Title: Sr. Manager, Product Marketing- New Products
Location: Austin, TX | Dallas, TX | Morristown, NJ | San Jose, CA (Hybrid)
Reporting to: Director of Performance Marketing
About Hippo:
Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.
Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences. Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.
If you're energized by building what's next, we'd love to meet you.
About This Role:
This is a rare opportunity to build a function, not just fill a role. Hippo has led innovation in consumer home insurance since inception, and we are now standing up a product marketing discipline that carries that innovation to market. You will define what it is, how it works, and what it delivers.
Your first mandate is Hippo+: a net-new owned product — a bundled home protection offering unlike anything else in our portfolio — and one of three core engines driving Hippo's 2027 Homeowners Growth strategy. You will be the voice, the strategist, and the architect of how we bring Hippo+ to market.
Reporting to the Director of Performance Marketing and working cross-functionally with multiple stakeholders across product, insurance, legal, and sales, you will you will drive everything from persona definition and competitive positioning to sales enablement and launch readiness. You will also direct a significant portion of the agile workforce building this product — scoping the work, setting the standard, and holding the quality line. This role sits at the intersection of product, marketing, and sales — with real authority, real visibility, and a real chance to build something that matters.
You will define the product marketing frameworks, connections, and evaluation model that every future Hippo product runs through — turning what you learn on the first launch into how this company brings anything new to market.
- Own positioning and message hierarchy for the Hippo product, including the insurance-plus-warranty category
- Define, refine, and maintain target personas, grounded in customer voice, data and research synthesis
- Lead competitive intelligence across the insurance-and-warranty category, tracking competitor filings, pricing moves, and positioning changes
- Build and maintain sales enablement content including battlecards, objection handling guides, one-pagers, and state-specific plan descriptions in partnership with Cinch
- Develop and manage the pre-approved language library that governs what we say and how we sell Hippo products
- Own launch readiness by state, partnering with Legal, Insurance Product, and Sales to ensure agents are equipped to sell a bundled product with Cinch coverage components
- Drive product team alignment across marketing, including critical inputs on website, agent sales funnel, and marketing data collection
- Lead marketing experimentation and optimization in support of the Hippo+ learning agenda
- Direct a significant portion of Hippo's agile workforce — the specialists, agencies, and partners bringing Hippo products to life — scoping engagements, setting quality standards, and keeping the work aligned to the go-to-market plan
- Build the durable product marketing foundation: the frameworks, templates, evaluation criteria, and stage gates that future Hippo product launches will run on
- Deliver against hard phase gates: documented target persona and pricing risk identification by December 31, 2026; personas, state-prioritization model, and rebuilt creative locked by end of Q1 2027
Must Haves:
- 8+ years of D2C product marketing experience, ideally within fintech, insurance, or a similarly regulated consumer category, with a proven track record of thriving in complex environments
- A builder's mindset-you've owned positioning and launch readiness end to end, not just executed someone else's playbook
- Experience getting excellent work out of people who don't report to you--agency, contract, or flexible- resource teams you scoped, directed, and held to a standard
- Appetite for building the system, not just the deliverable--you have created process and frameworks where none existed and that energizes rather than drains you
- Sharp judgement on messaging in regulated environments where legal review and partner approvals are part of the process, not an obstacle
- A track record of building sales enablement content that actually moves conversion metrics
- A natural collaborator who can work across Legal, Insurance Product, Sales, and external partners without losing momentum
- Fluency with AI tools to accelerate competitive intelligence, content creation, and research synthesis--you know how to use the best tools available to do more with less
Benefits and Perks
Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with:
- Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
- Equity - This position is eligible for equity compensation.
- Training and Career Growth - Training and internal career growth opportunities.
- Flexible Time Off - You know when and how you should recharge.
- Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.
- Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.
The Morristown, NJ and San Jose, CA base pay range for this role is $168,000 - $225,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands.
Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.
Applicant & Employee Privacy Notice (CCPA/CPRA)
Skills Required
- 8+ years of direct-to-consumer product marketing experience
- Experience in fintech, insurance, or a similarly regulated consumer category
- End-to-end ownership of product positioning and launch readiness
- Experience directing agency, contract, or flexible-resource teams that do not report directly to you
- Experience creating processes and frameworks from scratch
- Sound messaging judgment in regulated environments involving legal review and partner approvals
- Track record of building sales enablement content that improves conversion metrics
- Ability to collaborate across Legal, Insurance Product, Sales, and external partners
- Fluency with AI tools for competitive intelligence, content creation, and research synthesis
Hippo Insurance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hippo Insurance and has not been reviewed or approved by Hippo Insurance.
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Healthcare Strength — Health coverage is described as comprehensive, with multiple medical plans plus employer-paid dental and vision for employees and families. Feedback suggests wellness rewards and EAP add to the overall value.
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Leave & Time Off Breadth — Flexible or unlimited PTO and paid parental leave are highlighted as core parts of the package. Observations indicate these policies are intended to support work-life balance, though usage can depend on team workloads.
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Equity Value & Accessibility — Equity or stock options are included for many corporate and tech roles. This component is presented as a meaningful part of total compensation in certain positions.
Hippo Insurance Insights
What We Do
Hippo’s more than just a home insurance company, its reimagined home protection, helping our customers identify and resolve issues in their homes before they become major headaches. Hippo offers complimentary smart home devices with smart home discounts, home care services that include home wellness checkups and layers in advanced technology that’s focused on preserving our customers’ properties and their pocketbooks. In just over three years, we’ve grown to protect hundreds of thousands of homeowners in 31 states, reaching over 70 percent of the US homeowners population, and aim to reach 95 percent of homeowners by 2021. Hippo has raised $359 million in total funding with a recorded $1.5 billion valuation. Most recently, the company announced a $150 million Series E funding round led by venture capital firm FinTLV.
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