Regional Marketing Manager Industrial Solutions
Duties & Responsibilities:
- Develop regional growth strategies to deliver key business targets, namely in F&B, Heavy Industry (with special focus on refinery and petrochemical segment), municipal and middle market.
- Analyze key growth trends and customer needs that drive consumption of specialty solutions in target segments
- Analyze industry trends, competitive threats, expansion opportunities and internal performance
- Identify new product development opportunities working with global marketing and technology teams and utilizing new product blueprinting tools
- Collaborate with innovation teams and sales to drive market validation and launch of new products in region
- Identify and evaluate specific application, product, and service growth opportunities in target segments
- Provide leadership in creating differentiated customer value propositions; develop quantified value propositions and the tools to enable the commercial team to deliver that value to the customer; work with the sales force on value delivery, value selling and value documentation
- Partner with global marketing and regional commercial teams to develop effective marketing programs to introduce new product, applications and service offerings
- Partner with commercial team to develop business which will meet sales and profit objectives for the segment
- Develop regional specific business cases for the introduction of new products and service offerings
- Provide commercial team with marketing support and leadership including sales tools, training, and problem-solving capability
Key Requirements:
- Graduate degree preferred.
- Expertise on water treatment as application and F&B, Refinery & Petrochemical or Municipal preferred.
- Background in/ related to chemistry. Basic chemistry knowledge with valuable expertise in water treatments.
- Excellent internal and Customer facing communication and presentation skills
- Fluent English language skills (written and verbal) are mandatory.
- Strong computer skills in MS Word, Excel, and PowerPoint Complex Problem Solving – Information gathering, identifying root cause/influences, analyzing information, develop and evaluate options, and implement solutions
- Good organizational and planning skills with attention to process and detail
- Good business sense and analytical skills, Confidence to 'sell' ideas and projects, results driven
- Able to plan and organize workload against stated priorities, goals, and objectives aligned with strategy.
- High energy and drive, Team player
- Capacity to melt into current highly engaged, collaborative and supportive team
- Passionate about creating value for Customers aligned with their values and strategy
- Flexibility and resilience
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What We Do
Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets. Owned by Platinum Equity, the company’s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, the company has 69 manufacturing facilities strategically located around the globe and employs a team of over 16,100 professionals in 130 countries across six continents. Solenis is a 2024 Best Managed Company Gold Standard honoree, recognized four years in a row. For additional information about Solenis, please visit www.solenis.com or follow us on social media
