Position: Product Marketing Manager – Child Safety Location: New York or Boston Reports To: VP of Marketing, Cybex US
About Cybex At Cybex, we design products that combine unique design, advanced safety, and intuitive functionality. From award-winning car seats to innovative strollers, Cybex is a global leader in child mobility and safety. Our mission is to protect what matters most while making life easier — and more stylish — for modern parents. Every product we create reflects our belief that safety doesn’t have to come at the expense of design, and innovation should always serve families.
Role Overview
The Product Marketing Manager – Child Safety will own the go-to-market strategy, positioning, and lifecycle management for Cybex’s car seat portfolio in the US. This is a high-impact role that combines strategy, storytelling, and execution, ensuring that Cybex’s safety innovations resonate with parents, inspire retailers, and stand out in a competitive market.
Key Areas of Focus
Strategy & Positioning
· Define clear positioning, messaging, and value propositions that highlight Cybex’s innovation and leadership in child safety.
· Craft compelling narratives that connect with parents emotionally while reinforcing trust in Cybex’s safety promise.
Product Launch Management
· Champion new product messaging, claims, and asset creation for US specific Car Seat Innovations
· Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels; including media strategy and PR execution
· Develop launch toolkits including training, sales materials, and digital assets to ensure consistent storytelling.
Market & Consumer Insights
· Conduct competitive analysis and track market trends to keep Cybex ahead of the curve.
· Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.
Content & Campaign Development
· Partner with brand, creative, and digital teams to create campaigns that drive desire and conversion across all parts of the marketing funnel.
· Ensure storytelling is consistent and impactful across all touchpoints.
Sales Enablement & Retail Support
· Equip sales teams and retail partners with compelling content, training, and activation tools.
· Collaborate on in-store experiences and promotional initiatives that bring the brand to life.
Performance & Optimization
· Monitor KPIs to measure success of launches and campaigns.
· Continuously refine strategies to maximize reach, relevance, and results.
Qualifications
· Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
· 4-5+ years of product marketing or brand management experience, ideally in automotive, consumer goods, premium lifestyle, or juvenile products.
· Proven track record of successful product launches and category growth.
· Strong analytical and strategic thinking skills with a flair for creativity.
· Excellent communication and presentation skills; ability to make the technical meaningful.
· Collaborative team player, comfortable working cross-functionally with global and local partners.
· Passion for child safety, design, and innovation.
Why Join Cybex
· Be part of a global brand redefining child safety and mobility.
· Work on products that have a real impact on families’ lives.
· Thrive in a creative, fast-paced environment where design and innovation lead the way.
· Competitive compensation and benefits package, with opportunities to grow your career.
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
What We Do
The Evenflo Story For nearly a century, Evenflo has been a worldwide leader in the development of innovative infant care and juvenile products: We trace our roots back to the 1920 founding of the Pyramid Rubber Company in Ravenna, Ohio. Initially, the company was a manufacturer of products related to baby feeding. In 1995, Evenflo Company, Inc. was created through the merger of Evenflo Juvenile Products and Evenflo Juvenile Furniture Company (formerly known as Questor Juvenile Furniture Company). From 1996 until 2014, Evenflo Company, Inc. was owned by several different private equity firms including Kohlberg Kravis Roberts & Co., Spalding, Gerry Baby Products Company (a division of Huffy Corporation), Harvest Partners, and Weston Presidio. In 2012, both our bottle feeding and breastfeeding product categories were sold to allow increased focus on larger juvenile products such as car seats, strollers, high chairs, play yards and activity products. Today Evenflo Company, Inc. is a wholly-owned subsidiary of Goodbaby International Holdings Limited. Goodbaby International is a durable juvenile products company that is listed on the Main Board of the Hong Kong Stock Exchange (1086:HK). The Group designs, researches and develops, manufactures, markets and sells strollers, children’s car seats, cribs, bicycles and tricycles and other durable juvenile products. Headquartered in Miamisburg, Ohio, the Evenflo (and ExerSaucer) Brand continues to operate within the Americas region of Goodbaby International. We strive to not only build our Brands’ success, we also strive to advocate for all Brands in the Goodbaby International family. We are the gateway for their success in the US, just as they act as our catalyst for global expansion.
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