Product Marketing & Marketing Intern

Posted 4 Days Ago
Be an Early Applicant
El Segundo, CA, USA
In-Office
20-28 Hourly
Internship
Consumer Web • Digital Media • Information Technology • News + Entertainment • On-Demand
DIRECTV is changing the way the world experiences entertainment.
The Role
Summer marketing intern supporting product marketing, brand strategy, communications, digital marketing, and business planning. Responsibilities include developing marketing strategies, contributing to product roadmaps and business cases, analyzing viewership trends, evaluating content value and acquisition costs, conducting product validation and user testing, supporting culture initiatives, and assisting with campaign execution. The role is a 10-week fully remote internship.
Summary Generated by Built In

Please provide the following information:

At DIRECTV, we're transforming the entertainment experience through innovative products, cutting-edge technology, and customer-first solutions. Our teams are shaping the future of how millions of customers discover, access, and enjoy content anytime, anywhere.

Dive into Product Management and Marketing as a Summer Intern!

As a Marketing Intern, you'll gain hands-on experience working alongside leaders across Product Marketing, Brand Strategy, Marketing Communications, Digital Marketing, and Business Planning. You'll contribute to real business initiatives, collaborate with cross-functional teams, and develop skills that directly impact DIRECTV's marketing strategy and customer experience.

In this role, you may work on:

  • Supporting the development and execution of marketing strategies
  • Contributing to product roadmap planning and business case creation
  • Analyzing viewership trends and recommending promotional strategies
  • Building models to evaluate content value vs. acquisition cost
  • Conducting product validation and user experience testing
  • Assisting with internal culture initiatives and team-building events
  • Collaborating on marketing campaign strategy and execution

Who We’re Looking For:

  • Majors: Marketing, Management, Business Intelligence/Analytics, Business Administration, Digital Marketing, Advertising, Journalism, Public Relations, Media Management, or related fields.
  • Proficiency in Microsoft Office Suite
  • Strong written and verbal communication skills
  • Well-organized with the ability to prioritize tasks
  • Self-motivated and accountable, with a willingness to learn
  • Passion for marketing, media, and digital innovation

Program Details

  • Duration: 10-week remote internship (This is a remote position that can be located anywhere in the United States.)
  • Program Dates:  Track 1 (6/7/27 – 8/13/27) or Track 2 (6/14/27 – 8/20/27)
  • Eligibility: Must have full U.S. work authorization now and in the future
  • This position can earn $$20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour)

Ready to explore the possibilities? Join DIRECTV and help shape the future of entertainment while gaining meaningful, real-world marketing experience.

Skills Required

  • Currently pursuing a degree in Marketing, Management, Business Intelligence or Analytics, Business Administration, Digital Marketing, Advertising, Journalism, Public Relations, Media Management, or a related field.
  • Proficiency in Microsoft Office Suite.
  • Strong written and verbal communication skills.
  • Ability to organize and prioritize tasks effectively.
  • Self-motivated and accountable, with willingness to learn.
  • Passion for marketing, media, and digital innovation.
  • Full U.S. work authorization now and in the future.

DIRECTV Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DIRECTV and has not been reviewed or approved by DIRECTV.

  • Healthcare Strength Healthcare coverage is positioned as comprehensive, with medical, dental, vision, and mental-health options described as part of the standard package. Multiple plan choices and wellness-related offerings are presented as meaningful parts of the overall value proposition.
  • Retirement Support Retirement benefits are described as a notable component of the package, including a 401(k) with company match and, for some groups, a pension. This creates a perception of stronger long-term financial support than pay alone.
  • Wellbeing & Lifestyle Benefits Employee lifestyle perks are highlighted through free or discounted DIRECTV service and other discounts, which can materially reduce personal expenses. Additional programs like volunteer support and wellbeing resources add to the perceived non-cash value.

DIRECTV Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: El Segundo, CA
12,000 Employees
Year Founded: 1994

What We Do

DIRECTV is changing the way the world experiences entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling entertainment experiences to millions of customers.

Why Work With Us

DIRECTV has been at the forefront of entertainment for nearly three decades. We're now entering the new era of DIRECTV to create the best entertainment and communications experience in the world. At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work.

Gallery

Gallery

Similar Jobs

Faraday Future Logo Faraday Future

Product Marketing Intern

Artificial Intelligence • Machine Learning
In-Office
El Segundo, CA, USA
724 Employees
18-21 Hourly

Coursera + Udemy  Logo Coursera + Udemy

Fp&a Manager

Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Remote or Hybrid
United States
1500 Employees
111K-162K Annually

Million Dollar Baby Co. Logo Million Dollar Baby Co.

Product Development Coordinator

eCommerce • Kids + Family • Retail • Sales • Design • Manufacturing
Easy Apply
Hybrid
Los Angeles, CA, USA
200 Employees
68K-80K Annually

Million Dollar Baby Co. Logo Million Dollar Baby Co.

Product Designer

eCommerce • Kids + Family • Retail • Sales • Design • Manufacturing
Easy Apply
Hybrid
Los Angeles, CA, USA
200 Employees
115K-140K Annually

Similar Companies Hiring

Standard Template Labs Thumbnail
Artificial Intelligence • Information Technology • Software
New York, NY
25 Employees
NODA AI Thumbnail
Artificial Intelligence • Information Technology • Software • Cybersecurity
Sydney, AU
54 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account