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The Role
The Country Brand Manager - Oncology is responsible for planning and executing marketing strategies for product launches, managing budgets, driving financial performance, and ensuring stakeholder engagement with a focus on patient access to treatment.
Summary Generated by Built In
ROLE SUMMARY
Reporting to the Marketing Lead - Oncology , the Country Brand Manager is accountable for planning, leading and implementing marketing strategies and tactics for current and new product launch . The CB M owns the budget and execution of programs in accordance with strategic direction of brand leveraging on omnichannel approach. CB M is r esponsible for driving financial performance and management of franchise A &P, identify market opportunities, and actions designed to increase market share and prepare the market launches . Part of the responsibilities, the CBM gathers and articulates HCPs and patient insights collaborating effectively with cross functional team members to execute strategic planning in different brand life cycle, in line with Pfizer's purpose to drive patient access to treatment . E nsure maximization of financial and human resources consistent with local and global asset/portfolio strategies.
ROLE RESPONSIBILITIES
QUALIFICATIONS
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
Reporting to the Marketing Lead - Oncology , the Country Brand Manager is accountable for planning, leading and implementing marketing strategies and tactics for current and new product launch . The CB M owns the budget and execution of programs in accordance with strategic direction of brand leveraging on omnichannel approach. CB M is r esponsible for driving financial performance and management of franchise A &P, identify market opportunities, and actions designed to increase market share and prepare the market launches . Part of the responsibilities, the CBM gathers and articulates HCPs and patient insights collaborating effectively with cross functional team members to execute strategic planning in different brand life cycle, in line with Pfizer's purpose to drive patient access to treatment . E nsure maximization of financial and human resources consistent with local and global asset/portfolio strategies.
ROLE RESPONSIBILITIES
- Accountable for the strategic plan that maximizes patient impact and delivers against financial objectives for the category or business segment end-to-end. This will include the existing portfolio and launch preparations for new assets or indication , if any
- Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences leveraging on omnichannel approach to meet local market needs.
- Leads the cross functional brand/category team and is accountable for its effectiveness and performance
- Mastering the matrix and co-create strategies and execution plans with cross functional teams and stakeholders, according to the strategy defined by the company
- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives .
- Accountable for developing the organizational capabilities necessary to execute the strategic plan.
- Responsible for the P&L of the brands / portfolio, including revenue and forecasts.
- Leading the development of the strategic trademark plan and align recommendations with the global team and executive management.
- Identify new market opportunities by reviewing research, creating studies, analyzing investments, and global alignment with the company directives.
- Define priorities in the development of new projects and launch of new products, defining responsibilities, objectives and deadlines.
- Direct and follow up the interface with the various areas of the company, such as: plant, sales force, regulatory, market intelligence, medical, legal, finance, etc. in order to inform, seek and/or solve issues relating to products that may be under its responsibility.
- Operate independently within defined guidelines and comply with industry Code of Conduct and Country annex (SOP).
QUALIFICATIONS
- Strong track record of marketing experience within the healthcare industry, pharmaceutical management roles, and experience in multi-channel/omnichannel marketing would be an added advantage.
- Bachelor's Degree or equivalent required, Master's degree preferred.
- Strategic and innovative thinker and able to anticipate future needs.
- Collaborative approach to matrix relationships to lead, develop and execute strategies with commercial and non-commercial functions internally is required .
- Have HCP/patient focused mindset with a broad understanding of healthcare, and pharmaceutical environment to shape market and brand strategies to meet HCPs/patients' needs.
- Excellent verbal and written communications skills.
- Ability to persuade, negotiate or influence others without authority.
- Fluency in written and spoken English.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
Skills Required
- Strong track record of marketing experience within the healthcare industry
- Bachelor's Degree or equivalent required, Master's degree preferred
- Excellent verbal and written communications skills
- Fluency in written and spoken English
What the Team is Saying
Daniel
Diagnostics Launch Lead
Anna
R&D Privacy Steward
Esteban
Specialist
Pfizer Compensation & Benefits Highlights
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Parental & Family Support — U.S. materials describe up to 26 weeks of parental leave (including up to 12 paid non‑medical weeks), with phased return‑to‑work plus fertility, adoption, and surrogacy financial support, backup care, lactation support, and caregiver leave. These offerings indicate depth in family‑building benefits and day‑to‑day caregiver resources.
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Healthcare Strength — Core programs commonly include medical, prescription drug, dental, vision, mental‑health/EAP resources, disability insurance, preventive health programs, and free or reduced‑cost vaccinations. Voluntary Benefit Extras and wellness resources broaden coverage and access.
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Retirement Support — Career pages and postings note a 401(k) with company matching plus an additional company retirement savings contribution in some plans. Company materials also reference financial‑planning education and colleague‑directed retirement funds.
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The Company
What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
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Pfizer Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Not Specified
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