The Role
VRAI is one of the fastest-growing digital-first direct-to-consumer brands. Modernizing diamond jewelry through the exclusive use of sustainably created diamonds, VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. An honoree of Fast Co. Innovation Award in retail design, and a global business, VRAI has locations in Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen, with more locations on the horizon.
We’re seeking a Product Marketing Director with direct experience in the jewelry industry to help shape and communicate our product story. This role will bridge the gap between product development, branding, and the customer journey, ensuring every product launch and every innovation. You'll own messaging, go-to-market plans, and Theo execution that bring our collections to life across channels.
Responsibilities
- Lead end-to-end go-to-market strategy for new product collections, from planning through execution, ensuring alignment with merchandising, creative, and sales teams.
- Conducting market research, gathering customer feedback, and crafting compelling product narratives that elevate storytelling across multiple channels.
- Developing a product roadmap and launching the brand narrative around craftsmanship.
- Taking action post-launch, evaluating successes, improving sales, and product positioning.
- Partner with the design and product development teams to ensure marketing is grounded in product integrity, materials, and craftsmanship.
- Monitor and report on product marketing KPIs (sell-through, engagement, retention), using insights to refine future launches and messaging.
Requirements
- 7+ years of product marketing experience, with at least 3 years in a fine or fashion jewelry business.
- Deep understanding of the luxury consumer mindset, jewelry lifecycle (launches, seasonal drops, capsule collections), and omnichannel retail.
- Proven success launching campaigns or collections across digital, retail, and experiential channels.
- Exceptional copywriting, storytelling, and visual communication skills with attention to detail and brand consistency.
- Strong cross-functional project management abilities, particularly with product, creative, and retail teams.
VRAI provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. Additional Perks such as employee discounts are also available. Our benefits begin as early as your first day of employment. Medical and vision coverage are retroactive to your start date, while dental and voluntary benefits take effect once you’ve completed your enrollment.
Some plans may not be available pending global locations however other options may be presented.
VRAI is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor under federal, state or local law.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.
Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.
To find out more about VRAI check out:
vrai.com
facebook.com/vrai
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The Company
What We Do
At Diamond Foundry, our mission is to create the future of diamond. We developed proprietary reactor technology capable of forming plasma as hot as the sun at unprecedented density to produce diamond at mining scale. In our zero-emission foundry, we sustainably create diamond for the jewelry and semiconductor industries. Our VRAI brand brings iconic innovation in diamond jewelry direct to consumers. For more information on how we’re creating the future, visit www.diamondfoundry.com. Fast Company World's Most Innovative Company TIME Best Inventions Business Insider’s 21 Most Innovative Tech Startups CNBC’s Top 50 Disruptors Inc’s 25 Most Disruptive Companies
