Regional Customer Manager

Posted Yesterday
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4 Locations
In-Office or Remote
Senior level
Agency • Professional Services • Retail • Sales
The Role
Leads and develops a regional team of Customer Managers while driving sales execution across retail accounts. Responsibilities include coaching, retailer engagement, promotional and assortment strategy, distribution growth, KPI analysis, client relationship management, revenue support, and cross-functional planning. The role serves as a senior contact for regional retailers and requires consumer packaged goods sales expertise, advanced Excel skills, business intelligence experience, and some travel.
Summary Generated by Built In
Summary

Regional Customer Manager


Open to candidates in AZ, CA, OR, WA, NV, UT, ID, The Regional Customer Manager serves as the first layer of field sales leadership within the Natural/Specialty organization. The role creates additional coaching, accountability, and development capacity while providing Sales Team Leaders and Directors with greater leverage to focus on strategic client growth, retailer partnerships, organizational leadership, and business development.Take this opportunity to join North America’s leading business solutions provider and build your career working with amazing people in a growing industry! Apply today!


What we offer:

• Full-Time Benefits (Medical, Dental, Vision, Life)• 401(k) with company match• Training and Career Development• Generous Paid Time-Off

Responsibilities:


• Lead, coach, and develop a regional team of Customer Managers by setting clear expectations, conducting regular coaching and performance discussions, identifying skill gaps, and supporting development and succession planning• Provide day-to-day sales leadership to Customer Managers by guiding retailer engagement strategies, promotional execution, assortment recommendations, display opportunities, new item launches, and retailer-specific growth plans• Drive business execution across assigned retailers by monitoring distribution goals, promotional programs, display initiatives, new item priorities, and retailer relationship activity to ensure client and organizational objectives are met• Analyze sales performance, distribution gains, promotional effectiveness, display execution, retailer activity, and other KPIs using syndicated data, retailer insights, and internal reporting tools to identify opportunities and address performance gaps• Support regional revenue, profitability, and operating income objectives by aligning team resources to priority client opportunities, driving distribution expansion, supporting promotional execution, and advancing retailer partnerships• Partner with Sales Team Leadership, Client Services, Analytics, Retail Operations, and other cross-functional teams to support strategic planning, organizational change initiatives, process improvements, and adoption of company selling tools and best practices• Serve as a senior point of contact for key regional retailers by supporting Customer Managers in building relationships, participating in retailer meetings, resolving escalated issues, and identifying strategic growth opportunities• Maintain strong client partnerships by participating in client business reviews, planning sessions, and strategic discussions, and by translating client objectives into actionable retailer execution plans in partnership with Customer Managers and Sales Leadership


Qualifications:


• High School Diploma/GED required, bachelor’s degree or equivalent experience preferred• 4-6 years’ experience in relevant field (Consumer Packaged Goods Sales, Customer Management, or Retail Account Management experience preferred)• Natural and specialty retail a plus • Headquarter sales calls experience required • Travel requirement: Some travel expected• Strong consumer packaged goods sales knowledge, including distribution, promotions, assortment, displays, and new item execution• Ability to lead, coach, develop, and hold sales teammates accountable• Strong understanding of natural, specialty, grocery, mass, club, and related retail channels• Ability to analyze sales data, retailer insights, and KPI reporting to identify opportunities and performance gaps• Experience using syndicated data, retailer portals, and business intelligence platforms• Strong client, retailer, presentation, communication, and cross-functional collaboration skills• Strong written and verbal communication • Strong proficiency with presenting in person and virtually • Advanced Excel skills required • Highly organized with the ability to manage multiple priorities in a fast-paced environment

Job Will Remain Open Until Filled

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Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.



Responsibilities

  • Lead, coach, and develop a regional team of Customer Managers by setting clear expectations, conducting regular coaching and performance discussions, identifying skill gaps, and supporting development and succession planning
  • Provide day-to-day sales leadership to Customer Managers by guiding retailer engagement strategies, promotional execution, assortment recommendations, display opportunities, new item launches, and retailer-specific growth plans
  • Drive business execution across assigned retailers by monitoring distribution goals, promotional programs, display initiatives, new item priorities, and retailer relationship activity to ensure client and organizational objectives are met
  • Analyze sales performance, distribution gains, promotional effectiveness, display execution, retailer activity, and other KPIs using syndicated data, retailer insights, and internal reporting tools to identify opportunities and address performance gaps
  • Support regional revenue, profitability, and operating income objectives by aligning team resources to priority client opportunities, driving distribution expansion, supporting promotional execution, and advancing retailer partnerships
  • Partner with Sales Team Leadership, Client Services, Analytics, Retail Operations, and other cross-functional teams to support strategic planning, organizational change initiatives, process improvements, and adoption of company selling tools and best practices
  • Serve as a senior point of contact for key regional retailers by supporting Customer Managers in building relationships, participating in retailer meetings, resolving escalated issues, and identifying strategic growth opportunities
  • Maintain strong client partnerships by participating in client business reviews, planning sessions, and strategic discussions, and by translating client objectives into actionable retailer execution plans in partnership with Customer Managers and Sales Leadership

Qualifications

  • Education Requirements: Bachelor's degree
  • Experience Requirements: 4-6 years experience in relevant field (Consumer Packaged Goods Sales, Customer Management, or Retail Account Management experience preferred)
  • Travel requirement: Some travel expected

Supervisor Responsibility


Direct Reports: Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources


Indirect Reports: May delegate work of others and provide guidance, direction and mentoring to indirect reports


Required Knowledge and Skills

  • Strong consumer packaged goods sales knowledge, including distribution, promotions, assortment, displays, and new item execution
  • Ability to lead, coach, develop, and hold sales teammates accountable
  • Strong understanding of natural, specialty, grocery, mass, club, and related retail channels
  • Ability to analyze sales data, retailer insights, and KPI reporting to identify opportunities and performance gaps
  • Experience using syndicated data, retailer portals, and business intelligence platforms
  • Strong client, retailer, presentation, communication, and cross-functional collaboration skills
  • Strong business acumen with the ability to support revenue growth, profitability, and execution priorities
  • Highly organized with the ability to manage multiple priorities in a fast-paced environment

Environmental & Physical Requirements


Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.


Additional Information Regarding Job Duties


Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.


Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.

Skills Required

  • High school diploma or GED
  • Bachelor's degree or equivalent experience
  • Bachelor's degree
  • 4-6 years of relevant experience in consumer packaged goods sales, customer management, or retail account management
  • Headquarter sales calls experience
  • Consumer packaged goods sales knowledge, including distribution, promotions, assortment, displays, and new item execution
  • Experience leading, coaching, developing, and holding sales teammates accountable
  • Understanding of natural, specialty, grocery, mass, club, and related retail channels
  • Ability to analyze sales data, retailer insights, and KPI reporting
  • Experience using syndicated data, retailer portals, and business intelligence platforms
  • Advanced Excel skills
  • Strong client, retailer, presentation, communication, and cross-functional collaboration skills
  • Ability to support revenue growth, profitability, and execution priorities
  • Ability to manage multiple priorities in a fast-paced environment

Advantage Solutions Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Advantage Solutions and has not been reviewed or approved by Advantage Solutions.

  • Healthcare Strength — Healthcare offerings span medical, dental, vision, FSAs/HSAs, and robust mental-health services; feedback suggests coverage is solid for many full-time employees. Company-paid life and disability insurance further strengthen the sense of protection.
  • Retirement Support — A 401(k) with a company match and an employee stock-purchase plan provide meaningful savings vehicles. These are presented alongside other financial-wellbeing resources and standard paid time off.
  • Inclusive Benefits Coverage — Some part-time employees may access health, dental, vision, 401(k), life, and supplemental insurance, signaling broader eligibility beyond full-time roles. Access for certain part-time tiers is highlighted as a notable feature despite role-based variation.

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The Company
HQ: Saint Louis, MO
60,000 Employees
Year Founded: 1987

What We Do

Advantage Solutions is a business consulting and services company that helps consumer packaged goods brands and retailers improve sales and market execution. Its offerings include selling to retailers, retail merchandising, omnichannel marketing, experiential sampling, private-brand strategy, retail media, and aisle/shelf optimization. The company positions itself as a strategic extension of CPG sales and marketing teams, delivering brand, retailer, and omnichannel execution services.

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