Proconex is the exclusive Emerson Impact Partner for Emerson Automation Solutions in the Mid-Atlantic region. We provide a full portfolio of Process Automation Control Systems, Valves and Control Devices, and related technologies and services to a range of customers—in the Life Sciences, Chemical, Power, Refining, Oil & Gas, Food & Beverage, Paper, Metals, and other industries, as well as commercial enterprises and campus facilities. With three strategically located offices, Proconex maintains a deep dedication to its 200+ employees, a sharp focus on safety and quality, and the drive to deliver.
Product Marketing Specialist, Linque
Description
The Linque Marketing team is focused on driving awareness, adoption, and revenue growth for Linque's AI-powered machine vision and industrial inspection solutions. We help manufacturers and industrial organizations improve quality, efficiency, and operational performance through innovative software and vision-based technologies, including the Mobius platform and VisionAI inspection solutions.
We are seeking a Product Marketing Specialist to own the go-to-market strategy and demand generation efforts for Linque's product portfolio. This role sits at the intersection of product, sales, and marketing and is responsible for translating technical capabilities into compelling customer value propositions, scalable marketing programs, and sales enablement assets that drive pipeline growth.
This individual will partner closely with Linque product leadership, sales teams, software and engineering stakeholders, and the broader Proconex marketing organization to develop customer-centric campaigns, launch new products and features, and strengthen Linque's position in the industrial automation and AI inspection market.
Key Job Responsibilities
Product Marketing & Go-to-Market
- Own product positioning, messaging, and value propositions for Linque solutions, including the Mobius platform and VisionAI technologies.
- Develop customer personas, buyer journey frameworks, competitive intelligence, and market segmentation strategies.
- Lead go-to-market planning and execution for new product launches, feature releases, and expansion into new use cases and industries.
- Translate complex technical capabilities into customer-focused benefits and business value narratives.
Demand Generation & Pipeline Growth
- Plan and execute multi-channel demand generation campaigns across email, digital advertising, SEO, webinars, content marketing, and account-based marketing programs.
- Develop and optimize nurture programs that progress prospects through the funnel from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs).
- Monitor campaign performance and recommend improvements based on pipeline contribution, conversion metrics, customer engagement, and ROI analysis.
- Partner with digital marketing stakeholders to improve website performance, lead generation, and conversion rates.
Sales Enablement & Content Development
- Develop and maintain sales enablement materials including presentations, datasheets, solution briefs, competitive battlecards, proposal templates, and demo content.
- Create customer-facing content including case studies, white papers, application notes, blogs, webinars, and customer success stories.
- Enable sales teams through training, messaging alignment, competitive insights, and product launch communications.
Market Intelligence & Customer Insights
- Analyze customer feedback, market trends, industry developments, and competitive activity within industrial automation, machine vision, AI, and related markets.
- Conduct win/loss analysis and voice-of-customer research to identify opportunities for product and marketing improvements.
- Support pricing, packaging, positioning, and market expansion strategies through data-driven insights.
Cross-Functional Collaboration & Events
- Partner with product, engineering, sales, and marketing stakeholders to ensure alignment on strategic priorities and customer needs.
- Support trade shows, customer events, webinars, and industry conferences by developing messaging, content, campaigns, and demonstration materials.
- Coordinate with agencies, vendors, and internal stakeholders to ensure timely delivery of marketing initiatives.
Basic Qualifications
- Bachelor's degree in Marketing, Business, Engineering, or a related field.
- 5+ years of experience in product marketing, technical marketing, demand generation, or B2B marketing.
- 2+ years of experience developing product positioning, messaging frameworks, and go-to-market strategies.
- 2+ years of experience launching or marketing technical products or solutions.
- 2+ years of experience planning and executing multi-channel marketing campaigns.
- 2+ years of experience using marketing performance metrics and analytics to drive optimization and business outcomes.
- 2+ years of experience creating sales enablement content and customer-facing marketing materials.
- 2+ years of experience working cross-functionally with product, sales, and technical teams.
Preferred Qualifications
- 7+ years of experience in product marketing within industrial automation, manufacturing technology, machine vision, AI, SaaS, or related technical industries.
- 3+ years of experience owning pipeline generation metrics and marketing contribution to revenue.
- Experience using HubSpot, Salesforce, Pardot, or similar marketing automation and CRM platforms.
- Experience launching technical products and translating complex technologies into customer-centric messaging.
- Experience supporting account-based marketing (ABM) programs.
- Experience with Adobe Creative Suite and presentation development tools.
- Experience using marketing attribution, reporting, and analytics tools to measure campaign effectiveness.
- Experience leveraging generative AI tools to improve marketing workflows, content creation, campaign execution, and customer engagement.
- Experience working in a fast-paced, growth-oriented environment with multiple competing priorities.
We are proud to be an employee-owned organization. Through our ESOP, every team member shares in the growth and success of the company, fostering a culture of collaboration, accountability, and long-term rewards.
Proconex offers a standout culture, fantastic work environment, and has very competitive benefits to include premium medical, 401K match, tuition reimbursement, and other unique incentives.
When receiving e-mails from a Proconex or Valspec recruiter, you will only receive e-mails from addresses ending in @proconexdirect.com, @proconex.net or @valspec.net. Any other domains are impersonations and should be ignored.
Candidates must be legally eligible to work in the United States without company sponsorship. Also, we are not interested in working on a corp-to-corp basis with other companies at this time.
Any third-party unsolicited resume submission(s) will immediately become the property of Proconex. Proconex will not pay any fee to a submitting employment agency, person, or entity unless a signed agreement is established.
Proconex is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, sexual orientation, gender identity, disability, protected veteran status or any other protected class. We are committed to providing a professional environment free of any discrimination or harassment, and we are proud to be a Drug-Free Workplace.
Skills Required
- Bachelor's degree in Marketing, Business, Engineering, or related field
- 5+ years of experience in product marketing, technical marketing, demand generation, or B2B marketing
- 2+ years developing product positioning, messaging frameworks, and go-to-market strategies
- 2+ years launching or marketing technical products or solutions
- 2+ years planning and executing multi-channel marketing campaigns
- 2+ years using marketing performance metrics and analytics to drive optimization
- 2+ years creating sales enablement content and customer-facing marketing materials
- 2+ years working cross-functionally with product, sales, and technical teams
- Must be legally eligible to work in the United States without company sponsorship
- 7+ years of product marketing experience in industrial automation, machine vision, AI, SaaS, or related industries
- 3+ years owning pipeline generation metrics and marketing contribution to revenue
- Experience using HubSpot, Salesforce, Pardot, or similar marketing automation and CRM platforms
- Experience supporting account-based marketing (ABM) programs
- Experience with Adobe Creative Suite and presentation development tools
- Experience using marketing attribution, reporting, and analytics tools
- Experience leveraging generative AI tools for marketing workflows and content creation
- Experience working in a fast-paced, growth-oriented environment
What We Do
Celebrating its 70th year in business, Proconex—the exclusive Emerson Impact Partner for Emerson Automation Solutions in the Mid-Atlantic region—is a leading provider of Process Automation Control Systems, Valves and Control Devices, and related technologies and services. This partnership connects our customers with world-class solutions, a wide array of products, engineering excellence, dedicated field support, and factory certified personnel. With three strategically located offices, Proconex maintains a deep dedication to its 200 employees, a sharp focus on safety and quality, and the drive to deliver a premier customer experience.
