Product Marketing Senior Manager

Posted 3 Days Ago
8 Locations
In-Office
105K-201K Annually
Senior level
Information Technology • Internet of Things • Other • Cybersecurity • Infrastructure as a Service (IaaS)
The Role
Leads product and portfolio marketing for Verizon Business Group’s Advanced Solutions portfolio. Develops positioning, value propositions, launch strategies, customer collateral, sales enablement, and go-to-market activation plans. Collaborates with product management, sales, architects, and marketing teams to drive growth, retention, cross-sell, and revenue. Conducts market research and uses customer insights to support product strategy and execution across enterprise, public sector, and business markets.
Summary Generated by Built In
When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing…

As a Product Marketing Senior Manager, you will provide support for Verizon Business Group’s Advanced Solutions product portfolio. This portfolio is designed to provide high-performance network solutions to support the connectivity and applications our customers are implementing globally.  Within the marketing organization, you’ll act as the single point of contact and subject matter expert for products within the Advanced Solutions portfolio and assist with strategy formulation, collateral creation, review, and any other needed activities to support the success of the product set.


Additionally, you will also serve as the product and portfolio marketing lead working with the Product Management organization. You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product/portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy.  


  • Leveraging market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products.  

  • Partnering with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing partners.  

  • Playing a central role in strengthening our brand and executing on our product marketing plans by conducting independent marketing research, developing marketing plans, and creating high quality customer collateral and product assets, using segmented value propositions.

  • Developing compelling, differentiated positioning to accelerate revenues and bookings for our products.

  • Developing and executing marketing strategies to drive growth and retention across Global Enterprise, Public Sector, and Business Markets. 

  • Strengthening our brand, defending revenues, and driving new sales by developing marketing strategies with compelling and differentiated positioning to accelerate revenues and bookings. 

  • Collaborating with partner teams to promote cross sell/upsell opportunities and reinforce cross-portfolio messaging to ensure sales motion includes selling comprehensive solutions to build loyalty. 

  • Overseeing project management related to product launches and other marketing activities with the goal of accelerating revenue and improving services to our customers as well as results for Verizon.

What we’re looking for...


You are a highly collaborative, innovative, and strategic thinker with a deep understanding of wireline and wireless networks. You are equally comfortable leading teams focused on strategy and teams focused on execution and project delivery. You are an expert communicator who can deliver a message across stakeholder teams.  

 

You’ll need to have:


  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. 
  • Product Marketing/Strategy experience using market research and/ or data analytics.
  • Experience with Marketing collateral and/or Sales Enablement creation and execution.
  • Willingness to travel. 

 Even better if you have one or more of the following:


  • A Master’s degree.
  • Product lifecycle and/ or product placement experience.
  • Strategic consulting with a business development and marketing focus.
  • Experience using AI tools.
  • Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.
  • Experience with wireline connectivity products and understanding of voice connectivity solutions and strategic connectivity products (network connectivity products). 
  • Experience with AI tools.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.


Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours40

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00.

The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

Skills Required

  • Bachelor's degree or four or more years of work experience
  • Six or more years of relevant experience
  • Product marketing or strategy experience using market research and/or data analytics
  • Experience creating and executing marketing collateral and/or sales enablement materials
  • Willingness to travel
  • Master's degree
  • Product lifecycle and/or product placement experience
  • Strategic consulting experience with a business development and marketing focus
  • Experience using AI tools
  • Experience with wireline connectivity products and voice or strategic connectivity solutions

Verizon Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Verizon and has not been reviewed or approved by Verizon.

  • Fair & Transparent Compensation — Fairness and competitiveness of pay are highlighted through statements such as “pay is good,” “pays very well,” and “the compensation at VZ is very competitive.” High earning potential is also described for certain roles, including base pay plus commissions and bonuses.
  • Healthcare Strength — Healthcare coverage is portrayed as comprehensive, spanning medical, dental, and vision with before-tax contributions and preventive-care credits. Increased HSA contributions and multiple plan options further reinforce the perceived strength of health benefits.
  • Retirement Support — Retirement offerings are positioned as robust, including a strong 401(k) match, pension eligibility for some groups, and additional financial protections like life and long-term disability coverage. Union contract updates also point to pension increases and retirement security improvements.

Verizon Insights

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The Company
HQ: New York, NY
Year Founded: 2000

What We Do

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to move the world forward - collectively building the network America relies on most. Here, we have the ability to learn and grow at the speed of technology, the space to create within every role, and the opportunity to shape a rewarding career.

Why Work With Us

Integrity. Respect. Excellence. Accountability. These are some of the key values at the heart of our Credo. This code of conduct lays out how we show up as a responsible business every day. It is the blueprint that inspires us to live up to the highest standards and defines who we are and how we work.

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