The Role
The role focuses on optimizing user growth through data analysis, improving conversion rates, and developing targeted strategies for user engagement, while collaborating with various teams.
Summary Generated by Built In
Responsibilities
- Build and optimize the platform’s user growth framework, continuously improving conversion rates across key user journeys, including registration, KYC, deposits, and trading.
- Develop user segmentation models and implement targeted strategies for acquisition, activation, retention, and re-engagement.
- Identify growth opportunities through data analysis, design and execute A/B tests and growth experiments.
- Plan and optimize user growth campaigns, incentive programs, and membership/rewards systems to increase user engagement and asset retention.
- Collaborate closely with Product, Engineering, and Design teams to drive growth initiatives from concept to execution.
- Participate in localization efforts by developing growth strategies tailored to different markets and user segments.
Requirements
- Bachelor’s degree or above, with 1–3 years of experience in Growth Operations, User Operations, Data Operations, or related fields
- Solid understanding of user lifecycle management, with hands-on experience in acquisition, retention, and conversion optimization.
- Strong analytical skills with the ability to identify problems and growth opportunities through data.
- Familiar with growth methodologies such as A/B testing, user segmentation, and conversion funnel optimization.
- Strong logical thinking, execution capability, and cross-functional collaboration skills.
- Prior experience in FinTech, payments, digital banking, brokerage, or financial services is preferred.
Skills Required
- Bachelor's degree or above
- 1-3 years of experience in Growth Operations, User Operations, Data Operations, or related fields
- Solid understanding of user lifecycle management
- Strong analytical skills
- Experience in growth methodologies such as A/B testing
- Experience in FinTech, payments, digital banking, brokerage, or financial services
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The Company
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more
