GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
- Building regional field marketing strategies and integrated campaigns across EMEA that align to territory priorities and help generate measurable pipeline
- Delivering third-party and GitLab-owned events, alongside digital programs, that create meaningful engagement with customers and prospects across the region
- Manage EMEA regional marketing initiatives by creating detailed program plans and executing integrated campaigns that advance Sales and Ecosystem goals.
- Develop and run field marketing strategies across the region, using in-person and digital tactics to engage target audiences and increase pipeline growth.
- Continually test, learn, and improve programs to define best practices and evolve regional marketing as business needs change.
- Analyze performance and communicate the impact of regional marketing programs to different audiences, including local leadership and executive stakeholders, tailoring insights clearly for each group.
- Improve return on investment through disciplined planning, measurement, and management of regional marketing budgets and financial processes.
- Coordinate cross-functional collaboration to execute demand generation and field marketing plans in collaboration with Sales, Product, and other Marketing teams.
- Work with external agencies and third-party partners to plan, manage, and deliver campaigns and events across EMEA.
- Help build and improve processes within the Regional Marketing organization, and travel as needed in line with company policy, with travel up to 50% required.
- Experience in B2B technology marketing with a focus on field or regional marketing and close collaboration with Sales teams.
- Proven ability to create and execute marketing programs that combine strategic planning with strong attention to operational detail.
- Creative thinking and a willingness to build new programs from the ground up, while bringing fresh ideas and practical approaches to regional campaigns.
- A data-driven mindset, with experience using results and performance insights to guide decisions, refine tactics, and shape strategy.
- Experience owning or supporting territory budgets, including allocating resources across tactics and managing spend responsibly.
Strong organizational and communication skills, with the ability to turn complex ideas into clear content, presentations, and stakeholder updates. - Ability to work in a fast-moving environment with many stakeholders, work self-directed with minimal supervision, and build trust across teams.
- Proficiency with core collaboration and CRM tools such as Salesforce, Slack, and Google Workspace to support program execution and cross-functional coordination.
- Familiarity with marketing automation, reporting, and project management tools, and an understanding of Agile, DevOps, or the software development lifecycle.
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
Skills Required
- Experience in B2B technology marketing with focus on field/regional marketing
- Proven ability to create and execute integrated marketing programs and field campaigns
- Experience working closely with Sales teams to drive pipeline
- Data-driven mindset with experience using performance insights to guide decisions
- Experience owning or supporting territory budgets and managing spend
- Strong organizational and communication skills; ability to present to stakeholders
- Ability to work self-directed with minimal supervision and collaborate cross-functionally
- Proficiency with core collaboration and CRM tools such as Salesforce, Slack, and Google Workspace
- Willingness and ability to travel up to 50%
- Familiarity with marketing automation, reporting, and project management tools
- Understanding of Agile, DevOps, or the software development lifecycle
What the Team is Saying
GitLab Compensation & Benefits Highlights
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Healthcare Strength — Medical coverage offers multiple U.S. plan options (Cigna in most states and Kaiser in CA/HI) alongside dental, vision, and an Employee Assistance Program. Handbook materials also note HSA availability with company contributions when enrolled in the HDHP.
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Parental & Family Support — Paid parental leave is documented at 16 weeks, with U.S. leave administration supported by Tilt as of February 2, 2026. Caregiving and backup care resources are also referenced for many roles and locations.
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Fair & Transparent Compensation — Compensation practices are described in a public handbook with standardized, market‑based frameworks, annual reviews, equity refreshes, and clear ranges visible internally as of May 2026. This documentation helps candidates and employees see current specifics and understand how pay is set.
GitLab Insights
What We Do
GitLab is the Intelligent Orchestration Platform where software teams and their AI agents stay in flow to amplify their capacity for innovation. Together, they automate repetitive tasks to plan, build, secure, test, deploy and maintain software. With GitLab, software teams spend less time on coordination overhead and more time on the next big idea. What started in 2011 as an open source project to help one team of programmers collaborate is now the intelligent orchestration platform millions of people use to deliver software faster, more efficiently, while strengthening security and compliance. Since the beginning, we've been firm believers in remote work, open source, DevSecOps, and iteration. We get up and log on in the morning to work alongside the GitLab community to deliver new innovations every month that help teams and their AI agents ship great code faster.
Why Work With Us
GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Co-create the future with us as we build technology that transforms how the world develops software.
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Employees work remotely.
All-remote means that each individual in the organization is empowered to work and live where they are most fulfilled; it makes it clear that every team member is equal. No one, not even the executive team, meets in-person on a daily basis.
