Director - Loyalty Customer Success Lead - West Arabia & Africa

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Riyadh, SAU
Hybrid
Senior level
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
We are a global technology company in the payments industry.
The Role
Leads regional post-sale customer success for loyalty, rewards, and engagement solutions across West Arabia and Africa. Manages a regional team, drives platform adoption, customer value, renewals, retention, expansion, and executive relationships. Establishes governance, monitors KPIs, guides client roadmaps, manages risk, and partners with Sales, Product, and Delivery. Requires expertise in enterprise SaaS customer success, loyalty or CRM programs, commercial outcomes, analytics, cross-functional leadership, and people development.
Summary Generated by Built In
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director - Loyalty Customer Success Lead - West Arabia & Africa
Overview
Mastercard's Loyalty Solutions team is seeking a Director, Program Management (EEMEA) to lead post sale customer success delivery for a regional portfolio of issuers, merchants, and partners in the West Arabia and Africa Division. This role is accountable for helping customers realize measurable business outcomes through our loyalty, rewards, and customer engagement solutions-driving platform adoption, customer value, and long term growth.
The Director will lead a team across the region supporting Rewards, Offers, and program operations and implementations, ensuring strong delivery quality and operational excellence across markets with varying levels of loyalty maturity. The role will partner closely with Sales, Product, and Delivery to influence key commercial and customer KPIs-including renewals, retention, ARR expansion, and NPS-and will build senior client relationships to maintain momentum, mitigate risk, and identify new value for customers and Mastercard.
Success in this role requires deep expertise in digital marketing, loyalty best practices, and complex program management. Candidates with superior communication and collaboration skills are a must, as is the ability to align resources and solve complex problems in a matrixed environment.
Role-Key Responsibilities• Drive Regional Adoption & Value: Define and execute customer success plans across the region to drive measurable improvements in engagement, retention, and program performance. Monitor KPIs and trends across the portfolio and coach team members to deliver insights and recommendations to clients.• Relationship Management: Serve as a senior point of contact for key accounts and engage as an account sponsor for select strategic clients. Build trusted relationships with stakeholders across Marketing, CRM, Loyalty, and executive teams to ensure alignment on objectives and value realization.• Strategic Guidance: Provide thought leadership and data-driven insights to shape client program roadmaps and regional best practices. Build feedback loops to bring market insights to Product, Sales, and Delivery teams to improve offerings and execution.• Program Governance: Establish and run portfolio governance, including business reviews, performance reporting, and customer health/risk management. Drive adoption of consistent, data-driven approaches to value tracking, issue escalation, and remediation plans.• Growth & Retention: Drive upsells, renewal readiness and retention outcomes across the portfolio. Partner with Sales and Account Management to support renewals and identify expansion/cross-sell opportunities. Contribute to forecasting and pipeline health by surfacing risks and value stories early.• Leadership & Development: Lead, mentor, and develop a high-performing regional team through regular 1:1s, coaching plans, and timely performance feedback. Set clear goals and expectations, create growth opportunities, and reinforce consistent delivery standards and ways of working.
About You• Experience
o 8-10+ years in customer success, account management, program management, or consulting for enterprise SaaS
o Strong experience with loyalty, CRM, marketing, or customer engagement programs, or related fintech solutions
o Proven track record of hitting renewal targets, driving incremental value, and retaining long-term contracts
o Expertise overseeing or closely partnering with operations, delivery, or similar functions in a complex cross-functional environment.• Skills
o Strong commercial acumen, with the ability to link loyalty program success to financial and business outcomes.
o Excellent executive communication and presentation skills
o Highly analytical and comfortable using data to inform strategy and recommendations
o Proven people leadership skills, including leading managers and/or senior individual contributors across multiple markets and influencing in a matrixed environment• Technical Knowledge
o Familiarity with loyalty platforms, rewards ecosystems, CRM tools, and marketing and financial technology (APIs, integrations, etc.)
o High degree of comfort working with analytics dashboards and translating insights into action• Attributes
o Empathy and a strong ability to understand customer goals and needs
o Strategic, proactive, outcomes-oriented
Preferred Qualifications• Experience with loyalty program design and optimization.• Knowledge of data-driven marketing strategies.• Familiarity with tools such as Salesforce, loyalty platforms, and analytics solutions.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Skills Required

  • 8-10+ years of experience in customer success, account management, program management, or consulting for enterprise SaaS
  • Strong experience with loyalty, CRM, marketing, customer engagement programs, or related fintech solutions
  • Proven track record of meeting renewal targets, driving incremental value, and retaining long-term contracts
  • Experience overseeing or closely partnering with operations, delivery, or similar functions in complex cross-functional environments
  • Strong commercial acumen linking loyalty program success to financial and business outcomes
  • Excellent executive communication and presentation skills
  • Strong analytical skills and ability to use data for strategy and recommendations
  • Proven people leadership skills across multiple markets and matrixed environments
  • Familiarity with loyalty platforms, rewards ecosystems, CRM tools, and marketing or financial technology, including APIs and integrations
  • Comfort using analytics dashboards and translating insights into action
  • Experience with loyalty program design and optimization
  • Knowledge of data-driven marketing strategies
  • Familiarity with Salesforce, loyalty platforms, and analytics solutions

What the Team is Saying

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Mastercard

Mastercard Compensation & Benefits Highlights

  • Retirement Support — Retirement plans are presented as best-in-class with a high company match on 401(k) or local equivalents. Career materials and U.S. postings consistently highlight retirement matching as a standout feature.
  • Leave & Time Off Breadth — U.S. postings describe generous paid time off including vacation, personal days, holidays, sick/safe time, and additional bereavement leave. A hybrid policy and a limited “work from elsewhere” option further support time away.
  • Parental & Family Support — Company pages state a global minimum of 16 weeks of paid new-parent leave across birth, adoption, and foster, plus family-building assistance where permitted. Mental-health resources and caregiving supports are also emphasized.

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HQ: Purchase, NY
38,800 Employees
Year Founded: 1966

What We Do

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Why Work With Us

We live the Mastercard Way: creating value in the communities we touch, growing together through the opportunities we see, and moving fast to innovate and scale. Our collaborative culture and our passionate people are the key to what we do, driving meaningful change as one team and connecting everyone to priceless possibilities.

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