This is a full time position based in our Tel Aviv office, reporting to the VP Marketing. We seek an experienced product marketer with cybersecurity knowledge, an agile self-starter who can quickly become the subject matter expert on AI coding and cibe coding security. The successful candidate will work in a highly dynamic and tightly knit team.
Responsibilities
Own Product Content Across Channels
Lead and manage product messaging and content for:
- Website
- Demand Generation campaigns
- Sales enablement materials (presentations, battlecards, one-pagers, etc.)
- Translate into compelling social content.
- Ensure consistency, clarity, and differentiation across all touchpoints.
Lead Product Launches
- Own the planning and execution of product launches, from messaging and positioning through go-to-market content and internal enablement.
- Work closely with Product, Sales, Customer Success, and DemandGen to ensure launches are well-coordinated and impactful.
- Develop launch assets such as announcements, landing pages, blogs, pitch decks, customer-facing collateral, and internal training.
Strategic Marketing Contribution
- Support and contribute to competitive analysis and market research.
- Help refine and strengthen product positioning and messaging.
- Translate complex technical capabilities into clear business value.
Thought Leadership & Market Evangelism
- Develop and promote thought leadership content (articles, blogs, webinars, etc.).
- Represent the company’s technology vision and insights in the cybersecurity market.
- Help bring innovative technical insights to market in a compelling and credible way
- Proven Product Marketing experience in Cybersecurity (mandatory) of 2 years or more
- Strong expertise in product positioning, messaging, and go-to-market strategy
- Experience leading product launches end-to-end
- Ability to translate complex technical concepts into clear business value
- Up-to-speed on recent AI tools and methods
- Experience creating and communicating sales enablement and marketing content across channels
- Strong cross-functional collaboration skills
- Great communicator
Skills Required
- Proven Product Marketing experience in Cybersecurity
- Strong expertise in product positioning, messaging, and go-to-market strategy
- Experience leading product launches end-to-end
- Ability to translate complex technical concepts into clear business value
- Up-to-speed on recent AI tools and methods
- Experience creating and communicating sales enablement and marketing content across channels
- Strong cross-functional collaboration skills
- Great communicator
What We Do
Backslash Security offers a fresh approach to application security, addressing the new risks of Vibe Coding, the AI revolution in software development. Backslash provides instant visibiliy, governance and protection for AI-coding environments, reduces the risk of unsactioned models and MCP servers, and preempts the creation of insecure code. Forward-looking organizations use Backslash to modernize their security for the AI era, drive AI efficiencies and agility, and accelerate time-to-market of their applications.
