The Role
What We Do
Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.
Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.
Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).
For more on how Coda helps publishers grow faster and smarter, visit coda.co.
Marketing at Coda
Our marketing organization is organized into 5 pillars: Consumer, Partnerships Marketing, Product Marketing, Communications and Brand & Design. This role sits within the Product Marketing org, and liaise closely with the rest of the marketing organization. Marketing at Coda is accountable for driving business outcomes. B2B Product Marketing acts as the leading point of contact and collaborative counterpart to our product & commercial teams - deeply understanding their ongoing challenges and goals. This enables Coda to better serve our publishing partners and impact new and existing opportunities.
About the Role
Coda is seeking a highly motivated and experienced Product Marketing Manager to join our dynamic team and strengthen the establishment of the Product Marketing function at Coda. You will cement processes and responsibilities for this function while overseeing the go-to-market execution of Coda’s B2B solutions, sales enablement (incl. creation of pitches and content), product positioning and messaging, and competitive and customer intelligence. This role reports to the Director of Product Marketing.
Responsibilities:
- Develop and execute comprehensive product marketing materials, insights and strategies to drive B2B solution adoption and revenue growth.
- Collaborate with cross-functional teams, including product management, commercialization (sales), and customer success, to ensure alignment and successful go-to-market execution.
- Drive the creation of marketing collateral, sales enablement materials, and thought leadership content (in collaboration with comms) specific to partner needs.
- Ensure alignment of updated messaging in content creation, website updates, email marketing, social media, and other related content and activities.
- Monitor and analyze market trends, competitor activity, and customer feedback to identify opportunities for product differentiation and improvement.
- Conduct market research to identify target customers, understand their needs and pain points, and develop compelling value propositions.
- Influence product roadmap and feature prioritization.
- Define and articulate the unique value proposition of the product. Develop positioning strategies that differentiate the product from competitors in the market.
- Work with teammates to track and report on key metrics, including pipeline growth, conversion rates, and customer satisfaction, and provide regular updates to the executive team.
Requirements:
- Bachelor's degree in business, marketing, or a related field.
- At least 3 years of product marketing experience in B2B technology or gaming industry.
- Proven track record of driving Go to Market efforts successfully launching and marketing B2B solutions, specifically in the game publishing, content or live streaming sectors.
- In-depth understanding of the gaming industry, including knowledge of game publishers, developers, distribution channels, and emerging trends.
- Strong interpersonal ability to build and maintain cross-functional relationships with key stakeholders, including learning from and influencing C-level executives, partners, and customers.
- Excellent communication skills, both written and verbal, with the ability to effectively present complex concepts to diverse audiences.
- Data savvy with strong analytical skills and the ability to gather and interpret data to make informed marketing decisions.
- Flexibility and adaptability, demonstrating a willingness to experiment and iterate, in making sense of ambiguity.
- Self-driven and results-oriented, with a strong sense of ownership and accountability.
- Demonstrated ability to craft visual pitches & infographics, and create professional B2B & product content, and skills in leveraging AI tools
Working at Coda
With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.
If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!
Our Perks*
Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!
Customized Benefits: Tailor your benefits with our flexible plan.
Growth Opportunities: Unlock your potential through clear progression paths.
Skill Development: Access training resources to fuel your personal and professional growth.
Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.
*Benefits are reviewed and updated on a yearly basis
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
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The Company
What We Do
Coda leads in commerce solutions and out-of-app monetization. Since 2011, we’ve accelerated growth for our partners by expanding their global reach and deepening customer engagement. Trusted by over 300 publishers—including Activision, Electronic Arts, Moonton, and Riot Games—we maximize revenue with solutions like Custom Commerce, Codapay, Codashop, and Distribution. By connecting our partners to more than 90% of the world's preferred payment methods, we unlock access to over 200M paying customers worldwide. Headquartered in Singapore with a team of 400+, Coda has earned recognition as a 2023 APAC High Growth Company by the Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader in Fortune’s Fintech Innovation Asia list (2024), and featured in The Straits Times Fastest Growing Fintechs (2024)
