Company Summary
Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we’re just getting started!
Job Summary:
As the Promotional Strategy Manager, you will own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, and long-term customer value. You will leverage customer insights, performance data, and market trends to identify growth opportunities, shape strategic initiatives, and influence business decisions. This position requires a proactive, curious leader who can independently drive complex initiatives, serve as a subject matter expert, and collaborate across the organization to deliver meaningful business impact.
This individual contributor position does not currently include direct reports but may evolve into a people leader role over time.
Duties and Responsibilities:
- Own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, purchase frequency, and long-term customer value.
- Serve as the subject matter expert for promotional and loyalty strategy, providing recommendations and thought leadership that influence customer engagement initiatives across the organization.
- Identify strategic opportunities through analysis of customer behavior, promotional performance, market trends, and competitive insights to improve business outcomes.
- Partner with Product, Marketing, Analytics, Pricing, Merchandising, and Finance teams to define and implement customer engagement initiatives aligned with business objectives.
- Lead the strategy, design, and evaluation of promotional, loyalty, and incentive programs, including testing frameworks, measurement approaches, and optimization plans.
- Develop business cases, executive-ready presentations, and strategic recommendations that influence prioritization, investment decisions, and roadmap planning.
- Manage complex cross-functional initiatives, ensuring alignment across stakeholders, timelines, dependencies, and desired business outcomes.
- Monitor customer engagement performance and recommend opportunities to improve retention, loyalty, and promotional effectiveness.
- Stay informed on emerging loyalty, retention, and promotional trends and recommend innovative approaches that strengthen customer relationships and competitive differentiation.
- Represent promotional and loyalty strategy in meetings across varying teams and organizational levels, advocating for customer-centric solutions and business priorities.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field, or equivalent experience.
- 6+ years of experience in promotional strategy, loyalty strategy, customer engagement, retention marketing, lifecycle marketing, CRM marketing, or related marketing disciplines.
- Demonstrated experience developing strategy and leading cross-functional initiatives that drive measurable business outcomes.
- Strong analytical skills with experience translating customer, financial, and performance data into actionable recommendations.
- Exceptional project management and organizational skills with the ability to lead multiple complex initiatives simultaneously in a fast-paced environment.
- Strong written, verbal, and presentation skills, including experience communicating recommendations and influencing decisions across varying organizational levels.
- Proven ability to build partnerships and drive alignment across cross-functional teams.
- Naturally curious mindset with a passion for understanding customer behavior, identifying opportunities, and continuously improving performance.
Preferred Qualifications:
- Experience working in ecommerce, retail, or B2B environments.
- Experience developing or managing loyalty programs, customer engagement strategies, or retention initiatives.
- Familiarity with customer segmentation, lifecycle marketing, and personalization strategies.
- Experience with testing methodologies, marketing analytics, and performance measurement frameworks.
- Proficiency with Google Workspace tools, including Google Sheets and Google Slides.
Total Rewards
Zoro’s total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.
In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:
- Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
- Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
- 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
- At least 18 paid time off days annually for full-time employees and 6 company holidays per year
- 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
- Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
- Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
- Employee discounts and admission to various civic and cultural institutions around Chicago
- Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views
For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.
The pay range provided is not a guarantee of compensation. The range listed reflects the expected base pay for this position at the time of posting, based on the role's job grade. Actual compensation may vary depending on factors such as location, relevant experience and individual qualifications.
Our Culture
Zoro was founded in 2011 with a simple idea: make it easy for businesses to get the tools, parts, and supplies they need to keep things running. We've grown by staying curious, moving quickly, and solving everyday challenges in smart, practical ways. Backed by W.W. Grainger and inspired by our endless assortment business model, we’re on a clear path toward our next big milestone: $2 billion in revenue—and beyond.
At Zoro, we don’t just follow a playbook—we help build it. You’ll get to work on real problems with a supportive team that shares ideas freely, learns from each other, and celebrates wins together. Our culture is grounded in values that guide how we show up every day: Winning & Learning Together, Being Customer Obsessed, Being Transparent, and Taking Ownership. We don’t have all the answers, but we’re always asking good questions.
Zoro’s culture has been recognized by Fortune, Best Places to Work, and Built In Chicago—but the recognition we care about most comes from our team members, who make this place what it is.
We also know that flexibility matters. Our hybrid work model gives you space to focus and the flexibility to live your life — asking team members to be onsite at least two days a week. Our Chicago HQ (right above Ogilvie Transportation Center in the Accenture Tower) is always open and ready for connection, collaboration, or just a good cup of coffee.
At Zoro, we’re growing fast toward big aspirations — and we’re continuously excited about the new challenges we get to solve together.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status, or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace. We are also committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment. Should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview, or hiring process, please advise us so that we can provide appropriate assistance.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field, or equivalent experience.
- 6+ years of experience in promotional strategy, loyalty strategy, customer engagement, retention marketing, lifecycle marketing, CRM marketing, or related disciplines.
- Demonstrated experience developing strategy and leading cross-functional initiatives that drive measurable business outcomes.
- Strong analytical skills with experience translating customer, financial, and performance data into actionable recommendations.
- Exceptional project management and organizational skills with ability to lead multiple complex initiatives simultaneously.
- Strong written, verbal, and presentation skills, including experience communicating recommendations and influencing decisions across organizational levels.
- Proven ability to build partnerships and drive alignment across cross-functional teams.
- Naturally curious mindset with a passion for understanding customer behavior and continuously improving performance.
- Experience working in ecommerce, retail, or B2B environments.
- Experience developing or managing loyalty programs, customer engagement strategies, or retention initiatives.
- Familiarity with customer segmentation, lifecycle marketing, and personalization strategies.
- Experience with testing methodologies, marketing analytics, and performance measurement frameworks.
- Proficiency with Google Workspace tools, including Google Sheets and Google Slides.
What the Team is Saying
What We Do
Our e-commerce website has everything businesses and consumers need to make their business go, at prices that make sense. We have over 14 million products on our website (and counting) to help your business run that are shipped fast and often free. Throw in our award-winning workplace culture and you’ll find Zoro an amazing place to work and grow!
Why Work With Us
We've worked hard to foster a unique company culture built on transparency, collaboration, and innovation. We've also won a number of awards for our company culture along the way. Of course, it's not the awards that matter—it's the people. We pride ourselves on building a culture that allows our team members to bring their authentic selves to work!
Gallery
Zoro Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
At Zoro, we believe in balance—so we’ve made hybrid work a win-win! Team members are asked to work on-site in our office 2 days a week.
