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KPA helps organizations keep people safe, protect their business, and elevate compliance.
The Role
As a Product Marketing Manager, you'll develop and execute go-to-market strategies, facilitate product launches, and collaborate across teams to drive sales success and customer insights.
Summary Generated by Built In
Founded in 1986, KPA is a leading provider of Workforce Compliance software and consulting services. We succeed if our clients can send their employees home at night, having not experienced a workplace accident or injury. The combination of software, consulting, and training helps clients identify, remedy, and prevent workplace safety and compliance problems so they can focus on what’s important – their core business.
Help us help keep people safe and businesses working efficiently. Named as one of Built In Colorado’s Best Places to Work for six years in a row, KPA is made up of talented individuals working together for the greater good. We’re here to help our clients build safe, thriving organizations, and we’re looking for people with a common goal to help us do it.
Position Description:
As a Product Marketing Manager at KPA, you will work to position KPA’s Environmental, Health, and Safety (EHS) software portfolio and play a pivotal role in strengthening KPA’s positioning through competitive intelligence, organizing impactful launch strategies, generating customer insights and partnering on messaging with demand generation and content marketing. Additionally, you will collaborate with sales and marketing teams to develop and execute go-to-market strategies, drive sales enablement, and gather insights to guide the product roadmap.
This role requires an experienced, strategic product marketer who is self-motivated, likes to get things done, and can thrive while working within complex industries. The ideal candidate will bring a creative approach to messaging and an organized approach to enablement and campaign strategy.
This role offers a unique opportunity to make a significant impact within the mission-driven EHS compliance software sector. You will work alongside industry experts and be part of a company that values client success, collaborative growth, and continuous improvement.
Responsibilities:
- Competitive Intelligence: Conduct ongoing market research to understand the competitive landscape, identifying trends, client needs, and areas of differentiation. Develop strategies to maintain a competitive edge and oversee win-loss analysis to enhance KPA's positioning.
- Product Launch: Collaborate closely with product, sales, and marketing teams to develop comprehensive go-to-market plans for new product launches and feature updates. Ensure seamless execution with measurable business impact.
- Sales Enablement: Manage a suite of sales enablement tools and collateral that empower the sales team to effectively communicate the value of KPA’s compliance solutions while gathering feedback from the market to optimize materials to support sales effectiveness.
- Campaign Strategy & Creative Messaging: Work with the marketing team to develop and implement multi-channel marketing campaigns, focusing on driving demand and product awareness across diverse industries. Monitor and optimize campaigns based on data and ROI.
- Cross-Functional Collaboration and Organization: Serve as a thought leader for the EHS compliance product suite, providing expertise to internal teams. Build and maintain relationships across departments to ensure alignment on product and market strategies, while tracking initiatives in project management software (ClickUp).
Requirements:
- 3+ years of product marketing experience, with 1 year in a market-facing role.
- Proven experience in competitive intelligence, launch strategy, messaging, and customer insights.
- Strong understanding of, or desire to work in, EHS compliance within industries such as manufacturing, oil and gas, construction, and utilities.
- Excellent organizational skills and ability to manage multiple projects, software, and deadlines.
- Strategic and creative mindset with demonstrated experience in crafting compelling product messaging.
- Excellent written and verbal communication skills, including public speaking and presenting.
- Proficiency with productivity and reporting tools and experience in Salesforce, HubSpot, ClickUp, Chorus, Figma, Adobe InDesign, and more.
Success Criteria:
- Collaborative team player, adaptable and comfortable in a fast-paced, evolving environment with multiple stakeholders.
- Analytical mindset focused on ROI and impactful decision making, while taking ownership of execution.
- Strong organizational skills, including an interesting in monitoring and reporting on programs.
- Action-oriented learner and hands-on do’er; loves to accomplish things, then move on and improve.
Compensation:
- Annual Base Salary Range of 130k-140k
- Annual Base Salary Opportunity of 10%
Don’t meet every job requirement? At KPA, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown that women and people of color are less likely to apply unless they meet every requirement. If you’re excited about the role but your past experience doesn’t align perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles.
As a growing company KPA values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits.
About KPA
Founded in 1986, KPA is a leading provider of Environment, Health & Safety (EHS), and Workforce Compliance software and consulting services. KPA solutions help clients identify, remedy, and prevent workplace safety and compliance problems across their entire enterprise. The combination of KPA's software, consulting services, and award-winning training content helps organizations minimize risk so they can focus on what's important—their core business.
We are passionate about what we do, how we do and why we do it. Our culture is driven by the KPA core values – Integrity, Helpful, Excellence, Agile, Respectful, and Teamwork. Success will be determined by the capabilities, energy and character of the people we bring into our organization and the performance they achieve.
KPA, with headquarters in Colorado and teammates throughout the United Sates, is recognized as one of Colorado's Best Midsize Places to Work by Built In Colorado for 2024.
“To be ranked in Built In’s Best Places to Work Awards is a recognition of KPA’s dedication to creating a team of outstanding professionals and our efforts to create a positive and safe workplace culture for everyone,” said Chris Fanning, KPA President and CEO. “I believe we’ve developed a high caliber organization comprised of passionate people who are experts in their respective fields and deliver great value to our customers.”
KPA is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, religious dress/grooming, color, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender expression, national origin, ancestry, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy-related conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally-protected status in accordance with the requirements of all federal, state and local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
Top Skills
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The Company
What We Do
KPA solutions help clients identify, remedy, and prevent workplace safety and compliance problems across their entire enterprise. The combination of KPA’s easy-to-use software platforms, consulting services, and award-winning training content helps organizations minimize risk so they can focus on what’s important—their core business. For nearly 40 years, KPA has helped 10,000+ clients achieve regulatory compliance, protect their business, and keep people safe.
Why Work With Us
Since 1986 we have been refining the core values with which we work together as a team and with our clients. Do you align with our core values of Integrity, Helpfulness, Excellence, Agility, Respectfulness, and Teamwork? It is these core values that promote our success through both organic growth and integrating acquisitions.
Gallery
KPA Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
KPA operates in a hybrid, remote-first work environment where daily office attendance is optional and teams get together in-person for collaboration.
Typical time on-site:
Flexible
Westminster, CO
Our headquarters is located in the CirclePoint Corporate Center in Westminster, right off US 36 between 104th and 112th. Minutes from the Westminster Promenade, a major entertainment and food hub.
