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Marketing & CommunicationsJob Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
We are seeking a Product Marketing Sr Manager – Sales Enablement to lead the development and activation of sales-facing content for the Customer Zero program.
Customer Zero is how Salesforce proves its own transformation into an Agentic Enterprise. This role will ensure those stories are not only compelling, but usable and impactful in real sales conversations.
You will partner closely with the Senior Director of Customer Zero and sales leaders to understand what sellers actually need to engage customers, build credibility, and close deals. You will translate Customer Zero stories into high-quality, practical assets, from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages.
Success in this role requires strong storytelling, deep empathy for sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable.
Key Responsibilities:
Sales Enablement Strategy & Field Partnership:
Build strong relationships with sales leaders, sellers, and field enablement teams to understand:
What content is needed
What formats are most effective
What actually gets used in customer conversations
Translate field insights into a clear sales enablement strategy for Customer Zero
Continuously gather feedback and iterate on assets to improve adoption and effectiveness
Customer Zero Story Activation for Sales:
Translate Customer Zero transformation stories into sales-ready materials, including:
First-call decks
Executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.)
Case studies and narrative summaries
Demo scripts and supporting materials
Ensure content:
Is tailored to specific personas and buying stages
Clearly communicates business value and outcomes
Connects Salesforce capabilities to real-world transformation
Content Development & Customization
Develop and maintain a library of high-impact, reusable sales assets
Adapt core narratives into:
Role-based versions
Different levels of technical depth
Ensure content is:
Clear and easy for sellers to use
Modular and adaptable
Consistent with Salesforce messaging and positioning
Cross-Functional Collaboration:
Partner with:
Customer Zero program leadership
Product marketing
Sales enablement
Customer success and internal practitioners
Events and campaign teams
Ensure alignment between:
Story development
Campaigns
Sales activation
Demos & Experiential Content:
Collaborate and where possible build clickable demos
Ensure demos clearly show:
How Salesforce technology enables transformation
The connection between product capabilities and business outcomes
Connect to how Salesforce’s implementation applies to other industries and size of companies
AI-Enabled Scale & Efficiency:
Leverage AI to:
Accelerate content creation and iteration
Tailor content for different personas and use cases
Synthesize feedback and identify content gaps
Build scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable:
Sellers to self-serve content
Consistency across the organization
Measurement & Adoption:
Track usage and effectiveness of Customer Zero sales assets
Partner with sales enablement to measure:
Adoption
Impact on pipeline and deal progression
Continuously refine content based on feedback and performance
Qualifications:
6–10+ years of experience in product marketing, sales enablement, or related roles
Strong understanding of enterprise sales processes and buyer journeys
Proven ability to create sales-ready content that is used in the field
Experience working with executive-level audiences and tailoring messaging for different personas
Strong storytelling and communication skills
Ability to translate complex technical concepts into clear business value
Experience working cross-functionally across marketing, product, sales, and customer teams
Familiarity with AI tools for content creation and workflow acceleration is a plus
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Skills Required
- 6 -10+ years of experience in product marketing, content strategy, or editorial roles
- Strong understanding of AI, software, or enterprise technology concepts
- Demonstrated ability to write and publish high-quality content
- Strong writing, editing, and storytelling skills
- Experience incorporating competitive and market insights into content strategy
- Experience or strong interest in AI tools for content creation
- Experience working cross-functionally with product, marketing, and technical teams
Salesforce Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Salesforce and has not been reviewed or approved by Salesforce.
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Fair & Transparent Compensation — Pay is positioned as above-market in the U.S., with multiple peer-reported benchmarks converging around a similar median total compensation figure. Compensation is also framed as broadly viewed as fair in aggregate, even while acknowledging variation by role and group.
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Parental & Family Support — Parental leave is described as notably generous for U.S. caregivers, with additional supports like gradual return-to-work and doula reimbursement. Family-building programs are also emphasized through fertility/adoption/surrogacy support with sizeable reimbursement limits.
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Wellbeing & Lifestyle Benefits — Mental-health and coaching offerings are highlighted as accessible supports alongside financial-wellbeing tools. Volunteer Time Off and donation matching are presented as distinctive lifestyle-aligned benefits that add value beyond cash compensation.
Salesforce Insights
What We Do
Salesforce is the #1 AI CRM, where Humans with agents drive customer success together. Through Agentforce, our groundbreaking suite of customizable agents and tools, Salesforce brings autonomous AI agents, unified data from any source, and best-in-class Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way. Salesforce is democratizing AI agents for businesses of every size and industry so every company can embrace a workforce without limits. Our low code, open, and secure platform helps companies build and customize Salesforce fast so they can safely scale AI-powered work to every customer and employee experience and transform their business. Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality, and sustainability, Salesforce is more than a business — we’re a platform for change.
Why Work With Us
There’s no typical day in the life of a Salesforce employee. You could be transforming our next AI innovation — or transforming your community. Closing deals — or closing your laptop for a day of Volunteer Time Off. Driving change for our customers — or driving change within one of our high-performing teams.
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