Healthee

Product Marketing Manager

Sorry, this job was removed at 07:10 p.m. (CST) on Tuesday, Jun 24, 2025

Tel Aviv, ISR

Hybrid

Artificial Intelligence • Healthtech • HR Tech • Insurance • Software • Telehealth • Generative AI

Our mission is to make access to a healthier life effortless.

The Role

Product Marketing Manager
Description
Welcome to Healthee - your digital compass to navigate the vast world of healthcare benefits. Imagine discovering your coverage, identifying the right provider, understanding your costs, and booking an appointment-all in the time it takes to send a tweet! That's what we do, and we do it in 27 seconds flat.
Our quest is to redefine healthcare experiences for employees worldwide through our cutting-edge AI platform, ensuring they not only navigate but truly optimize their health plans.
Are you driven by a mission to make a difference? Dive in!
Responsibilities

Partner with product and R&D teams to help develop the product strategy and enhance our product solutions
Work closely with customer success to develop a marketing strategy for the product with HR leaders to improve users engagement.
Develop and execute a proactive strategy to engage users on a weekly basis
Develop and execute an approach on how to drive up user onboarding
Work in a squad methodology environment. You'll need to simultaneously work with PM, tech managers, product designers, and marketing and aggregate their deliverables into one cohesive plan that drives user engagement
Write clear, concise, engaging, and delightful product and email copy that furthers the Healthee brand and boosts user experience
Develop metrics for engagement evaluation and reinforce them on a regular basis
Collaborate with demand generation and sales leadership to translate positioning and messaging into education and enablement materials
Lead market and competitive assessments, and represent the customers and users by surfacing qualitative and quantitative insights to shape product direction, identify product investment opportunities, and ensure product-market fit
Help define and execute the go-to-market strategy for new and existing products and collaborate with the cross-functional team, including marketing, communications, and partnerships counterparts to execute

Requirements

3+ years of experience as a product marketing manager
Native English - mandatory
Self-experience of the US health care system and health insurance
Vast experience in content marketing, corporate communications, competitive intelligence, market research, product management, or similar experience, with a solid foundation in the fundamentals including user/market research, positioning/messaging, competitive research, user education, and sales enablement
Analytical and metrics-driven, comfortable digging into data and teasing out insights.
The ability to lead user engagement efforts within the company across product, data, customer success and technology
Experience with B2C applications
Experience with B2B2C SaaS business applications a plus
The ability to partner with and influence cross-functional teams
Passion and ability to work well in a fast-paced startup, rapidly changing environment.
A bias for action and a growth mindset
Ability and willingness to support a CS team located in the US.

Salary range: 28K-32K shekels
Check us out on Geektime: https://insider.geektime.co.il/company/healthee/
18 Top Tech Companies in Israel | Built In
Healthee believes that every person has a right to equal employment opportunities without discrimination due to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offenses, or any other basis protected by applicable law. We also strive for a healthy and safe workplace and strictly prohibit harassment of any kind.

What the Team is Saying

Healthee Compensation & Benefits Highlights

Healthcare Strength — The package includes medical, dental, vision, and mental-health coverage with transgender-inclusive care, alongside wellness programs.
Parental & Family Support — Paid parental leave, fertility benefits, adoption assistance, family medical leave, and a return-to-work program are described as part of the offering.
Leave & Time Off Breadth — Generous PTO, separate sick time that can be used for mental health days, and paid holidays are highlighted.

Learn more about Healthee's Compensation & Benefits →

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The Company

HQ: New York, NY

125 Employees

Year Founded: 2021

What We Do

We’re tackling one of the most impactful ways to improve health in the US: fixing employee health benefits. Health insurance keeps 157 million US employees healthy, yet it’s too complex, confusing, and costly. We envision a world where access to health benefits is no longer a barrier to health, it's an enabler — the way it’s meant to be.

Why Work With Us

We are a blend of global talent driven by our shared mission to make a real impact. We thrive on transparency, inclusivity, and innovation. Join us in shaping the future of Healthcare.