This is a fixed hybrid role (Tuesday – Thursday onsite, Monday and Friday remote) at HR in Maple Plain, MN.
The Senior Product Marketing Specialist will play a pivotal role in executing go-to-market strategies for our Sheet Metal product offerings, while supporting work in the Aerospace and Defense market. You will support the Senior Product Marketing Manager in defining product vision and strategy and will work closely with product managers, sales, and marketing teams to ensure go-to-market plans are effectively positioned, communicated, and marketed to target audiences.
What You Will Do:
- Product Positioning & Messaging: Develop Sheet Metal product positioning and leading messaging that resonates with target customers, ensuring consistent communication across all marketing channels.
- Go-to-Market Strategy: Provide input into the Sheet Metal and Aerospace & Defense GTM Strategy. Create and execute go-to-market product launches and other product-related initiatives.
- Content Creation: Collaborate with Creative Operations and GTM Enablement Specialist to develop marketing materials and collateral that supports product positioning.
- Campaign Management: Support Demand Gen team with campaign positioning, messaging, customer and market insights.
- Sales Enablement: Work closely with the GTM Enablement Specialist to provide the necessary information to build tools and resources, including training materials, sales decks, competitive analysis, and product FAQs, to successfully sell the product.
- Market Research & Analysis: Conduct research to identify target audiences by industry, assess competitor trends, and understand customer needs throughout the product lifecycle.
What it Takes:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in product management or product marketing.
- Strong understanding of marketing principles, audience segmentation, and product positioning.
- Excellent verbal and written communication skills.
- Ability to work collaboratively in a cross-functional team environment.
- Strong project management skills with the ability to prioritize and manage multiple projects.
- Experience with Sheet Metal or manufacturing materials preferred.
- Proficiency with marketing tools (CRM, email marketing, analytics, etc.
- Willingness to travel to tradeshows and events.
- Knowledge of digital marketing tactics, including SEO, PPC, email marketing, and social media.
- B2B, B2C and/or e-commerce experience highly desired.
- Experience using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue.
What's In It for You:
- We offer a competitive salary + annual bonus opportunity
- In addition, we offer amazing benefits including but not limited to:
- Health Insurance: Traditional OR High Deductible plan
- Flexible Spending Accounts
- Health Savings Account (including employer contributions)
- Dental and Vision
- Basic and Supplemental Life Insurance
- Short-Term and Long-Term Disability
- Paid caregiver leave
- You will receive 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours
- 401k with company match and immediate vest
- Employee Stock Purchase Program at a 15% discounted rate
- Matching grants through Protolabs foundation
- And More!
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3+ years of experience in product management or product marketing
- Strong understanding of marketing principles, audience segmentation, and product positioning
- Excellent verbal and written communication skills
- Ability to work collaboratively in a cross-functional team environment
- Strong project management skills with ability to prioritize and manage multiple projects
- Proficiency with marketing tools (CRM, email marketing, analytics, etc.)
- Willingness to travel to tradeshows and events
- Knowledge of digital marketing tactics, including SEO, PPC, email marketing, and social media
- Experience with Sheet Metal or manufacturing materials
- B2B, B2C and/or e-commerce experience
- Experience using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue
Protolabs Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Protolabs and has not been reviewed or approved by Protolabs.
-
Healthcare Strength — Medical, dental, and vision options are broadly available and described as good to excellent. Additional protections like short- and long-term disability and life insurance bolster the overall package.
-
Leave & Time Off Breadth — A starting PTO allotment plus paid holidays, along with added wellness and volunteer time, is emphasized, with some roles noting PTO growth over tenure. Paid caregiver leave appears in postings and supports flexibility for life events.
-
Retirement Support — A 401(k) with company match and immediate vesting is offered, supporting long-term savings. This foundation is frequently cited alongside core financial benefits as a strong element of total rewards.
Protolabs Insights
What We Do
Protolabs is the world's fastest digital manufacturing source for rapid prototyping and on-demand production. The technology-enabled company produces custom parts and assemblies in as fast as 1 day with automated 3D printing, CNC machining, sheet metal fabrication, and injection molding processes. Our digital approach to manufacturing enables accelerated time to market, reduces development and production costs, and minimizes risk throughout the product life cycle. 3D Printing Our 3D printing service offers a wide selection of materials and technologies to create prototypes and end-use parts with complex geometries and detailed features. With tight process controls, careful design reviews, and extensive quality monitoring, we ensure precise and repeatable 3D-printed parts, every time. CNC Machining We use 3- and 5-axis milling along with turning to machine parts from commercial-grade plastics and metals. Our online quoting system and automated manufacturing process enable us to ship parts within 24 hours, helping customers accelerate development and reduce time to market. Sheet Metal Fabrication Protolabs is an industry leader in quick-turn sheet metal parts for both prototyping and low-volume production. Our digital approach to manufacturing enables us to fabricate sheet metal parts in as fast as 5 days. Additionally, we can support our customers’ development efforts with component assemblies, several finish options, and screen printing. Injection Molding Our injection molding service offers two options—prototyping and on-demand manufacturing—which provide customers a tooling solution that aligns with their project’s requirements. It’s used for quick-turn prototyping, bridge tooling, and low-volume production of up to 10,000+ parts in 15 days or less.
