Job Description
Become the Programmatic Media Manager at LEGO Group and guide data-informed digital media campaigns that reach millions of fans and customers across Western Europe. This role combines strategic thinking, cross-functional leadership, and deep platform expertise to help build our media approach in a fast-evolving digital landscape.
As a programmatic expert with deep knowledge of Western Europe, you’ll guide campaign strategy and execution, foster strong internal and external partnerships, and ensure that our media investments deliver against both brand and commercial goals.
Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact! (Start date 1st Oct)
****Please apply with an English CV****
****No relocation support offered****
Core Responsibilities
Media Strategy & Vision – Drive and Implement the LEGO Group’s Selection of key initiatives and its programmatic media strategy, ensuring alignment with brand, marketing, and business objectives across channels and teams. This includes championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
Investment Stewardship & Governance - Establish and guarantee that global standards are followed and met in your team, delivering the strongest return for the LEGO Group
Leadership & Capability Building – Be a key member of a high-performing programmatic team, while coaching local teams on best practices, innovation, and executional excellence. This includes fostering a culture of collaboration, experimentation, and continuous learning.
Stakeholder & Executive Influence - Serve as the Western Europe subject matter expert for programmatic media, engaging with leadership, Brand Managers, other key internal stakeholders, and external partners to drive alignment and advocacy.
Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g. AI, retail media, cookie deprecation) to future-proof our digital media strategy.
Do you have what it takes?
Proven experience in digital and programmatic media, with 2+ years in a regional leadership role at a top-tier brand, tech company, or agency.
Shown success in media transformation, digital innovation, or data-driven marketing at scale.
Extensive understanding of the global media landscape, ad tech ecosystem, and evolving privacy/regulatory environment. Along with a proven track record of campaign deployment.
Deep knowledge and hands-on experience across key tools like The Trade Desk, Amazon DSP, and DV360.
Outstanding executive presence, with the ability to influence key stakeholders and encourage cross-functional teams.
A passion for working as a part of an inclusive team, developing your own talent and that of other people, and fostering a high-performance culture.
A dedication to passionate, ethical marketing in line with the LEGO Group’s values and mission.
Join the global LEGO® family!
What’s in it for you? Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you will have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you will love to build so from day one you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached, you will be rewarded through our global bonus scheme.
Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
#legogrouppaidmedia
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Proven experience in digital and programmatic media
- 2+ years in a regional leadership role at a top-tier brand, tech company, or agency
- Track record in media transformation, digital innovation, or data-driven marketing at scale
- Extensive understanding of global media landscape, ad tech ecosystem, and privacy/regulatory environment
- Hands-on experience with The Trade Desk, Amazon DSP, and DV360
- Proven campaign deployment experience across brand and performance objectives
- Outstanding executive presence and stakeholder influence skills
- Ability to coach and develop local teams and foster high-performance culture
- Commitment to ethical marketing aligned with LEGO Group values
- Willingness to complete Child Safeguarding Background Screening if role involves high engagement with children
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
