Public Relations Manager, The Americas

Posted 2 Days Ago
Be an Early Applicant
Port Area, Capital District, National Capital Region, PHL
In-Office
90K-105K Annually
Senior level
Fashion • Retail
The Role
Lead PR strategy for the Americas to increase brand visibility through editorial pitching, sample trafficking, press events, and influencer relationships. Manage PR budgets, track editorial and social coverage, maintain press databases, coordinate with retail and Latin American partners, and support the Creative Director and VP of Communications on launches and campaigns.
Summary Generated by Built In

Who You Are:

You are energetic, collaborative, have strong communication and are results driven. You thrive in a rapidly changing environment, are curious and have the vision to develop editorial and digital strategies. You have passion for brand creativity and look to grow the industry recognition with an iconic global brand.

What You’ll Do:

  • Partner with the VP, Communications to maximize brand visibility for Jimmy Choo
  • Develop and execute comprehensive strategies around new products, campaigns and events to drive editorial coverage
  • Pitch products and feature stories to new audiences across National, Regional and Digital Outlets
  • Oversee and manage all sample trafficking – liaise with editors, stylists and influencers regarding trafficking of samples for send outs across North and South America
  • Place all seasonal and special project sample orders, track and maintain PR budget
  • Foster open communication with editors as well as all Jimmy Choo boutiques, retail and wholesale office staff
  • Oversee editorial clippings and social tracking, providing weekly and monthly reports to London (or as required)
  • Maintain key databases for press outreach and special events, including press, VIPs, and all local markets
  • Schedule all press appointments for seasonal press presentations in Milan
  • Act as project manager on all PR events, including regional press days
  • Work closely with retail teams on new launches, product focuses and initiatives to support the priorities of our organization
  • Handle all press requests for the Creative Director, as needed
  • Research and identify opportunities for the brand within the communications space
  • Own senior level relationships with editors, stylists and influencers
  • Partner with Latin American partners and Licensees to provide support where needed

You’ll Need to Have:

  • Bachelor’s Degree
  • 5 years of public relations and editorial experience
  • Established industry/editorial relationships
  • Experience in the retail/luxury market
  • Communications skills- including speaking and writing about the brand in a compelling way
  • Good presentation skills and confidence

We’d Love to See:

  • Flexibility, determination, enthusiasm, and the ability to cope well under pressure
  • Thoroughness and problem-solving skills
  • Excellent time-management skills and the ability to work on more than one project at a time with strong ability to prioritize

Jimmy Choo Perks:

  • Generous Paid Time Off & Holiday Calendar
  • Summer Fridays
  • Internal Mobility Across Brands
  • Cross-brand Discount
  • Exclusive Employee Sales
  • 401k Match
  • Paid Parental Leave
  • Thrive Wellness Program
  • Commuter Benefits
  • Gym Discounts

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [email protected].

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range.  The salary for this position will vary based on role requirements, skill set and years of experience.

Compensation Range: 

90,000.00 - 105,000.00 USD

Skills Required

  • Bachelor's Degree
  • 5 years of public relations and editorial experience
  • Established industry/editorial relationships
  • Experience in the retail/luxury market
  • Strong communications skills including speaking and writing about the brand
  • Good presentation skills and confidence
  • Flexibility, determination, enthusiasm, and ability to cope under pressure
  • Thoroughness and problem-solving skills
  • Excellent time-management and ability to manage multiple projects with strong prioritization
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The Company
HQ: New York, New York
546 Employees

What We Do

CAPRI HOLDINGS is a global fashion luxury group consisting of iconic, founder-led brands Versace, Jimmy Choo, and Michael Kors. Our commitment to glamorous style and craftsmanship is at the heart of each brand, as we design innovative products across the full spectrum of fashion luxury categories. The unique DNA and heritage of each brand, combined with the diversity and passion of our people, and our dedication to clients and communities, define our success.

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