Regional CRM Manager

Company Description

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion
We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

Job Description

The Regional CRM Manager, reporting directly to the Regional Head of Regional of Strategy & Planning, is responsible for leading the strategy and execution of customer communication efforts across the region. This role is pivotal in optimizing our customer interactions, to drive engagement, retention and loyalty of our customer base.
You will play a key role by conceptualising, creating, optimizing our communication for designed regional campaigns, and country campaigns. This role requires a blend of strategic thinking, data analysis, and cross-functional collaboration to deliver exceptional customer experiences and achieve business and marketing objectives. You will own the marketing channel inventory of our region, overseeing the allocation, usage, and optimization of various channels for partners/vertical campaigns. This process ensures that our placements are effectively utilized to drive desired business outcomes, without compromising the experience of our user base.

Responsibilities & Duties

• Own the regional plan for customer communication and communication inventory including email and push messaging
• Understand the full view of communication, including global programs and local sends to our user bases
• Oversee the execution of the communication plan, analyze the outcomes and monitor opt-outs where needed
• Manage the regional CRM team, setting goals and monitoring performance
• Collaborate closely with global marketing automation team to optimize the full customer journey
• Maintain a clear communication plan overview that is shareable with regional and global stakeholders
• Foster an experimentation culture where new initiatives can be trialed and iterated upon to optimize value creation
• Collaborate with the Consumer Business and other functions in order to define growth levers and unlock insights to optimize campaign performance
• Collaborate with global teams to align regional strategies with global standards

Qualifications

• You have 5+ years of CRM/Lifecycle Marketing, retention marketing experience, or in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels is acceptable.
• You have experience using marketing automation tools or email marketing platforms EMS to personalize customer journeys (i.e Emarsys, Iterable, Sailthru, Salesforce, or Marketing Cloud)
• You have experience working with complex localized and regional marketing projects, coordinating logistics with many different international partners
• You have experience working with technical and business teams in different countries and time-zones.
• You have experience using marketing and product analytics tools 
• You have experience with project management tools, (JIRA or similar) and the ability to use them for streamlined marketing operations and team collaboration

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going! 
We will be reviewing applications on an ongoing basis, so if this sounds like an opportunity you want to pursue, apply today!
If you have any further questions about the position before submitting an application, you can turn to:
Alexandra Richiteanu - Talent Acquisition Partner 
[email protected]

Please note that we do not accept applications coming in via email. Please submit your application in English via our job portal.