Job Title: Regional Account Manager – Trade
Reports To: National Sales Manager - Trade
Job Summary
Ideal Standard UK Ltd. is seeking a dynamic and results-driven Regional Account Manager to oversee sales growth within our Trade and OTC (Over-the-Counter) channels, specifically through City Plumbing Showrooms, Tier 2 & Tier 3 Trade accounts. This individual will be responsible for driving market share and revenue by building strong relationships, developing and executing a structured call plan, and effectively managing portfolio of accounts in their designated region.
Key Responsibilities
1. Sales Growth through City Plumbing Showrooms Develop and maintain strong working relationships with City Plumbing Showroom Managers to drive product knowledge, brand presence, and sales.
Implement in-store training, promotional activities, and merchandising strategies to maximize Ideal Standard product visibility and sales conversions.
Track and analyse showroom performance data to identify growth opportunities, optimize sales efforts, and report findings to leadership.
2. Driving OTC/RMI Sales Growth across the Region Develop and execute regional sales strategies and initiatives to increase OTC (Over-the-Counter) sales in line with company goals.
Conduct regular business reviews and performance analysis to measure progress, adjusting tactics as needed to ensure growth targets are met.
Collaborate with National & Key Account Managers
3. Account Manage and Develop Sales via Tier 3 Trade Customers Establish and grow relationships with Tier 3 trade customers, focusing on long-term account development and loyalty.
Identify customer needs and create Account Plans to meet those needs and grow sales.
4. Developing and Executing a Structured Call Plan Develop and adhere to a structured call plan, ensuring consistent touchpoints with all accounts in the region.
Maximize field time to build customer relationships, gather market intelligence, and maintain a visible presence across all designated accounts.
Document all customer interactions and follow up on agreed actions to ensure satisfaction and account retention.
Key Skills and Experience
Customer Relationship Building: Strong interpersonal and communication skills to develop and maintain customer trust and loyalty.
Planning & Execution: Strong ability to develop and execute account and call plans, with a focus on meeting and exceeding sales goals. Successful candidate will be able to demonstrate excellent organisation skills.
Analytical Thinking: Proficiency in analysing sales performance data and market trends to make informed decisions.
Travel Flexibility: Ability to travel within the assigned region as needed to meet with clients and support sales activities.
Benefits
Competitive salary and bonus structure
Company vehicle or travel allowance
Comprehensive benefits package including healthcare, pension, and more Professional development and career advancement opportunities
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