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The Role
Drive merchant acquisition, revenue growth, and market share for Smartcash PSB across the North-West region. Develop and execute merchant strategies, negotiate agreements, manage partnerships and budgets, analyze performance, and build merchant relationships. Oversee outlet branding, POS material distribution, competitive intelligence, regulatory compliance, and field sales team training. The role requires commercial leadership, fintech or financial services experience, sales expertise, and strong negotiation, communication, and analytical skills.
Summary Generated by Built In
Why Airtel Africa?
At Airtel Africa, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.
We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.
By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa.
About the Role:
The job purpose is to drive merchant acquisition and business growth by identifying, engaging, and onboarding new merchants for payment processing services, while developing and executing market penetration strategies, building strong relationships with prospective merchants, negotiating contract terms, and delivering revenue and market share objectives within the merchant segment.
Airtel Africa is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.
To achieve revenue target within state/area
- Analyzing merchant performance metrics to measure the success of merchant acquisition strategies for optimization of the overall business growth and improvement
- Negotiating contract terms and pricing with potential merchants, ensuring they are competitive and align with the company's objectives
- Constantly identify opportunities for increasing the business merchant base
- Developing and managing budgets for merchant acquisition initiatives
- Responsible for recharge sales management from strategy development to execution and ensure competitive edge and revenue target achievement
- Tracking all on-going partnership and promptly circulate progress
Achieve Share of Customer
- Ensure full-fledged achievement of New Merchant targets by driving the merchant objectives
- Collaborating with internal teams such as sales, marketing, and product development to develop merchant-specific content and promotions
- Building and maintaining relationships with potential merchants, providing guidance and support throughout the sales process
- Ensuring compliance with legal and regulatory requirements related to merchant segments
Channel branding and visibility
- Ensuring appropriate and effective outlet branding is carried out in line with the “Picture of success (PICOS)” for merchants
- Identifying visibility opportunities for Smartcash brand within the merchant segments
- Effectively managing merchant POS materials stock in the warehouses across the country to avoid damage, wastage and obsolete materials
- Training Field Sales Team on POS deployment in line with “Picture of success”
Distribution Infrastructure
- Developing and executing a comprehensive merchant acquisition strategy that aligns with the company's goals and target audience
- Identifying and targeting potential merchant segments through market research and data analysis
- Developing and executing merchant agreements, ensuring they are mutually beneficial and meet merchant and company's objectives
Industry Awareness/Competition Intelligence
- Staying up-to-date with industry trends and best practices to continuously optimize merchant acquisition strategies and stay ahead of competitors.
- Conducting market research to understand industry trends and identify new merchant acquisition opportunities
- To effectively report competitive activities, observe in the market
- To immediately address or escalate any unusual activity that may be a threat to existing and potential merchants and performance of the business
Educational Qualifications
- Bachelor’s degree in social sciences, marketing, business management, engineering or computer science
- Master’s in business administration or management will be an advantage
- Project management qualification will be an advantage
Relevant Experience & Functional / Technical Skills
- Minimum of 8 years of commercial/business management experience
- Team leadership experience
- 3 years of relevant experience in products management and fintech industry
- Computer literacy
- Sales knowledge
- Product/ Service development
- Product/ Service management
- Interpersonal skills
- Customer orientation
- Financial services, banking, PSB and Fintech experience will be a great advantage
Other requirements
- Excellent communication and negotiation skills, as well as experience in analyzing data and developing strategies to drive revenue growth.
- A deep understanding of the industry and the company's products or services is also important
Skills Required
- Bachelor’s degree in social sciences, marketing, business management, engineering, or computer science
- Minimum of 8 years of commercial or business management experience
- Team leadership experience
- At least 3 years of relevant experience in product management and the fintech industry
- Computer literacy
- Sales knowledge
- Product or service development experience
- Product or service management experience
- Interpersonal skills
- Customer orientation
- Excellent communication and negotiation skills
- Experience analyzing data and developing revenue-growth strategies
- Deep understanding of the relevant industry and company products or services
- Financial services, banking, PSB, or fintech experience
- Master’s degree in business administration or management
- Project management qualification
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The Company
What We Do
Airtel Africa is a leading provider of telecommunications and mobile money services, operating in 14 countries across sub-Saharan Africa, offering mobile voice, data, and financial services.
