CEQUENS is a leading global communications platform as a service (CPaaS) provider that simplifies customer engagement for businesses through its innovative, reliable, and secure communication solutions. Established in 2011, CEQUENS offers a comprehensive suite of APIs, including SMS, WhatsApp for Business, Voice, Push Notifications, and more, enabling seamless and personalized interactions across multiple channels. Our partner network covers MEA region with international access to messaging hubs worldwide and our clients include major banks, credit cards, digital payments, OTT applications, government authorities, health and education, and other industry verticals.
We are looking for a Product Owner to lead the strategy, roadmap, and execution of our WhatsApp Business API product offering. You will work at the intersection of business, technology, and user experience to build scalable messaging solutions that enable businesses to connect with their customers effectively through WhatsApp.
Key Responsibilities:
- Own the WhatsApp API product lifecycle – from ideation to development to launch.
- Translate business requirements into well-defined product specifications, user stories, and acceptance criteria.
- Collaborate with engineering, UX/UI, marketing, and sales teams to define product goals and deliverables.
- Manage relationships with Meta (WhatsApp) and ensure alignment with their technical and compliance guidelines.
- Define KPIs and success metrics for product performance and iterate based on feedback.
- Monitor competitive landscape and customer feedback to identify opportunities for product improvements and differentiation.
- Ensure the platform meets legal, regulatory, and data privacy standards (e.g., GDPR, WhatsApp commerce policies).
- Stay informed about WhatsApp Business API updates, new features, and integration best practices.
Requirements
- 2-3 years experience in product management in API-based platforms (WAB API) or messaging products is MUST.
- Strong understanding of WhatsApp Business API ecosystem and its use cases.
- Experience working with cross-functional agile teams.
- Technical acumen – able to understand API documentation, data flows, and basic architectural concepts.
- Excellent communication skills – able to translate complex concepts into clear business value.
- Proven track record of delivering products from concept to launch.
Preferred Qualifications:
- Experience working in CPaaS, SaaS, or digital customer engagement platforms.
- Familiarity with messaging channels like SMS, RCS, Messenger, and Viber.
- Experience with compliance and policy management related to Meta platforms.
- Background in B2B or B2B2C product environments.
Top Skills
What We Do
CEQUENS is a multi-award-winning omnichannel communication solutions provider. We are on a mission to simplify customer engagement through our innovation-focused solutions engineered for customer-first organizations.
We support businesses with communication APIs, multichannel applications and connectivity solutions such as SMS, WhatsApp Business, voice, and multifactor authentication. Our product suite aims to solve our customers’ unique problems and cultivate deeper human connections between businesses and individuals in every market we play.
With 5 office locations and 128+ direct network connections, CEQUENS empowers more than 1000 businesses in over 107 countries with faster, better, and stronger communication fine-tuned to their industries. Our platform boasts a 99.96% uptime and is built on industry-leading security standards.
CEQUENS is an ISO-certified and a PCI DSS-compliant company, and has been rated as a Tier One A2P SMS solutions provider in ROCCO's A2P SMS Market Impact Reports 2023. It is also recognized as a Meta Business Partner as well as a value-added service provider for Microsoft Teams Phone and WhatsApp Business. Our vision is to become the most compelling partner for developers, startups, and enterprises looking for simple and meaningful ways to connect.
For more info, contact [email protected]
