Product Marketing Specialist

Posted 7 Days Ago
United States of America
Entry level
Information Technology • Software • Travel
The Role
The Product Marketing Specialist at Sabre will support the execution of go-to-market strategies for various product lines, including content creation, sales enablement materials, and marketing programs. The role emphasizes collaboration, learning the foundations of product marketing, and growing within the company.
Summary Generated by Built In

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel. 

Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

Simply put, we connect people with moments that matter.

TRAVEL SOLUTIONS MARKETING SEEKS PRODUCT MARKETER READY TO GROW SKILLS IN B2B TECH AND DIGITAL MARKETING
 
As part of the Travel Solutions marketing team, Product Marketing provides holistic go-to-market (GTM) services and support for all product lines. This includes content creation and execution across all aspects of GTM – launching value-based product stories to market, creating sales enablement materials, and driving compelling product-led customer and industry events.

Through a diversity of experiences, this role will work across multiple product lines to learn the foundations of product marketing and support the execution of various GTM programs. Our goal is that this role will progress into ownership of GTM programs for dedicated product lines. As a position with a trajectory for growth, we seek marketers who are eager to learn and cultivate their career with Sabre.

This position requires close interaction with product management, customer and demand marketing, global sales enablement, and corporate communications to drive market-led priorities. Strong communication skills and a collaborative mindset are also a must.

Responsibilities:

  • Collaborate across functions and teams to deliver product marketing strategies and tactics
  • Understand the market and competitive landscape to competitively position products across all content and digital channels, including events
  • Embrace a digital first mindset across the product bill of materials and related communications
  • Support the planning and creation of inform/promote communication vehicles for new product launches, differentiated releases and sunset activities
  • Collect testimonials and/or case studies and identify key customer references to leverage in voice of the customer content
  • Become an expert on our target customers and their buying criteria to author effective content for sales enablement, including collateral, presentations, and integrated product videos
  • Position Travel Solutions as a thought leader in the market with customer-centric positioning and messaging targeted to segment and buying roles
  • Assess the effectiveness of the marketing programs on an ongoing basis, and report back to the business on recommended changes

What's in it for you?

  • Learn the basics of Product Marketing from a team of seasoned marketing professionals
  • Interact with industry subject matter experts globally to learn various facets of the travel industry
  • Create marketing content for products that are differentiated, and often leading, in the market
  • Hone storytelling abilities through the direct authorship of product content 
  • Grow skills in marketing automation as the marketing team advances its digital competencies
  • Interact with other travel and tech brands through strategic partnerships and promotional opportunities
  • Be part of a team culture that supports personal growth and development across marketing functions


 

Preferred Must Have Skills:

  • MBA preferred; Bachelor degree in Marketing, Communications, Business or equivalent
  • 1-2 years of business-to-business product marketing experience
  • Team mentality with strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence
  • Excellent communication skills, written and verbal
  • Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment

Nice To Have Skills:

  • Experience with marketing a product(s) through unique positioning and value-based messaging and effective sales enablement tactics
  • Domain expertise in the airline industry or within travel a plus

Sabre Offers The Following Outstanding Benefits:

  • Very competitive compensation
  • Generous Paid Time Off (25 PTO days)
  • 4 days (one day/quarter) Volunteer Time Off (VTO)
  • 5 days off annually for Year-End Break
  • We offer a comprehensive medical, dental and Wellness Program
  • 12 weeks paid parental leave
  • An infrastructure that allows flexible working arrangements
  • Formal and informal reward, recognition and acknowledgement programs
  • Lots of fun and engaging employee development events

Reasonable Accommodation

Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre at [email protected].

Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Affirmative Action

Sabre is an equal employment opportunity/affirmative action employer and is committed to providing employment opportunities to minorities, females, veterans and disabled individuals. EEO IS THE LAW

#LI-Hybrid#LI-MEN

The Company
HQ: Southlake, TX
8,150 Employees
On-site Workplace

What We Do

We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry.

Today, we are creating a new marketplace for personalized travel. We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. We are committed to helping customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.

Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives.

Sabre's technology powers the nearly US$8 trillion travel industry. Our technology and data-driven solutions help our airline, hotel, travel agency and corporate customers grow their businesses and transform the traveler experience. The scale, breadth and depth of our technology is unmatched and sustains a complex industry.

We provide an open and stable platform to deliver flexible, reliable and scalable solutions. Over the years, we have shaped and modernized the travel industry. We pioneered online travel agencies, corporate booking tools, revenue management, and web and mobile itinerary tools, to name a few.

Our travel marketplace transacts more than US$120 billion of travel spend per year. And we are the world’s largest provider of airline and hotel technology.

We have been named to the InformationWeek 500 list of the most innovative technology companies for 11 consecutive years. And InformationWeek named Sabre seventh on its list of the “Greatest Software Ever Written.”

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