments and alignment with business objectives.
Requirements:
5+ years Regional Marketing/ Field Marketing experience with demonstrated ability to balance strategic planning and hands-on execution
Direct experience working in B2B SaaS or technology space
Experience working directly with Sales and Field teams as a strategic partner and advisor
Prior experience in Communications industry preferred
Experience adapting global marketing strategies for local/regional markets
Experience with Salesforce, Marketo and other Marketing tools (including 6Sense, Asana, Tableau)
Exceptional project management skills
Strong project/ program management, attention to detail, time management, prioritization and organizational skills
Proven ability to think strategically, but with strong attention to detail in execution
Knowledge of lead flow and progression.
Ability to work collaboratively across several Marketing functions
Strong analytical skills to assess market conditions and campaign effectiveness for strategic decision-making
Bachelor’s degree preferred; or high school diploma + relevant experience
Willingness to travel 30% of the time
Hybrid working model, based in London. Exact time in office agreed with Sales Leadership locally.
Language: English fluent
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For more information, visit Why Mitel or follow us on LinkedIn here.
Mitel is committed to achieving workforce diversity and creating an inclusive working environment. Diversity makes sense for us, for our customers and for our future. We value different perspectives, skills and experiences, and welcome applications from all sections of the community.
Skills Required
- 5+ years Regional Marketing/Field Marketing experience
- Direct experience working in B2B SaaS or technology space
- Experience working directly with Sales and Field teams
- Experience adapting global marketing strategies for local/regional markets
- Experience with Salesforce, Marketo and other Marketing tools
- Bachelor's degree preferred; or high school diploma + relevant experience
What We Do
Powering more than 2 billion connections every day, Mitel helps businesses connect, collaborate and take care of customers. With 45 years of industry leadership, we help businesses connect, collaborate and provide better experiences for their customers. Mitel is trusted by 70 million business users in more than 100 countries. Throughout our long history of industry experience, innovation has been core to Mitel’s DNA – allowing us to become experts in evolving to meet your needs and help you do the same for your customers. It’s why we’re the only company that wakes up every day exclusively focused on helping you take your communications from where they are today to where you – and your customers – need and expect them to be.
