The Role
Lead execution of loyalty and CRM programs: translate strategy into campaigns, coordinate cross-functional stakeholders, manage budgets, build business cases, deliver reports and presentations, optimize member engagement and retention, and identify new opportunities and competitive insights.
Summary Generated by Built In
- Taking the direction from the Account Director on the program strategy and business objectives to get that translated into actionable marketing through the team members.
- Cross functional coordination and demonstrate high level of understanding with loyalty related activities and bring synergy among all stake holders.
- Plan and execute loyalty initiatives to bring engagement among program members, revenue and participation from partners.
- Responsible for executing all strategic initiatives for the program that ensures a flawless customer experience, base retention, build imagery and create a positive image for the program and company.
- Budget planning, financial matters, new investments, building and evaluating business cases for new launches, promotions, new projects etc.
- Representing the loyalty department in front of management, other functions and execution teams so as they are updated on program achievements and requirements.
- Build documents, presentations and spread sheets on new projects, program updates, analytics, new insights and all initiatives under program.
- Build presentations for Weekly, Monthly, Quarterly and Periodic reviews for management
- Build case studies on the program achievements and map with competition.
- Manage the day-to-day program operations not limited to direct marketing, insights based planning, cross coordination with Partnership, Insights, Ops, promotions and Marcom teams.
- Identify and work to identify new business opportunities and competition in the market
- Coordinate and launch the program campaigns and promotions as per the agreed roadmap and be an active member in handling the marcom related activities.
Requirements
- Excellent understanding of loyalty marketing and current trends
- Highly Analytical with a full understanding of the dependency of data within marketing programs and understanding of best practices for working with and analyzing data to derive business insight.
- Strong financial management/ budget control
- Strong presentation skills both in development and delivery
- Demonstrable creative and strategic thinking. Strong writing skills
- Strong enthusiasm and knowledge of loyalty programs and CRM
- 7+ years’ experience of working on CRM and Loyalty programs on the Vendor side.
- 3+ years’ experience in program and account management role
- Experience in the Telecom or loyalty industry will be an advantage
- Bachelor’s Degree in Business Administration / Marketing or equivalent from an accredited university
Benefits
- Comprehensive Wellbeing: Enjoy peace of mind with our private medical insurance and life cover, plus extra days off for every year you're part of the team.
- Financial Growth: Reap the rewards of your hard work with our annual profit share and competitive compensation packages.
- Work-Life Balance: Achieve optimal well-being with our hybrid work environment, generous maternity and paternity benefits, and regular team-building events.
- Continuous Development: Expand your horizons through our commitment to learning and development opportunities.
- Perks and Privileges: Celebrate your journey with us through birthday offs, mobile allowances, transportation support, and a host of other employee-centric perks.
Skills Required
- Excellent understanding of loyalty marketing and current trends.
- Highly analytical with strong data analysis and insight-generation skills.
- Strong financial management and budget control experience.
- Strong presentation skills (development and delivery).
- Demonstrable creative and strategic thinking and strong writing skills.
- Strong enthusiasm and knowledge of loyalty programs and CRM.
- 7+ years' experience working on CRM and loyalty programs on the vendor side.
- 3+ years' experience in program and account management role.
- Experience in the Telecom or loyalty industry.
- Bachelor's Degree in Business Administration, Marketing, or equivalent.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Dsquares is a loyalty and rewards company that helps businesses increase customer loyalty and retention. As the Global Loyalty Expert, the company equips businesses with an impressive array of tools that span the entire spectrum of strategic commercial planning, merchant management, and state-of-the-art AI and Data Analytics. This robust platform seamlessly integrates modern capabilities like ingenious pointing systems, electrifying e-vouchers, captivating gamification elements, and enlightening analytics tools. Operating across more than 10 countries in the Middle East and Africa, Dsquares partners with enterprises across diverse sectors, including banking, telecom, and retailers, revolutionizing the way businesses thrive in the competitive landscape.
