Product Marketing Senior Lead -(Data Governance & Privacy)

Posted Yesterday
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Bangalore, Bengaluru Urban, Karnataka, IND
In-Office
Senior level
Cloud • Software
If you’re ready to build your future — and the future of technology — then you’re in the right place.
The Role
Lead global product marketing for Data Governance & Privacy, owning GTM strategy, messaging, pricing, launches, analyst relations, competitive intelligence, and a Bangalore-based PMM team. Align Product, Sales, and Corporate Marketing to drive enterprise adoption and executive-level positioning.
Summary Generated by Built In

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Build Your Career at Informatica from Salesforce:

We're looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous, work-from-anywhere minds who value solving some of the world's most challenging problems. Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

We're looking for a visionary, strategic Product Marketing Leader with deep experience in enterprise software, data management, and portfolio governance to head our Data Governance and Privacy (DGP) PMM function in Bangalore.

In this role, you will act as the ultimate business owner for the DGP portfolio’s market success. You will manage a team of high-performing product marketers and serve as the primary strategic bridge between global executive leadership, Product Management, Sales, and Corporate Marketing.

Technology You'll Use

Enterprise Cloud Software, Data Governance, Data Privacy, Master Data Management (MDM), AI/GenAI Data Solutions, Compliance & Risk Technologies.

Your Role Responsibilities? Here's What You'll Do

  • Own the Global DGP Narrative: Formulate and execute the end-to-end GTM strategy, pricing/packaging positioning, and multi-product messaging for the entire cloud-native DGP portfolio, specifically tailored for Fortune 500 enterprise customers.

  • Lead, Mentor, and Scale: Direct, inspire, and grow a team of world-class PMMs in Bangalore, replicating your own strategic framework to uplevel their capabilities and output.

  • Cross-Functional Command: Act as the primary, high-visibility PMM partner to Product Management, Sales Leadership, and Global Demand Generation to align product roadmaps with commercial realities.

  • Drive Market Intelligence & Analyst Dominance: Architect and spearhead our analyst relations strategy to solidify and expand our leadership position in major evaluations (e.g., Gartner Magic Quadrants and Forrester Waves). Own the competitive intelligence engine to insulate sales pipelines against tier-1 competitors.

  • Executive Presence: Represent the DGP business unit in executive leadership forums, corporate strategy sessions, and high-impact quarterly business reviews.

  • Mastermind Global Launches: Orchestrate corporate launch planning, field-enablement playbooks, and disruptive campaign strategies for net-new products and major AI/GenAI feature integrations within the DGP ecosystem.

  • Be an Executive Spokesperson: Serve as a premier thought leader and subject matter expert at key industry events, press briefings, and executive briefing centers with C-level prospects.

What We'd Like to See

  • Portfolio-Level Thinking: The ability to see past individual feature sets to stitch together a highly complex, multi-product portfolio into a single, cohesive business value proposition.

  • Executive Persuasion: Proven capability to influence, challenge, and manage up to global senior executives and product VPs using data-driven market insights.

  • Deep Persona Mastery: A sophisticated understanding of complex enterprise buyers—ranging from Chief Data Officers (CDOs), Chief Compliance Officers, and CISOs to data stewards and IT infrastructure managers.

  • Content Architecture Strategy: Rather than just writing data sheets, you know how to architect a scalable Bill of Materials (BOM) framework that accelerates the sales lifecycle from lead generation to multi-million dollar deal close.

  • Creative Disruption: A track record of thinking out-of-the-box to establish new market categories and launch creative, thought-provoking marketing campaigns that capture market share.

Role Essentials

  • 10+ years of total professional experience, with a minimum of 4+ years of people management experience directly leading product marketing teams within an enterprise B2B SaaS environment.

  • Deep domain fluency in data governance, data privacy, regulatory compliance (e.g., GDPR, CCPA), data lineage, or enterprise data management.

  • Exceptional executive communication skills—specifically the ability to transform highly complex technical structures, economic drivers, and regulatory hurdles into clear, business-value storytelling.

  • Extensive experience directly leading tier-1 analyst evaluation processes (Gartner/Forrester) with a track record of securing "Leader" quadrant outcomes.

  • Advanced experience building data-driven, multi-quarter go-to-market plans and dynamically adjusting them based on pipeline analytics and corporate shifts.

  • MBA or equivalent advanced educational background is highly desired; an equivalent combination of exceptional field leadership and relevant experience will be considered.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Skills Required

  • 10+ years of professional experience
  • Minimum 4+ years people management directly leading product marketing teams in enterprise B2B SaaS
  • Deep domain fluency in data governance, data privacy, regulatory compliance (e.g., GDPR, CCPA), data lineage, or enterprise data management
  • Extensive experience leading tier-1 analyst evaluation processes (Gartner/Forrester) with track record of Leader outcomes
  • Advanced experience building data-driven, multi-quarter go-to-market plans and adjusting based on pipeline analytics
  • Exceptional executive communication skills and ability to translate complex technical and regulatory topics into business value
  • Experience with Enterprise Cloud Software, MDM, and AI/GenAI data solutions
  • MBA or equivalent advanced educational background (or equivalent field leadership experience)

Salesforce Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Salesforce and has not been reviewed or approved by Salesforce.

  • Fair & Transparent Compensation Pay is positioned as above-market in the U.S., with multiple peer-reported benchmarks converging around a similar median total compensation figure. Compensation is also framed as broadly viewed as fair in aggregate, even while acknowledging variation by role and group.
  • Parental & Family Support Parental leave is described as notably generous for U.S. caregivers, with additional supports like gradual return-to-work and doula reimbursement. Family-building programs are also emphasized through fertility/adoption/surrogacy support with sizeable reimbursement limits.
  • Wellbeing & Lifestyle Benefits Mental-health and coaching offerings are highlighted as accessible supports alongside financial-wellbeing tools. Volunteer Time Off and donation matching are presented as distinctive lifestyle-aligned benefits that add value beyond cash compensation.

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The Company
HQ: San Francisco, CA
72,000 Employees

What We Do

Salesforce is the #1 AI CRM, where Humans with agents drive customer success together. Through Agentforce, our groundbreaking suite of customizable agents and tools, Salesforce brings autonomous AI agents, unified data from any source, and best-in-class Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way. Salesforce is democratizing AI agents for businesses of every size and industry so every company can embrace a workforce without limits. Our low code, open, and secure platform helps companies build and customize Salesforce fast so they can safely scale AI-powered work to every customer and employee experience and transform their business. Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality, and sustainability, Salesforce is more than a business — we’re a platform for change.

Why Work With Us

There’s no typical day in the life of a Salesforce employee. You could be transforming our next AI innovation — or transforming your community. Closing deals — or closing your laptop for a day of Volunteer Time Off. Driving change for our customers — or driving change within one of our high-performing teams.

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