Product Marketing Manager, B2B Platforms

Posted 3 Days Ago
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Tel Aviv, ISR
In-Office
Senior level
Digital Media
The Role
Drive product positioning, go-to-market planning, sales enablement, and customer storytelling for Minute Media's B2B platform portfolio. Translate technical platform capabilities into compelling customer value, create sales collateral and thought leadership, support strategic deals, and feed market and customer insights into product strategy. Apply AI-native workflows and collaborate across Product, Tech, Sales, Marketing, and leadership to grow awareness, adoption, and revenue.
Summary Generated by Built In
Description

Minute Media is a global technology and content company built for the future of sports consumption. Minute Media’s proprietary technology platform enables the creation, distribution, and monetization of digital content experiences, powering Minute Media’s portfolio of trusted content brands, including Sports Illustrated, The Players' Tribune, and FanSided as well as hundreds of sports leagues, teams, broadcasters, third-party publishers and advertisers. The technology platform includes, (i) STN Video, an online video platform (OVP) that provides access to a robust sports highlights rights portfolio. Minute Media is building the future of how the world connects with sport, powered by innovation, shared globally, and trusted by millions of fans and the partners we serve. For more information, visit www.minutemedia.com.

The Role:

We are looking for a Product Marketing Manager, B2B Platforms to help drive the growth and market presence of Minute Media’s technology platform business.

This role sits at the intersection of Product, Tech, Business Development, Marketing, and Executive Leadership. You will own product positioning, go-to-market communications, sales enablement, customer storytelling, and strategic marketing initiatives that support awareness, adoption, and revenue growth across Minute Media’s platform portfolio.

Success in this role requires the ability to quickly develop a deep understanding of complex products, technologies, and industry dynamics. You will serve as a bridge between technical and commercial teams, translating platform capabilities into compelling customer value, identifying market opportunities, and helping ensure customer and industry insights influence both go-to-market strategy and product direction.

This role is based in Israel and partners closely with colleagues across North America and Europe. Success in the role requires regular collaboration during overlapping hours with the US East Coast and the ability to work effectively across multiple teams, functions, and time zones.

We’re looking for someone who is strategic, proactive, resourceful, and excited to build. The right person enjoys turning complex technology into compelling customer stories, shaping how products are brought to market, and identifying new ways to increase awareness, showcase customer success, support revenue growth, and elevate the visibility and impact of our platform business.

Responsibilities:

  • Own product positioning, messaging, and value propositions across Minute Media's platform portfolio, including video, monetization, distribution, and publisher technology solutions.
  • Build and maintain deep knowledge of platform capabilities, customer needs, competitive dynamics, and industry trends through ongoing research, analysis, and industry monitoring, and translate it into clear, compelling customer-facing narratives.
  • Create and maintain customer-facing collateral including product decks, one-sheets, solution overviews, demo materials, and sales enablement content.
  • Partner closely with Business Development and Sales teams to support strategic opportunities, including RFPs, RFIs, partner proposals, customer presentations, and enterprise sales efforts.
  • Lead go-to-market planning and communications for new products, platform enhancements, and strategic initiatives.
  • Develop customer success stories, thought leadership, and proof points, and amplify them with Marketing, PR, and Commercial teams through content, partnerships, events, social channels, and customer advocacy.
  • Act as the voice of the customer and market inside the organization by partnering with Product and Tech to channel customer and competitive feedback into the roadmap, and identify opportunities that shape future priorities.
  • Apply AI-native workflows, automation, and emerging tools to accelerate research, content creation, competitive intelligence, sales enablement, and operational efficiency.
Requirements
  • 5+ years of experience in related roles including Product Marketing, Solutions Marketing, B2B Marketing, Sales Enablement, or a related role supporting technology products.
  • Experience bringing B2B technology products to market with experience of publisher technology ecosystems, monetization platforms, audience measurement, identity solutions, or advertising technology.
  • Exceptional written and verbal English communication skills, with the ability to communicate effectively across technical, commercial, and executive audiences.
  • Proven experience creating customer-facing presentations, product messaging, sales enablement materials, thought leadership content, and marketing collateral.
  • Strong ability to understand complex products, technologies, integrations, and workflows, and translate them into compelling customer value propositions.
  • Demonstrated use of AI tools, automation, and AI-assisted or agent-based workflows to improve productivity, accelerate execution, and scale individual impact.
  • Experience working cross-functionally with Product, Tech, Sales, Marketing, and Business stakeholders.
  • Strong analytical mindset with experience leveraging customer insights, market intelligence, competitive research, and performance data to inform decisions.

Benefits:

  • Career development opportunities & different skill-based workshops are offered each quarter.
  • Gradual return from parental leave.
  • Fun company events and celebrations.
  • Community involvement opportunities, both in-person and remote.

We're not sure you're 100% qualified, but are you up for the challenge? We want you to apply!

Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.  

Check the URL and email address of any correspondence with Minute Media. If it is not from @minutemedia.com, treat it as fraudulent. To learn how to protect yourself from recruitment fraud, click here.

Skills Required

  • 5+ years in Product Marketing, Solutions Marketing, B2B Marketing, Sales Enablement, or related roles supporting technology products.
  • Experience bringing B2B technology products to market and familiarity with publisher technology ecosystems, monetization platforms, audience measurement, identity solutions, or advertising technology.
  • Exceptional written and verbal English communication skills for technical, commercial, and executive audiences.
  • Proven experience creating customer-facing presentations, product messaging, sales enablement materials, thought leadership content, and marketing collateral.
  • Strong ability to understand complex products, technologies, integrations, and workflows and translate them into customer value propositions.
  • Demonstrated use of AI tools, automation, or agent-based workflows to improve productivity and scale impact.
  • Experience working cross-functionally with Product, Tech, Sales, Marketing, and Business stakeholders.
  • Strong analytical mindset with experience using customer insights, market intelligence, competitive research, and performance data to inform decisions.
  • Based in Israel and able to collaborate during overlapping hours with US East Coast teams across time zones.
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The Company
HQ: London
394 Employees
Year Founded: 2011

What We Do

Minute Media is a leading technology and digital content company. Our proprietary video and multimedia publishing platform, Voltax, powers the creation, distribution and monetization of content for third party publishers and advertisers as well as our own sports and culture content brands, including The Players' Tribune, FanSided, 90min and Mental Floss. For more information, please visit www.minutemedia.com.

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